Bespoken Designs Monogram Shop Alex Turano
Dec 23, 2015
Bespoken DesignsMonogram Shop
Alex Turano
Location
Oxford, Mississippi
Mission Statement
Our mission is to provide the best customized monogram, embroidery, and screen-printing services in-store on a comprehensive selection of merchandise. We operate our business efficiently to highlight our cooperative role in society by offering our services to a broad spectrum of markets.
Monogram Services
EmbroideryScreen Printing
Monogram Services
Special Event/Occasion (requiring bulk merchandise)-Company (Business) Advertisement with custom logo-Seasonal/Themed Events-Philanthropy-Baby Showers-Wedding-Local Sports Teams-Local School Merchandise-Greek Life (Sorority/Fraternity)-Uniforms
Product SelectionAccessories– Jewelry: Rings; Bracelets;
Necklaces; Earrings– Hats/Caps– Scarves– Key Chains– Umbrellas– Garment Bags– Purses
Product Selection
Apparel– Denim: Jeans; Jackets– Knit: Sweaters; Tees– Cotton T-shirts– Sweatpants– Aprons– Men’s Custom Dress
Shirts (cuff option)
Product Selection
Bed & Bath– Towels (Hand Towels,
Wash Cloths, and Large Towels)
– Towel Holder– Robes– Bar Soap– Waste Basket– Laundry Basket– Shower Mat– Shower Rings
Product Selection
Home Goods– Door Mats– Cups– Napkins– Napkin Rings– Wall Décor– Stationeries– Blankets– Throw Pillows– Candles
Product Selection
Luggage/Bags– Jewelry Pouches– Makeup/Cosmetic Bags– Toiletry Bags– Diaper Bags– Tote Bags (Seasonal
Bags)– Luggage Tags– Backpacks– Small Carry-On Luggage
Target Market
Demographics-Geographic Location: Oxford, Mississippi-Gender: Female-Education: Some College or Bachelors Degree-Profession: Student or White Collar Job-Household Size: Family of 4-VALS: Innovators, Thinkers, Experiencers
Target Market
Marketing & Promotions
Print Media-Newspaper Ads (Including college newspaper)-Catalog Option (to subscribers)-Yellow Pages-Business Cards/Merchandise (pens, notepads, t-shirts etc.)
Marketing & Promotions
Outdoor Media-Promotional Posters/Flyers (to hand out around populated areas and post on public bulletins in schools, churches, and businesses)-On-Premises Signage-Seasonal In-Store Events
Marketing & Promotions
Interactive Media-E-Commerce Website-Facebook-Twitter-Tumblr-Linked In