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Best of 2011 Top 10 Pulse Spotlights of the Year
14

Best of 2011 - Top 10 Pulse Spotlights of the Year

Jan 28, 2015

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CommPRO.biz

What a year! We kicked off our popular Pulse series in 2011 with several basic ideas in mind. We wanted to cover fun topics that people could enjoy and share. We wanted to establish credible-but-relaxed criteria for selecting the top results. We wanted to use a combination of organic search results, data metrics leveraging the Sysomos MAP social media monitoring and analysis tool, and even anecdotal stories as our bases of choice. Lastly, we used a touch of editorial prerogative to highlight examples of important social media behaviors and best practice principles worth featuring on a weekly basis.

We’re taking a look back at some of our favorites from the series to celebrate its success. Maybe you’ll pick up something you missed before. Maybe you’ll remember your favorites and share them in the comments below. At 126,000+ combined views on Slideshare.net alone, we’re pretty happy with the results, so see what you think …
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Transcript
Page 1: Best of 2011 - Top 10 Pulse Spotlights of the Year

Best of 2011 Top 10 Pulse

Spotlights of the Year

What a year We kicked off our popular Pulse series in 2011 with several basic ideas in mind We wanted to cover fun topics that people could enjoy and share We wanted to establish credible-but-relaxed criteria for selecting the top results We wanted to use a combination of organic search results data metrics leveraging the Sysomos MAP social media monitoring and analysis tool and even anecdotal stories as our bases of choice Lastly we used a touch of editorial prerogative to highlight examples of important social media behaviors and best practice principles worth featuring on a weekly basis Wersquore taking a look back at some of our favorites from the series to celebrate its success Maybe yoursquoll pick up something you missed before Maybe yoursquoll remember your favorites and share them in the comments below At 126000+ combined views on Slidesharenet alone wersquore pretty happy with the results so see what you think hellip

BEST OF 2011Top 10 Pulse Spotlights of the Year

1 Show Me the MoneyOverall Most-Viewed Winner

Hard economic times call for a focused approach to career building You showed us that location and salary are big draws for PR pros Our Show Me the Money - 10 Best Places for Top Paying PR Jobs offering received over 35000 views Apparently you are all on the lookout for the best home base possible for your PR careers New York City is by far the hands down repeat winner when we take a glance across many of our Pulses This bustling metropolis is a world-class hotspot full of opportunity and financial reward We are hoping someone out there will send us a postcard from Times Square soon

BEST OF 2011Top 10 Pulse Spotlights of the Year

2 Social Media Influencers Is All Publicity Good Publicity

We opened a social media can of worms with this one Lots of people read and shared it coming in with 26000+ views last week alone We got tons of kudos for serving up some unconventional and perhaps unexpected choices Thatrsquos the good news The bad news We caught some heat for not being more data-driven in our choices We inspired response videos blog posts and snarky Twitter repartees We caught so much heat in fact that the writer (our own Vicki Flaugher) published a pushback commentary We caught your attention and got you talking We count that as a win

BEST OF 2011Top 10 Pulse Spotlights of the Year

3 Top Social Media MeccasWorldwide Connections Matter

We have been fascinated with which subjects intrigued you the most This third place most-viewed Pulse at 19000+ views and counting touched on the places in the world where the social media connection is wide deep and prevalent We traveled in the US to Indonesia France India Canada the UK Korea and Brazil The world tour was well received Washington DC came in on several of our Pulse lists but really shined for this topic On every front we looked atmdashFacebook and Twitter users per capita overall Twitter usage traffic generated by community networks and moremdashthe Beltway City came out the winner If you want to get connected get there

BEST OF 2011Top 10 Pulse Spotlights of the Year

4 The New BreedBloggers with Chutzpah

PR blogs were the featured star in this Pulse and we found some great examples of professional work 5000+ views of this offering got some fresh eyeballs on those sites and wersquore glad to help Sharing the spotlight is one of our favorite things to do One of the interesting things about this Pulse is that the views were greatly assisted by one of the featured blogs Media Culpa a mediaPR blog out of Sweden led the way by embedding the Slideshare into their site garnering 1000+ views alone They pulled in more views than the same post on site Kudos to them for leveraging the mention Thatrsquos chutzpah and we like it

BEST OF 2011Top 10 Pulse Spotlights of the Year

Variety is the spice of life Sure we could lean on ldquonothing but numbersrdquo to serve up the same old list of top Twitter brands The usual suspects with the most followers represent a pretty easy data pull but thatrsquos not that interesting if you ask us Instead we like providing examples across industries to inspire you The NBA Whole Foods Market and Mashable were more obvious choices But we also featured Cisco (a B2B brand) Lennar (home builder) and Solazyme (who makes fuel from bio sugars) These brands are leveraging Twitter off the beaten path and thatrsquos noteworthy At 3200+ Pulse views so far seems like you like a bit of variety too

5 Top Tweeting Brands Twitter Winners Cross Industries

BEST OF 2011Top 10 Pulse Spotlights of the Year

We traveled all around to the world to find our favorite Facebook pages owned by global PR agencies These agencies best demonstrated great social media verve flair and competency In a land of giants these were the ones who shined So far 3200+ of you have joined us on our journey We started with the Holmes Global 250 report and looked at not only the numbers but also what made these agencies unique how they engaged and their ability to actively amplify their brands on social A particularly solid example was Edelman Time and time again much of their social is exemplary Check them out

6 Global PR AgenciesFacebook Friends Forever

BEST OF 2011Top 10 Pulse Spotlights of the Year

7 Coolest Agency Lobbies Crowdsourced Creative Spaces

This Pulse was especially fun We polled agencies and asked them to send in photos of their reception areas They described what was interesting or unique about the space to give us some background Little did we know what gorgeous spaces wersquod get to see Some highlights included antique carousel horses in China a dedicated barista bar in Canada a refurbished 1930rsquos automobile dealership in Roanoke Virginia and a spiral slide that customers used to celebrate a deal close in Rochester New York To hear employees celebrate their workplaces was an inspiring experience To have almost 3000 of you tagging along was even more special

BEST OF 2011Top 10 Pulse Spotlights of the Year

8 Show Me the Money IIMarketers Get Their Turn

We felt that marketers deserved a look at top money cities too We included the best cities by salary for SEO specialists executive positions mobile marketing jobs and more If you are a marketer and want to know where to move to for the best salary and advancement opportunity this Pulse is a must-read This Pulse included some surprise twists but also quite a few of the usual suspectsmdashWashington DC New York City Boston Chicago and Los Angeles We like to toss in left-field alternatives but sometimes it pays to follow the path to the tried and true It looks like 2700+ of you agreed

BEST OF 2011Top 10 Pulse Spotlights of the Year

This list is still fresh but 2000+ of you are already showing yourselves to be digital gadget lovers Thatrsquos how many of you dropped by to get the inside scoop for gifting within this Pulse so far The gifts included items to help you live an easier better life as a marketer not so much to help you serve your clients better We featured a GPS golf course watch We presented a supermodel demonstrating the durability of an external hard drive We even offered a surprise non-digital item called IdeaPaint that can turn any wall into a dry erase board Creativity and fun prevailed and we hope you got at least one of these items in your stocking

9 Holiday Wish ListHi-Tech Stocking Stuffers

BEST OF 2011Top 10 Pulse Spotlights of the Year

The 10 Companies with Stellar Employee Brand Ambassadors Pulse sought to find the proverbial ldquoX factorrdquo for brands Which companies were truly engaging on social media Which were reaching across all social media channels to enrich their image and satisfy their fans We wanted to know and 2000 of you did too The most controversial of the picks was likely Goldman Sachs Reviled by many for their participation in the 2008 government banking industry bailout Goldmanrsquos employeesmdashhomegrown internal brand ambassadorsmdashreally stepped up to help refurbish this companyrsquos reputation We think that level of loyalty demands note

10 Reputation Is Everything Brand Ambassadors to the Rescue

BEST OF 2011Top 10 Pulse Spotlights of the Year

We Donrsquot Mean to Brag 2011 was certainly a good year for The Pulse What started as a simple content collaboration between commPRObiz and Marketwire+Sysomos has become regular reading option for thousands of PR and marketing professionals The Pulse numbers and engagement keep growing For that we would like to thank you We value and NEED your participation and attention We could not have had the year we did without you and we look forward to an even more engaging 2012 with you at our side If you have a topic yoursquod like us to cover please note it in the comments below and we will do what we can Happy New Year to you and yours - thank you again To read all the Pulses and other SlideSharenet presentations click here

