Best buzz presentationdeck-imw-dma

Image Recognition - MEPWord-of-Mouth BUZZ

BRICK-TO-CLICKThe New B2C Integrated Marketing Opportunity

#GetBuzzed

#IMW13

92% of consumers trust recommendations from friends.

Mobile Entry Points of BestBuzz (MEP)

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Creative QR Code designs to match any campaign

Image Recognition and Augmented Reality- MEP

Scan Your Brand technology with BestBuzz.

Lead customers to an augmented reality or mobile experience.

Image Recognition - MEP

Scan Seth Godin’s book cover with the BestBuzz app. Connect with social to buzz-in & win a free copy of his book!

Event Marketing: SOLD OUT! Case Study

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BestBuzz Drives PAGE 1 Google SEO Results

Dashboard Management and Analytics

Case Study & Video: NYC Fashion Week

BeautiControl New York Fashion Week

RESULTS

Avg # Friends on Facebook 912

Buzz Scans 46

Social Impressions 41,960

Social Clicks 1,768

Social Action Ratio 1 Scan=38 Clicks

BuzzCodes printed on 100 Bags full of Product Giveaways

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Watch how BC generated Buzz at NYC Fashion Week:

http://bit.ly/NY-QR

Case Study: Cadillac Escalade Launch

Social Good Campaign with BestBuzz

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Timeframe (4 weeks campaign): September - October 2011 Promotion: Bold Drive to Change Lives Reward: $150,000 Media Award for charity that generated the most “buzz” over 4 weeks Buzz Campaign Winner: Taylor’s Gift, Todd and Tara Storch

*BUZZ BONUS: In addition to Taylor’s Gift winning the Cadillac media award, they also increased donor registrations.

When the user scanned the QR code to vote for Taylor’s Gift with BestBuzz, a message telling the user’s friends that it “only takes 60 seconds to become an organ donor” was shared on social media with a link to a mobile-friendly organ donor registration website.

Over 85,000 people registered to become an organ donor through this Buzz campaign in 4 weeks.

Click to edit Master title style

SMART: BestBuzz mobile app supports the 4 major smartphone OS

MULTILINGUAL: Brands can communicate to customers in 32 languages

SOCIAL: Agnostic technology allows customers to connect with multiple

social networks- Facebook, Twitter, Foursquare, LinkedIn, Google+

MOBILE: Easily create and manage dynamic mobile optimized landing

pages: CRM Data, Promotions, Enter to Win, Social Media, Product Info,

Video, Real Time Polling, Customer Reviews, Purchases, and more …

ROI: Word-of-Mouth: 25x higher CTR over Promoted/Sponsored Ads

Management: Single dashboard to easily manage, control, measure and

optimize marketing campaigns and messages in real-time, targeted by:

actions, time, user, location and more.

Integrated Marketing Checklist

#GetBuzzed

Carrie LayneFounder, BestBuzz

[email protected]@carrielayne