Best Practices for Story Maps

TOP TENTIPS FOR

STORY MAPS

Christina Phang

MAP | Simple web app that combines maps with photos, videos, and text.

STORY

RelevancyWhat are you trying to tell

TIP 1 | Curate Your Story

How will it engage people

TIP 1 | Curate Your Story

The information you have

TIP 1 | Curate Your Story

What people want to see

TIP 1 | Curate Your Story

TIP 2 | Simplicity!

Don’t make viewers think. Minimal interaction to “get the point,” no layer lists orcomplex interfaces

TIP 3 | Audience

GENERAL PUBLIC PRIVATE POLICY MAKERS

TIP 3 | Audience

APTA demo

http://su4t.apta.com/

Smithsonian Demo

http://challenges.epals.com/folklife/map/

TIP 4 | People expect mobile friendly

TIP 4 | Mobile

TIP 5 | Keep brand colors consistent

TIP 5 | Keep brand colors consistent

TIP 6 | UI/UX

Photos

Text

Main Stage

101 Sections!

TIP 7 | Compelling content

Description in 1 sentenceWe live in 140 character world

TIP 8 | Details matter. Don’t forget popups!

TIP 9 | Don’t make your viewers think…

TIP 9 | Don’t make your viewers think…

TIP 10 | Call to action, what can readers do afterwards?

TIP 10 | Call to action, what can readers do afterwards?

Thank You!

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Christina [email protected]