BEST PRACTICE GUIDEBOOK Sales and Marketing: … · Sales and Marketing: Revitalizing the Value Proposition ... demand across all stages of the buying cycle ... Provides personal

Sales and Marketing:

Revitalizing the Value Proposition

Marketing World

July 18, 2012

Growth Team Membership™

BEST PRACTICE GUIDEBOOK

Your Presenters

2

KEITH O’BRIEN

Vice President, Global Research

Growth Team Membership™

Frost & Sullivan

STEVE GRAY

Vice President, Corporate

Marketing

Kronos Incorporated

SUSAN PAUGH

Director, Corporate

Marketing Operations

Kronos Incorporated

Key Takeaways

Insight on improving the prioritization and scoring of leads

Guide to developing a cross-functional plan for the future state of demand management

Tools for establishing criteria for lead filtering and progression

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17