BEST OF 2011Top 10 Pulse Spotlights of the Year

Next on ldquoThe Pulserdquo

BROUGHT TO YOU BYwwwmarketwirecom

wwwsysomoscomFollow us on Twitter Marketwire Sysomos

wwwcommprobizFollow us on Twitter Commprobiz

SCORE Top 10 Athletes on Twitter and Social Media

THE PULSE Delivering shareable and shareworthy content with a twist

so integrated marketing and communications professionals can work smarter succeed and enjoy

wwwsmartwomanguidescomFollow us on Twitter smartwoman

BEST OF 2011Top 10 Pulse Spotlights of the Year

Page 2: Best of 2011 - Top 10 Pulse Spotlights of the Year

What a year We kicked off our popular Pulse series in 2011 with several basic ideas in mind We wanted to cover fun topics that people could enjoy and share We wanted to establish credible-but-relaxed criteria for selecting the top results We wanted to use a combination of organic search results data metrics leveraging the Sysomos MAP social media monitoring and analysis tool and even anecdotal stories as our bases of choice Lastly we used a touch of editorial prerogative to highlight examples of important social media behaviors and best practice principles worth featuring on a weekly basis Wersquore taking a look back at some of our favorites from the series to celebrate its success Maybe yoursquoll pick up something you missed before Maybe yoursquoll remember your favorites and share them in the comments below At 126000+ combined views on Slidesharenet alone wersquore pretty happy with the results so see what you think hellip

BEST OF 2011Top 10 Pulse Spotlights of the Year

1 Show Me the MoneyOverall Most-Viewed Winner

Hard economic times call for a focused approach to career building You showed us that location and salary are big draws for PR pros Our Show Me the Money - 10 Best Places for Top Paying PR Jobs offering received over 35000 views Apparently you are all on the lookout for the best home base possible for your PR careers New York City is by far the hands down repeat winner when we take a glance across many of our Pulses This bustling metropolis is a world-class hotspot full of opportunity and financial reward We are hoping someone out there will send us a postcard from Times Square soon

BEST OF 2011Top 10 Pulse Spotlights of the Year

2 Social Media Influencers Is All Publicity Good Publicity

We opened a social media can of worms with this one Lots of people read and shared it coming in with 26000+ views last week alone We got tons of kudos for serving up some unconventional and perhaps unexpected choices Thatrsquos the good news The bad news We caught some heat for not being more data-driven in our choices We inspired response videos blog posts and snarky Twitter repartees We caught so much heat in fact that the writer (our own Vicki Flaugher) published a pushback commentary We caught your attention and got you talking We count that as a win

BEST OF 2011Top 10 Pulse Spotlights of the Year

3 Top Social Media MeccasWorldwide Connections Matter

We have been fascinated with which subjects intrigued you the most This third place most-viewed Pulse at 19000+ views and counting touched on the places in the world where the social media connection is wide deep and prevalent We traveled in the US to Indonesia France India Canada the UK Korea and Brazil The world tour was well received Washington DC came in on several of our Pulse lists but really shined for this topic On every front we looked atmdashFacebook and Twitter users per capita overall Twitter usage traffic generated by community networks and moremdashthe Beltway City came out the winner If you want to get connected get there

BEST OF 2011Top 10 Pulse Spotlights of the Year

4 The New BreedBloggers with Chutzpah

PR blogs were the featured star in this Pulse and we found some great examples of professional work 5000+ views of this offering got some fresh eyeballs on those sites and wersquore glad to help Sharing the spotlight is one of our favorite things to do One of the interesting things about this Pulse is that the views were greatly assisted by one of the featured blogs Media Culpa a mediaPR blog out of Sweden led the way by embedding the Slideshare into their site garnering 1000+ views alone They pulled in more views than the same post on site Kudos to them for leveraging the mention Thatrsquos chutzpah and we like it

BEST OF 2011Top 10 Pulse Spotlights of the Year

Variety is the spice of life Sure we could lean on ldquonothing but numbersrdquo to serve up the same old list of top Twitter brands The usual suspects with the most followers represent a pretty easy data pull but thatrsquos not that interesting if you ask us Instead we like providing examples across industries to inspire you The NBA Whole Foods Market and Mashable were more obvious choices But we also featured Cisco (a B2B brand) Lennar (home builder) and Solazyme (who makes fuel from bio sugars) These brands are leveraging Twitter off the beaten path and thatrsquos noteworthy At 3200+ Pulse views so far seems like you like a bit of variety too

5 Top Tweeting Brands Twitter Winners Cross Industries

BEST OF 2011Top 10 Pulse Spotlights of the Year

We traveled all around to the world to find our favorite Facebook pages owned by global PR agencies These agencies best demonstrated great social media verve flair and competency In a land of giants these were the ones who shined So far 3200+ of you have joined us on our journey We started with the Holmes Global 250 report and looked at not only the numbers but also what made these agencies unique how they engaged and their ability to actively amplify their brands on social A particularly solid example was Edelman Time and time again much of their social is exemplary Check them out

6 Global PR AgenciesFacebook Friends Forever

BEST OF 2011Top 10 Pulse Spotlights of the Year

7 Coolest Agency Lobbies Crowdsourced Creative Spaces

This Pulse was especially fun We polled agencies and asked them to send in photos of their reception areas They described what was interesting or unique about the space to give us some background Little did we know what gorgeous spaces wersquod get to see Some highlights included antique carousel horses in China a dedicated barista bar in Canada a refurbished 1930rsquos automobile dealership in Roanoke Virginia and a spiral slide that customers used to celebrate a deal close in Rochester New York To hear employees celebrate their workplaces was an inspiring experience To have almost 3000 of you tagging along was even more special

BEST OF 2011Top 10 Pulse Spotlights of the Year

8 Show Me the Money IIMarketers Get Their Turn

We felt that marketers deserved a look at top money cities too We included the best cities by salary for SEO specialists executive positions mobile marketing jobs and more If you are a marketer and want to know where to move to for the best salary and advancement opportunity this Pulse is a must-read This Pulse included some surprise twists but also quite a few of the usual suspectsmdashWashington DC New York City Boston Chicago and Los Angeles We like to toss in left-field alternatives but sometimes it pays to follow the path to the tried and true It looks like 2700+ of you agreed

BEST OF 2011Top 10 Pulse Spotlights of the Year

This list is still fresh but 2000+ of you are already showing yourselves to be digital gadget lovers Thatrsquos how many of you dropped by to get the inside scoop for gifting within this Pulse so far The gifts included items to help you live an easier better life as a marketer not so much to help you serve your clients better We featured a GPS golf course watch We presented a supermodel demonstrating the durability of an external hard drive We even offered a surprise non-digital item called IdeaPaint that can turn any wall into a dry erase board Creativity and fun prevailed and we hope you got at least one of these items in your stocking

9 Holiday Wish ListHi-Tech Stocking Stuffers

BEST OF 2011Top 10 Pulse Spotlights of the Year

The 10 Companies with Stellar Employee Brand Ambassadors Pulse sought to find the proverbial ldquoX factorrdquo for brands Which companies were truly engaging on social media Which were reaching across all social media channels to enrich their image and satisfy their fans We wanted to know and 2000 of you did too The most controversial of the picks was likely Goldman Sachs Reviled by many for their participation in the 2008 government banking industry bailout Goldmanrsquos employeesmdashhomegrown internal brand ambassadorsmdashreally stepped up to help refurbish this companyrsquos reputation We think that level of loyalty demands note

10 Reputation Is Everything Brand Ambassadors to the Rescue

BEST OF 2011Top 10 Pulse Spotlights of the Year

We Donrsquot Mean to Brag 2011 was certainly a good year for The Pulse What started as a simple content collaboration between commPRObiz and Marketwire+Sysomos has become regular reading option for thousands of PR and marketing professionals The Pulse numbers and engagement keep growing For that we would like to thank you We value and NEED your participation and attention We could not have had the year we did without you and we look forward to an even more engaging 2012 with you at our side If you have a topic yoursquod like us to cover please note it in the comments below and we will do what we can Happy New Year to you and yours - thank you again To read all the Pulses and other SlideSharenet presentations click here

