Best Practices for Implementing Online Learning Programs Offered by K12, Inc. September 20, 2012 By Marci Goldberg, President, K-12 Market Advisors, LLC
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Best Practices for Implementing Online Learning Programs
Offered by K12, Inc. September 20, 2012
By
Marci Goldberg, President, K-12 Market Advisors, LLC
K12, Inc. 2
Bruce Lovett
Vice President, Marketing
K12 Inc.
• 25 year of marketing and strategic planning;
oversees marketing at K12 to schools and districts
Background
K12, Inc. 3
Marci Goldberg
Sr. Analyst, EdNET Insight, MDR
President, K-12 Market Advisors
• 15 years of experience in K-12 market in
management, marketing, and industry analysis
Background
Agenda
• Background
• Methodology
• Key Findings
• Success Factors
• Q & A
K12, Inc. 4
Methodology
K12, Inc. 5
Methodology
• Survey conducted by MDR through EdNET Insight service
• March, 2012
• Online survey
• Mix of contacts from MDR database and K12
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Methodology
• 223 respondents, mix of school districts
K12, Inc. 7
Curriculum Directors 27%
Teachers 24% Superintendents
8%
Assistant Superintendents 4%
Counselors 4%
Principals 3%
Other (ELL, Title I, Virtual Administrator, Tech.
Coordinator, Mentor) 30%
Key Findings
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Types of Online Learning Programs
K12, Inc. 9
Online
Learning
Programs
Total Small
< 1,200
Medium
1,200-10,000
Large
10,000+
Online credit
recovery
76% 67% 77% 84%
Online
courses
66% 70% 61% 62%
Full time
online
program
36% 23% 33% 27%
Types of Online Learning Programs
By District Size
Credit Recovery
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Credit Recovery – Top 5 Key Attributes of Success
96% 93% 88% 83% 78%
0%
20%
40%
60%
80%
100%
120%
Teachers available tointervene/assist students in a
timely manner when thestudents struggle
Tracking student progress/adequate reporting tools
Offering rigorous andengaging curriculum
Instructors well trained indelivering online courses
Providing students withremediation on prerequisite
concepts needed for thecourse
Extremely Important
Online Courses
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Online Courses – Top 5 Attributes of Success
93%
91%
88% 88% 88%
85%
86%
87%
88%
89%
90%
91%
92%
93%
94%
Offering rigorous andengaging curriculum
Instructors well trained indelivering online courses
Teachers available tointervene/assist studentsin a timely manner when
the students struggle
Tracking student progress/adequate reporting tools
Initial and ongoingassessments to benchmark
and measure studentprogress
Extremely Important
Full-Time Online Program
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Full-Time Online Program – The Top 8 Key Attributes of Success
97% 97% 93% 90% 84% 80% 75% 75%
0%
20%
40%
60%
80%
100%
120%
Tracking studentprogress/ adequate
reporting tools
Teachers availableto intervene/assist
students in atimely manner
when the studentsstruggle
Instructors welltrained in
delivering onlinecourses
Offering rigorousand engaging
curriculum
Support staff tohelp engage with
students and keepthem on track
Dedicatedadministrator
Student training/preparation
Broad coursecatalog, includingmultiple academiclevels of coursesand full range of
electives
Extremely Important
Outside Vendor as Provider of Curriculum
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Total Small
< 1,200
Medium
1,200-10,000
Large
10,000+
Online credit recovery 88% 91% 92% 83%
Online courses 85% 91% 88% 72%
Full time online
program
82% 86% 85% 50%
Outside Vendor as Provider of Curriculum
By District Size
Cost of Online Learning
K12, Inc. 14
33%
33%
12%
22%
Cost of Online Learning vs. Traditional Education – Administrators Responses
Less expensive than traditionaleducation
About the same
More expensive than traditionaleducation
Don’t know
Lessons Learned
• More teacher Professional Development – “We would have had more training on the system at the beginning and would have taken
more time to develop an implementation plan for the teachers. The kids jump into online learning without a whole lot of problems. The adults take more time to train as far as how to use the system.”
• More student training – “Teach students how to be successful when taking an online course.”
• Real-time reporting tools – “I would make sure I can view student's progress live from my computer. Would make it
available 24/7.”
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Success Factors
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Success Factors - #1
• Reporting Tools/ Progress Monitoring
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Success Factors - #2
• Availability of Teachers to assist struggling students
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Success Factors - #3
• Instructors well-trained in delivering online courses
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Success Factors - #4
• Rigorous and engaging curriculum
K12, Inc. 20
Simulations
Multimedia
Compelling Simulations
Audio
Avatars
Online Manipulatives
Gaming
Familiar Scenarios
Q & A
Marci Goldberg President, K-12 Market Advisors
www.K12MarketAdvisors.com
K12, Inc. 21
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