Ge o Labs Connecting People Through Data BEST PRACTICE METHODS TO IMPROVE STUDENT ENGAGEMENT Matt Lanham CEO, GeckoLabs Follow me @mattlanham Follow us @geckolabsltd
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Ge oLabsConnecting People Through Data
BEST PRACTICE METHODS TO IMPROVE STUDENT ENGAGEMENT
Matt LanhamCEO, GeckoLabs
Follow me @mattlanhamFollow us @geckolabsltd
Running digital businesses for 15 years
Worked with small to large companies
True passion for technology
Now founder & CEO of Gecko
Matt Lanham CEO, GeckoLabs
ABOUT USWe build innovative solutions for the higher education sector to increase student engagement.
Started in 2012
Initially solving the issue of managing enquiries generated from the web
After some initial traction, we now fully focus on the Education sector
Now working with 57 prestigious Universities worldwide and a growing team of 15 people
Headquarters in Edinburgh,offices in London & New York
OUR CLIENTS
4 METHODS TO IMPROVE STUDENT ENGAGEMENT
Adopt early
Alwaysbe there
Make itpersonal
Trackeverything
ADOPTEARLY1
Adopt new tools andservices early
ADOPTEARLY
EmbraceEmbrace new tools and platforms at the same time as your demographic
ParticipateDon’t just reserve a seat, be part of the conversation
ExperimentBe audacious, try new things and always keep hustling
PredictMonitor new trends as they come out to help your adoption
POKÉMONGO
21m daily usersIt’s now the biggest US mobile game ever
CaptiveUsers are spending more time on it than Facebook
ALWAYS BE THERE2
You need to be available instantly, anywhere, always.
ALWAYSBE THERE
AVAILABLE INSTANTLYWe’ve become increasingly impatient, and expect instant response, and availability of information.
MULTI DEVICE / PLATFORMWe switch devices an average of 30 times per hour, soensuring that your information is available on any platform isparamount
ARTIFICIAL INTELLIGENCEUsing AI can help you deliver natural experiences such as bots without the human cost, particularly 5pm to 9am.
SKYSCANNERFACEBOOK BOT
Growing sectorThere are now over 11,000 bots on the Facebook platform, which is one of many now embracing bots.
Captive audienceSkyscanner have over 8.5 million likes on Facebook that can use the technology to book flights
https://m.me/skyscanner
MAKE ITPERSONAL3
Make every interaction count and make it personal
MAKE ITPERSONAL
Make it personalUse the name, interest or any other data you captured to offer a more personal experience to your students.
Remember themFollow the context of your previous interacitons with each student. Use it to present relevant content to them.
Keep it humanBe more like Iron Man, and less like Robocop, use technology to enable, not replace
VIDEOTESTIMONIALS
Real peopleHearing from people who’ve been there, and from a similar background is more compelling.
ShareableThese videos make great content for social platforms, especially Snapchat.
BroadcastMany of the social platforms now offer live streaming, and this can be a great way to engage.
TRACKEVERYTHING4
You need to be available instantly, anywhere, always.
TRACKEVERYTHING
BehaviourTrack how students engage with you from the very first moment.
InterestsFollow the interests of your audience tounderstand them better
ROITrack how successful your strategy is and refine quickly.
TrendsMonitor and predict user interests and behaviour in the future
IT IS A CAPITAL MISTAKE TO THEORIZE BEFORE ONE HAS DATA.SHERLOCK HOLMES
A GLIMPSE INTO THE FUTURE
http://hyper-reality.co
If you always do what you’ve always done,you’ll always get what you’ve always gotten.
Q&A
THANK YOU!
VISIT OUR BOOTH INTHE ATRIUM
Ge oLabsConnecting People Through Data
bit.do/Gecko_BUILA
www.geckolabs.co.uk
@geckolabsltd
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