BEST OF 2011Top 10 Pulse Spotlights of the Year

Next on ldquoThe Pulserdquo

BROUGHT TO YOU BYwwwmarketwirecom

wwwsysomoscomFollow us on Twitter Marketwire Sysomos

wwwcommprobizFollow us on Twitter Commprobiz

SCORE Top 10 Athletes on Twitter and Social Media

THE PULSE Delivering shareable and shareworthy content with a twist

so integrated marketing and communications professionals can work smarter succeed and enjoy

wwwsmartwomanguidescomFollow us on Twitter smartwoman

BEST OF 2011Top 10 Pulse Spotlights of the Year

Page 3: Best of 2011 - Top 10 Pulse Spotlights of the Year

1 Show Me the MoneyOverall Most-Viewed Winner

Hard economic times call for a focused approach to career building You showed us that location and salary are big draws for PR pros Our Show Me the Money - 10 Best Places for Top Paying PR Jobs offering received over 35000 views Apparently you are all on the lookout for the best home base possible for your PR careers New York City is by far the hands down repeat winner when we take a glance across many of our Pulses This bustling metropolis is a world-class hotspot full of opportunity and financial reward We are hoping someone out there will send us a postcard from Times Square soon

BEST OF 2011Top 10 Pulse Spotlights of the Year

2 Social Media Influencers Is All Publicity Good Publicity

We opened a social media can of worms with this one Lots of people read and shared it coming in with 26000+ views last week alone We got tons of kudos for serving up some unconventional and perhaps unexpected choices Thatrsquos the good news The bad news We caught some heat for not being more data-driven in our choices We inspired response videos blog posts and snarky Twitter repartees We caught so much heat in fact that the writer (our own Vicki Flaugher) published a pushback commentary We caught your attention and got you talking We count that as a win

BEST OF 2011Top 10 Pulse Spotlights of the Year

3 Top Social Media MeccasWorldwide Connections Matter

We have been fascinated with which subjects intrigued you the most This third place most-viewed Pulse at 19000+ views and counting touched on the places in the world where the social media connection is wide deep and prevalent We traveled in the US to Indonesia France India Canada the UK Korea and Brazil The world tour was well received Washington DC came in on several of our Pulse lists but really shined for this topic On every front we looked atmdashFacebook and Twitter users per capita overall Twitter usage traffic generated by community networks and moremdashthe Beltway City came out the winner If you want to get connected get there

BEST OF 2011Top 10 Pulse Spotlights of the Year

4 The New BreedBloggers with Chutzpah

PR blogs were the featured star in this Pulse and we found some great examples of professional work 5000+ views of this offering got some fresh eyeballs on those sites and wersquore glad to help Sharing the spotlight is one of our favorite things to do One of the interesting things about this Pulse is that the views were greatly assisted by one of the featured blogs Media Culpa a mediaPR blog out of Sweden led the way by embedding the Slideshare into their site garnering 1000+ views alone They pulled in more views than the same post on site Kudos to them for leveraging the mention Thatrsquos chutzpah and we like it

BEST OF 2011Top 10 Pulse Spotlights of the Year

Variety is the spice of life Sure we could lean on ldquonothing but numbersrdquo to serve up the same old list of top Twitter brands The usual suspects with the most followers represent a pretty easy data pull but thatrsquos not that interesting if you ask us Instead we like providing examples across industries to inspire you The NBA Whole Foods Market and Mashable were more obvious choices But we also featured Cisco (a B2B brand) Lennar (home builder) and Solazyme (who makes fuel from bio sugars) These brands are leveraging Twitter off the beaten path and thatrsquos noteworthy At 3200+ Pulse views so far seems like you like a bit of variety too

5 Top Tweeting Brands Twitter Winners Cross Industries

BEST OF 2011Top 10 Pulse Spotlights of the Year

We traveled all around to the world to find our favorite Facebook pages owned by global PR agencies These agencies best demonstrated great social media verve flair and competency In a land of giants these were the ones who shined So far 3200+ of you have joined us on our journey We started with the Holmes Global 250 report and looked at not only the numbers but also what made these agencies unique how they engaged and their ability to actively amplify their brands on social A particularly solid example was Edelman Time and time again much of their social is exemplary Check them out

6 Global PR AgenciesFacebook Friends Forever

BEST OF 2011Top 10 Pulse Spotlights of the Year

7 Coolest Agency Lobbies Crowdsourced Creative Spaces

This Pulse was especially fun We polled agencies and asked them to send in photos of their reception areas They described what was interesting or unique about the space to give us some background Little did we know what gorgeous spaces wersquod get to see Some highlights included antique carousel horses in China a dedicated barista bar in Canada a refurbished 1930rsquos automobile dealership in Roanoke Virginia and a spiral slide that customers used to celebrate a deal close in Rochester New York To hear employees celebrate their workplaces was an inspiring experience To have almost 3000 of you tagging along was even more special

BEST OF 2011Top 10 Pulse Spotlights of the Year

8 Show Me the Money IIMarketers Get Their Turn

We felt that marketers deserved a look at top money cities too We included the best cities by salary for SEO specialists executive positions mobile marketing jobs and more If you are a marketer and want to know where to move to for the best salary and advancement opportunity this Pulse is a must-read This Pulse included some surprise twists but also quite a few of the usual suspectsmdashWashington DC New York City Boston Chicago and Los Angeles We like to toss in left-field alternatives but sometimes it pays to follow the path to the tried and true It looks like 2700+ of you agreed

BEST OF 2011Top 10 Pulse Spotlights of the Year

This list is still fresh but 2000+ of you are already showing yourselves to be digital gadget lovers Thatrsquos how many of you dropped by to get the inside scoop for gifting within this Pulse so far The gifts included items to help you live an easier better life as a marketer not so much to help you serve your clients better We featured a GPS golf course watch We presented a supermodel demonstrating the durability of an external hard drive We even offered a surprise non-digital item called IdeaPaint that can turn any wall into a dry erase board Creativity and fun prevailed and we hope you got at least one of these items in your stocking

9 Holiday Wish ListHi-Tech Stocking Stuffers

BEST OF 2011Top 10 Pulse Spotlights of the Year

The 10 Companies with Stellar Employee Brand Ambassadors Pulse sought to find the proverbial ldquoX factorrdquo for brands Which companies were truly engaging on social media Which were reaching across all social media channels to enrich their image and satisfy their fans We wanted to know and 2000 of you did too The most controversial of the picks was likely Goldman Sachs Reviled by many for their participation in the 2008 government banking industry bailout Goldmanrsquos employeesmdashhomegrown internal brand ambassadorsmdashreally stepped up to help refurbish this companyrsquos reputation We think that level of loyalty demands note

10 Reputation Is Everything Brand Ambassadors to the Rescue

BEST OF 2011Top 10 Pulse Spotlights of the Year

We Donrsquot Mean to Brag 2011 was certainly a good year for The Pulse What started as a simple content collaboration between commPRObiz and Marketwire+Sysomos has become regular reading option for thousands of PR and marketing professionals The Pulse numbers and engagement keep growing For that we would like to thank you We value and NEED your participation and attention We could not have had the year we did without you and we look forward to an even more engaging 2012 with you at our side If you have a topic yoursquod like us to cover please note it in the comments below and we will do what we can Happy New Year to you and yours - thank you again To read all the Pulses and other SlideSharenet presentations click here

BEST OF 2011Top 10 Pulse Spotlights of the Year

Next on ldquoThe Pulserdquo

BROUGHT TO YOU BYwwwmarketwirecom

wwwsysomoscomFollow us on Twitter Marketwire Sysomos

wwwcommprobizFollow us on Twitter Commprobiz

SCORE Top 10 Athletes on Twitter and Social Media

THE PULSE Delivering shareable and shareworthy content with a twist

so integrated marketing and communications professionals can work smarter succeed and enjoy

wwwsmartwomanguidescomFollow us on Twitter smartwoman

BEST OF 2011Top 10 Pulse Spotlights of the Year

Page 4: Best of 2011 - Top 10 Pulse Spotlights of the Year

2 Social Media Influencers Is All Publicity Good Publicity

We opened a social media can of worms with this one Lots of people read and shared it coming in with 26000+ views last week alone We got tons of kudos for serving up some unconventional and perhaps unexpected choices Thatrsquos the good news The bad news We caught some heat for not being more data-driven in our choices We inspired response videos blog posts and snarky Twitter repartees We caught so much heat in fact that the writer (our own Vicki Flaugher) published a pushback commentary We caught your attention and got you talking We count that as a win

