Session 3: Get Moving with Video
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Session 3:Get Moving with Video
of leisure travelers watch videos online
89%
Google/OTX, Think Travel Video One Sheet, 2012
of business travelers watch video online
93%
Google/OTX, Think Travel Video One Sheet, 2012
Source: YouTube, Press Statistics
Sources: eMarketer, Product Videos Nudge Apparel Shoppers Toward RegisterInvodo, Video Statistics: The Impact of Video
52% of consumers say that watching product videos makes them more confident in their online purchase decisions.
Professionally produced video optimized for eCommerce outperforms user-generated video (UGC video) by 30%.
50% of US internet users had watched product videos on the homepage of a retailer.
6Source: ReelSEO, December 2009
Zappos reports a
6% to 30% increase
in sales for products with video
Travelers are using Video throughout The Shopping Journey
Google/OTX, Think Travel Video One Sheet, 2012
Evaluate your current videos – if any – and consider if they provide these benefits
Ask yourself if your video properly represents your hotel
Challenge:
Next Session: Strengthen your Story
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