Best Education

ironSource

The Future ofWearables

ironSource

Nice to meet youChris Cunningham

Head of Mobile & Global Brand Partnerships

ironSource

The brandconsumerconnection

ironSource

ironSource

ironSource

ironSource

ironSourceironSource

ironSource

And then therewas SEARCH

ironSource

Re-targeting

ironSource

The smartphone thatchangedeverything

ironSource

Location targeting

ironSource

App targeting

Source: eMarketer

US Mobile App Install Ad Spending,2013 - 2015

ironSource

2013 2014 2015

Mobile app install ad spending (billions) $0.77 $1.67 $3.00

% Change - 115.5% 80.0%

% Of total mobile ad spending 7.3% 8.7% 10.4%

Secondscreensyndrome

ironSource

Family timeisn't what ituse to be

ironSource

Second Screen Activities Conducted byUS TV Viewers, May 2014% of respondersCheck emails not related to the show 58%Do other activities not related to the show 53%Pass the time while commercials are on 52%Check my social media updates not related to the show 41%Research or look up something about the show 38%Interact on social media with friends about the show 24%Look up a product or service related to an ad you saw 22%Interact on social media with the show’s page or fan page 20%Use an app related to the show 13%Other 2%None 3%

Source: eMarketer

ironSource

ironSource

The watch

Source: eMarketer

Wearable Device Shipments Worldwide , Smart* vs. Basic, 2014 - 2019millions of units� Basic � Smart*

ironSource

2014 2015 2016 2017 2018 2019

5244362720

74

63

50

38

26

126

107

86

65

46

194

15

ironSource

ironSource

Brands need toleverage today's wearableenvironmentcorrectly

ironSource

Wearablechallenges

ironSource

x

Super Gym

You haven’t been to the gym for over two weeks!

Schedule asession now!

Don’t look foran excuse

Certainty adult diaper

ironSource

Brands need toleverage today's wearableenvironment

ironSource

SURFINGTHE WEB

USINGMOBILE APP

SURFINGMOBILE WEB

BROWSINGSOCIAL MEDIA

RE-ENGAGINGWITH AN APP

CUSTOMIZINGA NEW DEVICE

Engagement MomentsPeople Ads

HELLO :)

ironSource

What doesadvertisingreally mean?

ironSourceironSource

Personalized experiences

ironSource

What toconsider

Scale Involvment

Timing

UserExperience

Context

Dave FitcherFROM ORLANDO, UNITED STATES

TARGETING INSIGHTS

Uses an Android mobile deviec & PCTop app category: GamesHobbies: Sports/Travel

APPS INSTALLED ON DESKOP

APPS INSTALLED ON MOBILE

RECENT LOCATIONS

ORLANDO,USA

LOS ANGELES,USA

LONDON,UK

BARCELONA,SPAIN

ironSource

How topersonalizethe wearable

ironSource

ironSource

x

You’re 250 yd awayfrom Zara.Just turn right onBroadway

Nike+

Wow, a 10 k run!

You must be starving. Re-energize atPureJuice.A free coupon is inyour inbox!

ironSource

Lack ofinteroperability

ironSource

Thank you