BEST OF 2011Top 10 Pulse Spotlights of the Year

3 Top Social Media MeccasWorldwide Connections Matter

We have been fascinated with which subjects intrigued you the most This third place most-viewed Pulse at 19000+ views and counting touched on the places in the world where the social media connection is wide deep and prevalent We traveled in the US to Indonesia France India Canada the UK Korea and Brazil The world tour was well received Washington DC came in on several of our Pulse lists but really shined for this topic On every front we looked atmdashFacebook and Twitter users per capita overall Twitter usage traffic generated by community networks and moremdashthe Beltway City came out the winner If you want to get connected get there

BEST OF 2011Top 10 Pulse Spotlights of the Year

4 The New BreedBloggers with Chutzpah

PR blogs were the featured star in this Pulse and we found some great examples of professional work 5000+ views of this offering got some fresh eyeballs on those sites and wersquore glad to help Sharing the spotlight is one of our favorite things to do One of the interesting things about this Pulse is that the views were greatly assisted by one of the featured blogs Media Culpa a mediaPR blog out of Sweden led the way by embedding the Slideshare into their site garnering 1000+ views alone They pulled in more views than the same post on site Kudos to them for leveraging the mention Thatrsquos chutzpah and we like it

BEST OF 2011Top 10 Pulse Spotlights of the Year

Variety is the spice of life Sure we could lean on ldquonothing but numbersrdquo to serve up the same old list of top Twitter brands The usual suspects with the most followers represent a pretty easy data pull but thatrsquos not that interesting if you ask us Instead we like providing examples across industries to inspire you The NBA Whole Foods Market and Mashable were more obvious choices But we also featured Cisco (a B2B brand) Lennar (home builder) and Solazyme (who makes fuel from bio sugars) These brands are leveraging Twitter off the beaten path and thatrsquos noteworthy At 3200+ Pulse views so far seems like you like a bit of variety too

5 Top Tweeting Brands Twitter Winners Cross Industries

BEST OF 2011Top 10 Pulse Spotlights of the Year

We traveled all around to the world to find our favorite Facebook pages owned by global PR agencies These agencies best demonstrated great social media verve flair and competency In a land of giants these were the ones who shined So far 3200+ of you have joined us on our journey We started with the Holmes Global 250 report and looked at not only the numbers but also what made these agencies unique how they engaged and their ability to actively amplify their brands on social A particularly solid example was Edelman Time and time again much of their social is exemplary Check them out

6 Global PR AgenciesFacebook Friends Forever

BEST OF 2011Top 10 Pulse Spotlights of the Year

7 Coolest Agency Lobbies Crowdsourced Creative Spaces

This Pulse was especially fun We polled agencies and asked them to send in photos of their reception areas They described what was interesting or unique about the space to give us some background Little did we know what gorgeous spaces wersquod get to see Some highlights included antique carousel horses in China a dedicated barista bar in Canada a refurbished 1930rsquos automobile dealership in Roanoke Virginia and a spiral slide that customers used to celebrate a deal close in Rochester New York To hear employees celebrate their workplaces was an inspiring experience To have almost 3000 of you tagging along was even more special

BEST OF 2011Top 10 Pulse Spotlights of the Year

8 Show Me the Money IIMarketers Get Their Turn

We felt that marketers deserved a look at top money cities too We included the best cities by salary for SEO specialists executive positions mobile marketing jobs and more If you are a marketer and want to know where to move to for the best salary and advancement opportunity this Pulse is a must-read This Pulse included some surprise twists but also quite a few of the usual suspectsmdashWashington DC New York City Boston Chicago and Los Angeles We like to toss in left-field alternatives but sometimes it pays to follow the path to the tried and true It looks like 2700+ of you agreed

BEST OF 2011Top 10 Pulse Spotlights of the Year

This list is still fresh but 2000+ of you are already showing yourselves to be digital gadget lovers Thatrsquos how many of you dropped by to get the inside scoop for gifting within this Pulse so far The gifts included items to help you live an easier better life as a marketer not so much to help you serve your clients better We featured a GPS golf course watch We presented a supermodel demonstrating the durability of an external hard drive We even offered a surprise non-digital item called IdeaPaint that can turn any wall into a dry erase board Creativity and fun prevailed and we hope you got at least one of these items in your stocking

9 Holiday Wish ListHi-Tech Stocking Stuffers

BEST OF 2011Top 10 Pulse Spotlights of the Year

The 10 Companies with Stellar Employee Brand Ambassadors Pulse sought to find the proverbial ldquoX factorrdquo for brands Which companies were truly engaging on social media Which were reaching across all social media channels to enrich their image and satisfy their fans We wanted to know and 2000 of you did too The most controversial of the picks was likely Goldman Sachs Reviled by many for their participation in the 2008 government banking industry bailout Goldmanrsquos employeesmdashhomegrown internal brand ambassadorsmdashreally stepped up to help refurbish this companyrsquos reputation We think that level of loyalty demands note

10 Reputation Is Everything Brand Ambassadors to the Rescue

BEST OF 2011Top 10 Pulse Spotlights of the Year

We Donrsquot Mean to Brag 2011 was certainly a good year for The Pulse What started as a simple content collaboration between commPRObiz and Marketwire+Sysomos has become regular reading option for thousands of PR and marketing professionals The Pulse numbers and engagement keep growing For that we would like to thank you We value and NEED your participation and attention We could not have had the year we did without you and we look forward to an even more engaging 2012 with you at our side If you have a topic yoursquod like us to cover please note it in the comments below and we will do what we can Happy New Year to you and yours - thank you again To read all the Pulses and other SlideSharenet presentations click here

BEST OF 2011Top 10 Pulse Spotlights of the Year

Next on ldquoThe Pulserdquo

BROUGHT TO YOU BYwwwmarketwirecom

wwwsysomoscomFollow us on Twitter Marketwire Sysomos

wwwcommprobizFollow us on Twitter Commprobiz

SCORE Top 10 Athletes on Twitter and Social Media

THE PULSE Delivering shareable and shareworthy content with a twist

so integrated marketing and communications professionals can work smarter succeed and enjoy

wwwsmartwomanguidescomFollow us on Twitter smartwoman

BEST OF 2011Top 10 Pulse Spotlights of the Year

Page 5: Best of 2011 - Top 10 Pulse Spotlights of the Year

3 Top Social Media MeccasWorldwide Connections Matter

We have been fascinated with which subjects intrigued you the most This third place most-viewed Pulse at 19000+ views and counting touched on the places in the world where the social media connection is wide deep and prevalent We traveled in the US to Indonesia France India Canada the UK Korea and Brazil The world tour was well received Washington DC came in on several of our Pulse lists but really shined for this topic On every front we looked atmdashFacebook and Twitter users per capita overall Twitter usage traffic generated by community networks and moremdashthe Beltway City came out the winner If you want to get connected get there

BEST OF 2011Top 10 Pulse Spotlights of the Year

4 The New BreedBloggers with Chutzpah

PR blogs were the featured star in this Pulse and we found some great examples of professional work 5000+ views of this offering got some fresh eyeballs on those sites and wersquore glad to help Sharing the spotlight is one of our favorite things to do One of the interesting things about this Pulse is that the views were greatly assisted by one of the featured blogs Media Culpa a mediaPR blog out of Sweden led the way by embedding the Slideshare into their site garnering 1000+ views alone They pulled in more views than the same post on site Kudos to them for leveraging the mention Thatrsquos chutzpah and we like it

