Bertrand Gstalder CEO 1
Bertrand GstalderCEO
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Investment highlights
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French real estate market is the largest in continental Europe
SeLoger will close another strong year reconfirming its leading position
Success is fueled by high performance on demand- and supply-side
Successful merger with Logic-Immo initiated in 2018…
…increased market penetration thanks to different regional strengths
Strategic initiatives to offer innovative products such as seller leads
Source: OC&C
1) Comprising rent as well as sales transactions
Transaction Value1
France is the largest real estate market in continental Europe
In €bn, 2016 In €m, 2016
Marketing Spend Online Classifieds
In €m, 2016
257
167 799
571
287347
+54%
≈440€m
+54%
≈880€m
Germany France Germany France Germany France
+54%
▪ French real estate market with
high activity (55% more sales
transactions, 6% higher sales
prices than Germany)
▪ Consequently, transaction value
and marketing spend surpass
that of Germany
▪ Yet – online classifieds
spending only slightly higher –
suggesting structural headroom
+40%
+21%
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The real estate market in France is still buoyant and online classifieds are expected to continue to grow
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▪ ~950k transactions in resale in
2017
▪ Low loan rates: 1.52% favorizing
high demand
1) Sales of individual houses and apartments sold by the unit, excluding any
professional premises, whole multi-apartment
buildings and ancillary premises (cellars, parking spaces, fractions of common condo
property, etc.) sold separately.
Source: OC&C, Conseil Général de l’Environnement et du Développement.
Structural tailwind in French real
estate market supports…
LTM cumulated existing home sales transactions
in k, 02/2012 – 08/2018, France1
…growth in all online channels
beyond classifieds
In €m
799
22%
14%
20%
2012
781
17%
27%
21%
CAGR+3%CAGR
+1%
2020F
47%
25%
9%
19%
2016
903
Online
Offline
750
Aug 18
1,000
500Feb 12
Other Offline AdvertisingPrint Advertising
Other Online AdvertisingOnline Classifieds
35% 43%
-8%
+1%
CAGR
(16-20F)
+5%
+6%
Illustrated by key metrics in
resale
Source: SeLoger
1) excl. effects of Poliris business, deconsolidated in 2016.
2) 9M/17 figures excl. Logic-Immo.
Constant roll-out of new products has been valued
by customers
SeLoger will close another strong year reconfirming its leading position
Average monthly ARPA made with professional customers, in €
Historical revenue and EBITDA performance
Revenues and EBITDA in €m1, 2
2011 2012 2013 2014 2015 2016
8091
98106
116128
140
104
159
4353 58 62
71 76 82
6176
+9%
+9%
CAGR
2011-2017
676
594424 456496 549
615
382 406 440 483544
SeLoger excl. verticals
SeLoger incl. verticals
CAGR
+10%
5
2017
632
724
EBITDARevenues
2011 2012 2013 2014 2015 2016 20179M/18
400
800
0
660
762
628
719
9M/17
+5%
+6%
9M/189M/17
Commercial success was fueled by a superb brand recognition…
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Source: Brand awareness study - Ipsos
89%
24%
75%
15% 14%
56%
11%
Source: Brand awareness study – Ipsos ; % brand awareness of users with real estate project
SeLoger and Logic-Immo specialist brands… … with high potential in rural areas
68%
…which contributed to a strong uplift in traffic and leads across all ourverticals
▪ Resale market sustained by rental leads, while sales leads confirm market lowdecrease
▪ High performances on Luxury and New buildings thanks to dynamic demand and performing rebuild of sites and applicationend 2017
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+9%
+19%
+32%
+10%
LeadsTraffic
+2%
+44%
+33%
+13%
Source: internal analytics / end of October
% traffic & leads growth YTD
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Sources: Autobiz
Also on the professional listings side, SeLoger maintained its strongposition
995
1,276
766720
543523
972
private listings
+2%972
Average of monthly listings 9M/18 in k
SuccessfulLogic-Immo integration started
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We started the Logic-Immo integration and are forming the French Real Estate Group
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Shared offices for Paris teams
Full integration of outsourced HR/Finance/Legal
operations by the end of 2018
Add-on offers started mid September to prepare
full mixed offer by mid 2019
Mixed organizations in preparation
Common CRM and ERPs in 2019 to support
organizations
Progressive IT mutualization
The merger helps us to close gaps in previously underserved areas
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# Visits
SeLoger – Traffic SeLoger + Logic-Immo - Traffic
Low
High
The French Real Estate Group is the only 100% specialist
LeBonCoin
& AVAL
SeLoger
& Logic-Immo
PAP Bien’Ici Figaro
Immo
13.5 8.3 3.5 3.0 1.2
▪ 50m cumulated targeted visits
▪ 100% specialist in real estate
▪ Unique high performing galaxy of specializedsites on New buildings, Luxury & Commercial
Players Traffic
Source: Mediametrie millions unique visitors – Sept 2018; internal analysis.
French
Real
Estate
Group
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13
840k
840k
# of resale pro listings /
January 2018 - pre-merger
≈ 150k
≈ 50k
Estimated # of incremental
listings with Aval / Logic-Immo
aquisition
≈ 900k
≈ 1,000k
Sources: Autobiz / internal analysis
The incremental listing potential from Logic-Immo puts us first for professional listings in France
+900 customerswith an add-on
+50k listings on SeLoger orLogic-Immo
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We are commercially tapping the potential through our DUO offer
+▪ Add-on enables agentsto extend their listingspublication to the othersite
▪ Preparing the new„Full Duo“ offerin 2019
Strategic initiatives
Enhancing the pro experience
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“Seller lead” strategic initiative has already demonstrated high performance at SeLoger
≈900
SL Customers
▪ Launched at SeLoger in January 2018,
visibility and lead generation product
▪ Dedicated organization as a
new market
▪ Logic-Immo seller product on pre-sale
to be launched in January 2019
▪ SeLoger will extend to premium qualified
leads and luxury market by 2019
▪ AVIV Group strategic initiative with
synergies among assets: shared price
estimate engine with Immoweb,
based on AI
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SeLoger for pros
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Pro mobile App Property watch Live visit
Strategic initiatives
Enhancing the private user experience
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SeLoger dedicated data organization provides innovative products tosupport growth
Listings recommendation
conversion
4.8% vs 2.8%(standard listings)
10.5% vs 3.5%(alerts)
▪ AI based listings
recommendation engine
▪ More streams to come
- User personalization
- ROI monitoring for
customers
- RE local intelligence
- Search optimization
- Listing qualification
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SeLoger developed new powerful market prices intelligence features
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▪ Price heatmaps and local intelligence
▪ New AI based price estimate
Smart Lifemap Search
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Commute time X 2 addresses Draw my search
Favorites shared board
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/ S e L o g e r / S e L o g e r / S e L o g e r / c o m p a n y / s e l o g e r - c o m