BEST OF 2011Top 10 Pulse Spotlights of the Year

Variety is the spice of life Sure we could lean on ldquonothing but numbersrdquo to serve up the same old list of top Twitter brands The usual suspects with the most followers represent a pretty easy data pull but thatrsquos not that interesting if you ask us Instead we like providing examples across industries to inspire you The NBA Whole Foods Market and Mashable were more obvious choices But we also featured Cisco (a B2B brand) Lennar (home builder) and Solazyme (who makes fuel from bio sugars) These brands are leveraging Twitter off the beaten path and thatrsquos noteworthy At 3200+ Pulse views so far seems like you like a bit of variety too

5 Top Tweeting Brands Twitter Winners Cross Industries

BEST OF 2011Top 10 Pulse Spotlights of the Year

We traveled all around to the world to find our favorite Facebook pages owned by global PR agencies These agencies best demonstrated great social media verve flair and competency In a land of giants these were the ones who shined So far 3200+ of you have joined us on our journey We started with the Holmes Global 250 report and looked at not only the numbers but also what made these agencies unique how they engaged and their ability to actively amplify their brands on social A particularly solid example was Edelman Time and time again much of their social is exemplary Check them out

6 Global PR AgenciesFacebook Friends Forever

BEST OF 2011Top 10 Pulse Spotlights of the Year

7 Coolest Agency Lobbies Crowdsourced Creative Spaces

This Pulse was especially fun We polled agencies and asked them to send in photos of their reception areas They described what was interesting or unique about the space to give us some background Little did we know what gorgeous spaces wersquod get to see Some highlights included antique carousel horses in China a dedicated barista bar in Canada a refurbished 1930rsquos automobile dealership in Roanoke Virginia and a spiral slide that customers used to celebrate a deal close in Rochester New York To hear employees celebrate their workplaces was an inspiring experience To have almost 3000 of you tagging along was even more special

BEST OF 2011Top 10 Pulse Spotlights of the Year

8 Show Me the Money IIMarketers Get Their Turn

We felt that marketers deserved a look at top money cities too We included the best cities by salary for SEO specialists executive positions mobile marketing jobs and more If you are a marketer and want to know where to move to for the best salary and advancement opportunity this Pulse is a must-read This Pulse included some surprise twists but also quite a few of the usual suspectsmdashWashington DC New York City Boston Chicago and Los Angeles We like to toss in left-field alternatives but sometimes it pays to follow the path to the tried and true It looks like 2700+ of you agreed

BEST OF 2011Top 10 Pulse Spotlights of the Year

This list is still fresh but 2000+ of you are already showing yourselves to be digital gadget lovers Thatrsquos how many of you dropped by to get the inside scoop for gifting within this Pulse so far The gifts included items to help you live an easier better life as a marketer not so much to help you serve your clients better We featured a GPS golf course watch We presented a supermodel demonstrating the durability of an external hard drive We even offered a surprise non-digital item called IdeaPaint that can turn any wall into a dry erase board Creativity and fun prevailed and we hope you got at least one of these items in your stocking

9 Holiday Wish ListHi-Tech Stocking Stuffers

BEST OF 2011Top 10 Pulse Spotlights of the Year

The 10 Companies with Stellar Employee Brand Ambassadors Pulse sought to find the proverbial ldquoX factorrdquo for brands Which companies were truly engaging on social media Which were reaching across all social media channels to enrich their image and satisfy their fans We wanted to know and 2000 of you did too The most controversial of the picks was likely Goldman Sachs Reviled by many for their participation in the 2008 government banking industry bailout Goldmanrsquos employeesmdashhomegrown internal brand ambassadorsmdashreally stepped up to help refurbish this companyrsquos reputation We think that level of loyalty demands note

10 Reputation Is Everything Brand Ambassadors to the Rescue

BEST OF 2011Top 10 Pulse Spotlights of the Year

We Donrsquot Mean to Brag 2011 was certainly a good year for The Pulse What started as a simple content collaboration between commPRObiz and Marketwire+Sysomos has become regular reading option for thousands of PR and marketing professionals The Pulse numbers and engagement keep growing For that we would like to thank you We value and NEED your participation and attention We could not have had the year we did without you and we look forward to an even more engaging 2012 with you at our side If you have a topic yoursquod like us to cover please note it in the comments below and we will do what we can Happy New Year to you and yours - thank you again To read all the Pulses and other SlideSharenet presentations click here

BEST OF 2011Top 10 Pulse Spotlights of the Year

Next on ldquoThe Pulserdquo

BROUGHT TO YOU BYwwwmarketwirecom

wwwsysomoscomFollow us on Twitter Marketwire Sysomos

wwwcommprobizFollow us on Twitter Commprobiz

SCORE Top 10 Athletes on Twitter and Social Media

THE PULSE Delivering shareable and shareworthy content with a twist

so integrated marketing and communications professionals can work smarter succeed and enjoy

wwwsmartwomanguidescomFollow us on Twitter smartwoman

BEST OF 2011Top 10 Pulse Spotlights of the Year

Page 6: Best of 2011 - Top 10 Pulse Spotlights of the Year

4 The New BreedBloggers with Chutzpah

PR blogs were the featured star in this Pulse and we found some great examples of professional work 5000+ views of this offering got some fresh eyeballs on those sites and wersquore glad to help Sharing the spotlight is one of our favorite things to do One of the interesting things about this Pulse is that the views were greatly assisted by one of the featured blogs Media Culpa a mediaPR blog out of Sweden led the way by embedding the Slideshare into their site garnering 1000+ views alone They pulled in more views than the same post on site Kudos to them for leveraging the mention Thatrsquos chutzpah and we like it

BEST OF 2011Top 10 Pulse Spotlights of the Year

Variety is the spice of life Sure we could lean on ldquonothing but numbersrdquo to serve up the same old list of top Twitter brands The usual suspects with the most followers represent a pretty easy data pull but thatrsquos not that interesting if you ask us Instead we like providing examples across industries to inspire you The NBA Whole Foods Market and Mashable were more obvious choices But we also featured Cisco (a B2B brand) Lennar (home builder) and Solazyme (who makes fuel from bio sugars) These brands are leveraging Twitter off the beaten path and thatrsquos noteworthy At 3200+ Pulse views so far seems like you like a bit of variety too

5 Top Tweeting Brands Twitter Winners Cross Industries

BEST OF 2011Top 10 Pulse Spotlights of the Year

We traveled all around to the world to find our favorite Facebook pages owned by global PR agencies These agencies best demonstrated great social media verve flair and competency In a land of giants these were the ones who shined So far 3200+ of you have joined us on our journey We started with the Holmes Global 250 report and looked at not only the numbers but also what made these agencies unique how they engaged and their ability to actively amplify their brands on social A particularly solid example was Edelman Time and time again much of their social is exemplary Check them out

6 Global PR AgenciesFacebook Friends Forever

BEST OF 2011Top 10 Pulse Spotlights of the Year

7 Coolest Agency Lobbies Crowdsourced Creative Spaces

This Pulse was especially fun We polled agencies and asked them to send in photos of their reception areas They described what was interesting or unique about the space to give us some background Little did we know what gorgeous spaces wersquod get to see Some highlights included antique carousel horses in China a dedicated barista bar in Canada a refurbished 1930rsquos automobile dealership in Roanoke Virginia and a spiral slide that customers used to celebrate a deal close in Rochester New York To hear employees celebrate their workplaces was an inspiring experience To have almost 3000 of you tagging along was even more special

BEST OF 2011Top 10 Pulse Spotlights of the Year

8 Show Me the Money IIMarketers Get Their Turn

We felt that marketers deserved a look at top money cities too We included the best cities by salary for SEO specialists executive positions mobile marketing jobs and more If you are a marketer and want to know where to move to for the best salary and advancement opportunity this Pulse is a must-read This Pulse included some surprise twists but also quite a few of the usual suspectsmdashWashington DC New York City Boston Chicago and Los Angeles We like to toss in left-field alternatives but sometimes it pays to follow the path to the tried and true It looks like 2700+ of you agreed

BEST OF 2011Top 10 Pulse Spotlights of the Year

This list is still fresh but 2000+ of you are already showing yourselves to be digital gadget lovers Thatrsquos how many of you dropped by to get the inside scoop for gifting within this Pulse so far The gifts included items to help you live an easier better life as a marketer not so much to help you serve your clients better We featured a GPS golf course watch We presented a supermodel demonstrating the durability of an external hard drive We even offered a surprise non-digital item called IdeaPaint that can turn any wall into a dry erase board Creativity and fun prevailed and we hope you got at least one of these items in your stocking

9 Holiday Wish ListHi-Tech Stocking Stuffers

BEST OF 2011Top 10 Pulse Spotlights of the Year

The 10 Companies with Stellar Employee Brand Ambassadors Pulse sought to find the proverbial ldquoX factorrdquo for brands Which companies were truly engaging on social media Which were reaching across all social media channels to enrich their image and satisfy their fans We wanted to know and 2000 of you did too The most controversial of the picks was likely Goldman Sachs Reviled by many for their participation in the 2008 government banking industry bailout Goldmanrsquos employeesmdashhomegrown internal brand ambassadorsmdashreally stepped up to help refurbish this companyrsquos reputation We think that level of loyalty demands note

10 Reputation Is Everything Brand Ambassadors to the Rescue

BEST OF 2011Top 10 Pulse Spotlights of the Year

We Donrsquot Mean to Brag 2011 was certainly a good year for The Pulse What started as a simple content collaboration between commPRObiz and Marketwire+Sysomos has become regular reading option for thousands of PR and marketing professionals The Pulse numbers and engagement keep growing For that we would like to thank you We value and NEED your participation and attention We could not have had the year we did without you and we look forward to an even more engaging 2012 with you at our side If you have a topic yoursquod like us to cover please note it in the comments below and we will do what we can Happy New Year to you and yours - thank you again To read all the Pulses and other SlideSharenet presentations click here

BEST OF 2011Top 10 Pulse Spotlights of the Year

Next on ldquoThe Pulserdquo

BROUGHT TO YOU BYwwwmarketwirecom

wwwsysomoscomFollow us on Twitter Marketwire Sysomos

wwwcommprobizFollow us on Twitter Commprobiz

SCORE Top 10 Athletes on Twitter and Social Media

THE PULSE Delivering shareable and shareworthy content with a twist

so integrated marketing and communications professionals can work smarter succeed and enjoy

wwwsmartwomanguidescomFollow us on Twitter smartwoman

BEST OF 2011Top 10 Pulse Spotlights of the Year

Page 7: Best of 2011 - Top 10 Pulse Spotlights of the Year

Variety is the spice of life Sure we could lean on ldquonothing but numbersrdquo to serve up the same old list of top Twitter brands The usual suspects with the most followers represent a pretty easy data pull but thatrsquos not that interesting if you ask us Instead we like providing examples across industries to inspire you The NBA Whole Foods Market and Mashable were more obvious choices But we also featured Cisco (a B2B brand) Lennar (home builder) and Solazyme (who makes fuel from bio sugars) These brands are leveraging Twitter off the beaten path and thatrsquos noteworthy At 3200+ Pulse views so far seems like you like a bit of variety too

5 Top Tweeting Brands Twitter Winners Cross Industries

BEST OF 2011Top 10 Pulse Spotlights of the Year

We traveled all around to the world to find our favorite Facebook pages owned by global PR agencies These agencies best demonstrated great social media verve flair and competency In a land of giants these were the ones who shined So far 3200+ of you have joined us on our journey We started with the Holmes Global 250 report and looked at not only the numbers but also what made these agencies unique how they engaged and their ability to actively amplify their brands on social A particularly solid example was Edelman Time and time again much of their social is exemplary Check them out

6 Global PR AgenciesFacebook Friends Forever

BEST OF 2011Top 10 Pulse Spotlights of the Year

7 Coolest Agency Lobbies Crowdsourced Creative Spaces

This Pulse was especially fun We polled agencies and asked them to send in photos of their reception areas They described what was interesting or unique about the space to give us some background Little did we know what gorgeous spaces wersquod get to see Some highlights included antique carousel horses in China a dedicated barista bar in Canada a refurbished 1930rsquos automobile dealership in Roanoke Virginia and a spiral slide that customers used to celebrate a deal close in Rochester New York To hear employees celebrate their workplaces was an inspiring experience To have almost 3000 of you tagging along was even more special

BEST OF 2011Top 10 Pulse Spotlights of the Year

8 Show Me the Money IIMarketers Get Their Turn

We felt that marketers deserved a look at top money cities too We included the best cities by salary for SEO specialists executive positions mobile marketing jobs and more If you are a marketer and want to know where to move to for the best salary and advancement opportunity this Pulse is a must-read This Pulse included some surprise twists but also quite a few of the usual suspectsmdashWashington DC New York City Boston Chicago and Los Angeles We like to toss in left-field alternatives but sometimes it pays to follow the path to the tried and true It looks like 2700+ of you agreed

BEST OF 2011Top 10 Pulse Spotlights of the Year

This list is still fresh but 2000+ of you are already showing yourselves to be digital gadget lovers Thatrsquos how many of you dropped by to get the inside scoop for gifting within this Pulse so far The gifts included items to help you live an easier better life as a marketer not so much to help you serve your clients better We featured a GPS golf course watch We presented a supermodel demonstrating the durability of an external hard drive We even offered a surprise non-digital item called IdeaPaint that can turn any wall into a dry erase board Creativity and fun prevailed and we hope you got at least one of these items in your stocking

9 Holiday Wish ListHi-Tech Stocking Stuffers

BEST OF 2011Top 10 Pulse Spotlights of the Year

The 10 Companies with Stellar Employee Brand Ambassadors Pulse sought to find the proverbial ldquoX factorrdquo for brands Which companies were truly engaging on social media Which were reaching across all social media channels to enrich their image and satisfy their fans We wanted to know and 2000 of you did too The most controversial of the picks was likely Goldman Sachs Reviled by many for their participation in the 2008 government banking industry bailout Goldmanrsquos employeesmdashhomegrown internal brand ambassadorsmdashreally stepped up to help refurbish this companyrsquos reputation We think that level of loyalty demands note

10 Reputation Is Everything Brand Ambassadors to the Rescue

BEST OF 2011Top 10 Pulse Spotlights of the Year

We Donrsquot Mean to Brag 2011 was certainly a good year for The Pulse What started as a simple content collaboration between commPRObiz and Marketwire+Sysomos has become regular reading option for thousands of PR and marketing professionals The Pulse numbers and engagement keep growing For that we would like to thank you We value and NEED your participation and attention We could not have had the year we did without you and we look forward to an even more engaging 2012 with you at our side If you have a topic yoursquod like us to cover please note it in the comments below and we will do what we can Happy New Year to you and yours - thank you again To read all the Pulses and other SlideSharenet presentations click here

BEST OF 2011Top 10 Pulse Spotlights of the Year

Next on ldquoThe Pulserdquo

BROUGHT TO YOU BYwwwmarketwirecom

wwwsysomoscomFollow us on Twitter Marketwire Sysomos

wwwcommprobizFollow us on Twitter Commprobiz

SCORE Top 10 Athletes on Twitter and Social Media

THE PULSE Delivering shareable and shareworthy content with a twist

so integrated marketing and communications professionals can work smarter succeed and enjoy

wwwsmartwomanguidescomFollow us on Twitter smartwoman

BEST OF 2011Top 10 Pulse Spotlights of the Year

Page 8: Best of 2011 - Top 10 Pulse Spotlights of the Year

We traveled all around to the world to find our favorite Facebook pages owned by global PR agencies These agencies best demonstrated great social media verve flair and competency In a land of giants these were the ones who shined So far 3200+ of you have joined us on our journey We started with the Holmes Global 250 report and looked at not only the numbers but also what made these agencies unique how they engaged and their ability to actively amplify their brands on social A particularly solid example was Edelman Time and time again much of their social is exemplary Check them out

6 Global PR AgenciesFacebook Friends Forever

BEST OF 2011Top 10 Pulse Spotlights of the Year

7 Coolest Agency Lobbies Crowdsourced Creative Spaces

This Pulse was especially fun We polled agencies and asked them to send in photos of their reception areas They described what was interesting or unique about the space to give us some background Little did we know what gorgeous spaces wersquod get to see Some highlights included antique carousel horses in China a dedicated barista bar in Canada a refurbished 1930rsquos automobile dealership in Roanoke Virginia and a spiral slide that customers used to celebrate a deal close in Rochester New York To hear employees celebrate their workplaces was an inspiring experience To have almost 3000 of you tagging along was even more special

BEST OF 2011Top 10 Pulse Spotlights of the Year

8 Show Me the Money IIMarketers Get Their Turn

We felt that marketers deserved a look at top money cities too We included the best cities by salary for SEO specialists executive positions mobile marketing jobs and more If you are a marketer and want to know where to move to for the best salary and advancement opportunity this Pulse is a must-read This Pulse included some surprise twists but also quite a few of the usual suspectsmdashWashington DC New York City Boston Chicago and Los Angeles We like to toss in left-field alternatives but sometimes it pays to follow the path to the tried and true It looks like 2700+ of you agreed

BEST OF 2011Top 10 Pulse Spotlights of the Year

This list is still fresh but 2000+ of you are already showing yourselves to be digital gadget lovers Thatrsquos how many of you dropped by to get the inside scoop for gifting within this Pulse so far The gifts included items to help you live an easier better life as a marketer not so much to help you serve your clients better We featured a GPS golf course watch We presented a supermodel demonstrating the durability of an external hard drive We even offered a surprise non-digital item called IdeaPaint that can turn any wall into a dry erase board Creativity and fun prevailed and we hope you got at least one of these items in your stocking

9 Holiday Wish ListHi-Tech Stocking Stuffers

BEST OF 2011Top 10 Pulse Spotlights of the Year

The 10 Companies with Stellar Employee Brand Ambassadors Pulse sought to find the proverbial ldquoX factorrdquo for brands Which companies were truly engaging on social media Which were reaching across all social media channels to enrich their image and satisfy their fans We wanted to know and 2000 of you did too The most controversial of the picks was likely Goldman Sachs Reviled by many for their participation in the 2008 government banking industry bailout Goldmanrsquos employeesmdashhomegrown internal brand ambassadorsmdashreally stepped up to help refurbish this companyrsquos reputation We think that level of loyalty demands note

10 Reputation Is Everything Brand Ambassadors to the Rescue

BEST OF 2011Top 10 Pulse Spotlights of the Year

We Donrsquot Mean to Brag 2011 was certainly a good year for The Pulse What started as a simple content collaboration between commPRObiz and Marketwire+Sysomos has become regular reading option for thousands of PR and marketing professionals The Pulse numbers and engagement keep growing For that we would like to thank you We value and NEED your participation and attention We could not have had the year we did without you and we look forward to an even more engaging 2012 with you at our side If you have a topic yoursquod like us to cover please note it in the comments below and we will do what we can Happy New Year to you and yours - thank you again To read all the Pulses and other SlideSharenet presentations click here

BEST OF 2011Top 10 Pulse Spotlights of the Year

Next on ldquoThe Pulserdquo

BROUGHT TO YOU BYwwwmarketwirecom

wwwsysomoscomFollow us on Twitter Marketwire Sysomos

wwwcommprobizFollow us on Twitter Commprobiz

SCORE Top 10 Athletes on Twitter and Social Media

THE PULSE Delivering shareable and shareworthy content with a twist

so integrated marketing and communications professionals can work smarter succeed and enjoy

wwwsmartwomanguidescomFollow us on Twitter smartwoman

BEST OF 2011Top 10 Pulse Spotlights of the Year

Page 9: Best of 2011 - Top 10 Pulse Spotlights of the Year

7 Coolest Agency Lobbies Crowdsourced Creative Spaces

This Pulse was especially fun We polled agencies and asked them to send in photos of their reception areas They described what was interesting or unique about the space to give us some background Little did we know what gorgeous spaces wersquod get to see Some highlights included antique carousel horses in China a dedicated barista bar in Canada a refurbished 1930rsquos automobile dealership in Roanoke Virginia and a spiral slide that customers used to celebrate a deal close in Rochester New York To hear employees celebrate their workplaces was an inspiring experience To have almost 3000 of you tagging along was even more special

BEST OF 2011Top 10 Pulse Spotlights of the Year

8 Show Me the Money IIMarketers Get Their Turn

We felt that marketers deserved a look at top money cities too We included the best cities by salary for SEO specialists executive positions mobile marketing jobs and more If you are a marketer and want to know where to move to for the best salary and advancement opportunity this Pulse is a must-read This Pulse included some surprise twists but also quite a few of the usual suspectsmdashWashington DC New York City Boston Chicago and Los Angeles We like to toss in left-field alternatives but sometimes it pays to follow the path to the tried and true It looks like 2700+ of you agreed

BEST OF 2011Top 10 Pulse Spotlights of the Year

This list is still fresh but 2000+ of you are already showing yourselves to be digital gadget lovers Thatrsquos how many of you dropped by to get the inside scoop for gifting within this Pulse so far The gifts included items to help you live an easier better life as a marketer not so much to help you serve your clients better We featured a GPS golf course watch We presented a supermodel demonstrating the durability of an external hard drive We even offered a surprise non-digital item called IdeaPaint that can turn any wall into a dry erase board Creativity and fun prevailed and we hope you got at least one of these items in your stocking

9 Holiday Wish ListHi-Tech Stocking Stuffers

BEST OF 2011Top 10 Pulse Spotlights of the Year

The 10 Companies with Stellar Employee Brand Ambassadors Pulse sought to find the proverbial ldquoX factorrdquo for brands Which companies were truly engaging on social media Which were reaching across all social media channels to enrich their image and satisfy their fans We wanted to know and 2000 of you did too The most controversial of the picks was likely Goldman Sachs Reviled by many for their participation in the 2008 government banking industry bailout Goldmanrsquos employeesmdashhomegrown internal brand ambassadorsmdashreally stepped up to help refurbish this companyrsquos reputation We think that level of loyalty demands note

10 Reputation Is Everything Brand Ambassadors to the Rescue

BEST OF 2011Top 10 Pulse Spotlights of the Year

We Donrsquot Mean to Brag 2011 was certainly a good year for The Pulse What started as a simple content collaboration between commPRObiz and Marketwire+Sysomos has become regular reading option for thousands of PR and marketing professionals The Pulse numbers and engagement keep growing For that we would like to thank you We value and NEED your participation and attention We could not have had the year we did without you and we look forward to an even more engaging 2012 with you at our side If you have a topic yoursquod like us to cover please note it in the comments below and we will do what we can Happy New Year to you and yours - thank you again To read all the Pulses and other SlideSharenet presentations click here

BEST OF 2011Top 10 Pulse Spotlights of the Year

Next on ldquoThe Pulserdquo

BROUGHT TO YOU BYwwwmarketwirecom

wwwsysomoscomFollow us on Twitter Marketwire Sysomos

wwwcommprobizFollow us on Twitter Commprobiz

SCORE Top 10 Athletes on Twitter and Social Media

THE PULSE Delivering shareable and shareworthy content with a twist

so integrated marketing and communications professionals can work smarter succeed and enjoy

wwwsmartwomanguidescomFollow us on Twitter smartwoman

BEST OF 2011Top 10 Pulse Spotlights of the Year

Page 10: Best of 2011 - Top 10 Pulse Spotlights of the Year

8 Show Me the Money IIMarketers Get Their Turn

We felt that marketers deserved a look at top money cities too We included the best cities by salary for SEO specialists executive positions mobile marketing jobs and more If you are a marketer and want to know where to move to for the best salary and advancement opportunity this Pulse is a must-read This Pulse included some surprise twists but also quite a few of the usual suspectsmdashWashington DC New York City Boston Chicago and Los Angeles We like to toss in left-field alternatives but sometimes it pays to follow the path to the tried and true It looks like 2700+ of you agreed

BEST OF 2011Top 10 Pulse Spotlights of the Year

This list is still fresh but 2000+ of you are already showing yourselves to be digital gadget lovers Thatrsquos how many of you dropped by to get the inside scoop for gifting within this Pulse so far The gifts included items to help you live an easier better life as a marketer not so much to help you serve your clients better We featured a GPS golf course watch We presented a supermodel demonstrating the durability of an external hard drive We even offered a surprise non-digital item called IdeaPaint that can turn any wall into a dry erase board Creativity and fun prevailed and we hope you got at least one of these items in your stocking

9 Holiday Wish ListHi-Tech Stocking Stuffers

BEST OF 2011Top 10 Pulse Spotlights of the Year

The 10 Companies with Stellar Employee Brand Ambassadors Pulse sought to find the proverbial ldquoX factorrdquo for brands Which companies were truly engaging on social media Which were reaching across all social media channels to enrich their image and satisfy their fans We wanted to know and 2000 of you did too The most controversial of the picks was likely Goldman Sachs Reviled by many for their participation in the 2008 government banking industry bailout Goldmanrsquos employeesmdashhomegrown internal brand ambassadorsmdashreally stepped up to help refurbish this companyrsquos reputation We think that level of loyalty demands note

10 Reputation Is Everything Brand Ambassadors to the Rescue

BEST OF 2011Top 10 Pulse Spotlights of the Year

We Donrsquot Mean to Brag 2011 was certainly a good year for The Pulse What started as a simple content collaboration between commPRObiz and Marketwire+Sysomos has become regular reading option for thousands of PR and marketing professionals The Pulse numbers and engagement keep growing For that we would like to thank you We value and NEED your participation and attention We could not have had the year we did without you and we look forward to an even more engaging 2012 with you at our side If you have a topic yoursquod like us to cover please note it in the comments below and we will do what we can Happy New Year to you and yours - thank you again To read all the Pulses and other SlideSharenet presentations click here

BEST OF 2011Top 10 Pulse Spotlights of the Year

Next on ldquoThe Pulserdquo

BROUGHT TO YOU BYwwwmarketwirecom

wwwsysomoscomFollow us on Twitter Marketwire Sysomos

wwwcommprobizFollow us on Twitter Commprobiz

SCORE Top 10 Athletes on Twitter and Social Media

THE PULSE Delivering shareable and shareworthy content with a twist

so integrated marketing and communications professionals can work smarter succeed and enjoy

wwwsmartwomanguidescomFollow us on Twitter smartwoman

BEST OF 2011Top 10 Pulse Spotlights of the Year

Page 11: Best of 2011 - Top 10 Pulse Spotlights of the Year

This list is still fresh but 2000+ of you are already showing yourselves to be digital gadget lovers Thatrsquos how many of you dropped by to get the inside scoop for gifting within this Pulse so far The gifts included items to help you live an easier better life as a marketer not so much to help you serve your clients better We featured a GPS golf course watch We presented a supermodel demonstrating the durability of an external hard drive We even offered a surprise non-digital item called IdeaPaint that can turn any wall into a dry erase board Creativity and fun prevailed and we hope you got at least one of these items in your stocking

9 Holiday Wish ListHi-Tech Stocking Stuffers

BEST OF 2011Top 10 Pulse Spotlights of the Year

The 10 Companies with Stellar Employee Brand Ambassadors Pulse sought to find the proverbial ldquoX factorrdquo for brands Which companies were truly engaging on social media Which were reaching across all social media channels to enrich their image and satisfy their fans We wanted to know and 2000 of you did too The most controversial of the picks was likely Goldman Sachs Reviled by many for their participation in the 2008 government banking industry bailout Goldmanrsquos employeesmdashhomegrown internal brand ambassadorsmdashreally stepped up to help refurbish this companyrsquos reputation We think that level of loyalty demands note

10 Reputation Is Everything Brand Ambassadors to the Rescue

BEST OF 2011Top 10 Pulse Spotlights of the Year

We Donrsquot Mean to Brag 2011 was certainly a good year for The Pulse What started as a simple content collaboration between commPRObiz and Marketwire+Sysomos has become regular reading option for thousands of PR and marketing professionals The Pulse numbers and engagement keep growing For that we would like to thank you We value and NEED your participation and attention We could not have had the year we did without you and we look forward to an even more engaging 2012 with you at our side If you have a topic yoursquod like us to cover please note it in the comments below and we will do what we can Happy New Year to you and yours - thank you again To read all the Pulses and other SlideSharenet presentations click here

BEST OF 2011Top 10 Pulse Spotlights of the Year

Next on ldquoThe Pulserdquo

BROUGHT TO YOU BYwwwmarketwirecom

wwwsysomoscomFollow us on Twitter Marketwire Sysomos

wwwcommprobizFollow us on Twitter Commprobiz

SCORE Top 10 Athletes on Twitter and Social Media

THE PULSE Delivering shareable and shareworthy content with a twist

so integrated marketing and communications professionals can work smarter succeed and enjoy

wwwsmartwomanguidescomFollow us on Twitter smartwoman

BEST OF 2011Top 10 Pulse Spotlights of the Year

Page 12: Best of 2011 - Top 10 Pulse Spotlights of the Year

The 10 Companies with Stellar Employee Brand Ambassadors Pulse sought to find the proverbial ldquoX factorrdquo for brands Which companies were truly engaging on social media Which were reaching across all social media channels to enrich their image and satisfy their fans We wanted to know and 2000 of you did too The most controversial of the picks was likely Goldman Sachs Reviled by many for their participation in the 2008 government banking industry bailout Goldmanrsquos employeesmdashhomegrown internal brand ambassadorsmdashreally stepped up to help refurbish this companyrsquos reputation We think that level of loyalty demands note

10 Reputation Is Everything Brand Ambassadors to the Rescue

BEST OF 2011Top 10 Pulse Spotlights of the Year

We Donrsquot Mean to Brag 2011 was certainly a good year for The Pulse What started as a simple content collaboration between commPRObiz and Marketwire+Sysomos has become regular reading option for thousands of PR and marketing professionals The Pulse numbers and engagement keep growing For that we would like to thank you We value and NEED your participation and attention We could not have had the year we did without you and we look forward to an even more engaging 2012 with you at our side If you have a topic yoursquod like us to cover please note it in the comments below and we will do what we can Happy New Year to you and yours - thank you again To read all the Pulses and other SlideSharenet presentations click here

BEST OF 2011Top 10 Pulse Spotlights of the Year

Next on ldquoThe Pulserdquo

BROUGHT TO YOU BYwwwmarketwirecom

wwwsysomoscomFollow us on Twitter Marketwire Sysomos

wwwcommprobizFollow us on Twitter Commprobiz

SCORE Top 10 Athletes on Twitter and Social Media

THE PULSE Delivering shareable and shareworthy content with a twist

so integrated marketing and communications professionals can work smarter succeed and enjoy

wwwsmartwomanguidescomFollow us on Twitter smartwoman

BEST OF 2011Top 10 Pulse Spotlights of the Year

Page 13: Best of 2011 - Top 10 Pulse Spotlights of the Year

We Donrsquot Mean to Brag 2011 was certainly a good year for The Pulse What started as a simple content collaboration between commPRObiz and Marketwire+Sysomos has become regular reading option for thousands of PR and marketing professionals The Pulse numbers and engagement keep growing For that we would like to thank you We value and NEED your participation and attention We could not have had the year we did without you and we look forward to an even more engaging 2012 with you at our side If you have a topic yoursquod like us to cover please note it in the comments below and we will do what we can Happy New Year to you and yours - thank you again To read all the Pulses and other SlideSharenet presentations click here

BEST OF 2011Top 10 Pulse Spotlights of the Year

Next on ldquoThe Pulserdquo

BROUGHT TO YOU BYwwwmarketwirecom

wwwsysomoscomFollow us on Twitter Marketwire Sysomos

wwwcommprobizFollow us on Twitter Commprobiz

SCORE Top 10 Athletes on Twitter and Social Media

THE PULSE Delivering shareable and shareworthy content with a twist

so integrated marketing and communications professionals can work smarter succeed and enjoy

wwwsmartwomanguidescomFollow us on Twitter smartwoman

BEST OF 2011Top 10 Pulse Spotlights of the Year

Page 14: Best of 2011 - Top 10 Pulse Spotlights of the Year

Next on ldquoThe Pulserdquo

BROUGHT TO YOU BYwwwmarketwirecom

wwwsysomoscomFollow us on Twitter Marketwire Sysomos

wwwcommprobizFollow us on Twitter Commprobiz

SCORE Top 10 Athletes on Twitter and Social Media

THE PULSE Delivering shareable and shareworthy content with a twist

so integrated marketing and communications professionals can work smarter succeed and enjoy

wwwsmartwomanguidescomFollow us on Twitter smartwoman

BEST OF 2011Top 10 Pulse Spotlights of the Year