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Bertrand Gstalder CEO...Source: SeLoger 1) excl. effects of Poliris business, deconsolidated in 2016. 2) 9M/17 figures excl. Logic-Immo. Constant roll-out of new products has been

Jul 13, 2020

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Page 1: Bertrand Gstalder CEO...Source: SeLoger 1) excl. effects of Poliris business, deconsolidated in 2016. 2) 9M/17 figures excl. Logic-Immo. Constant roll-out of new products has been

Bertrand GstalderCEO

1

Page 2: Bertrand Gstalder CEO...Source: SeLoger 1) excl. effects of Poliris business, deconsolidated in 2016. 2) 9M/17 figures excl. Logic-Immo. Constant roll-out of new products has been

Investment highlights

2

French real estate market is the largest in continental Europe

SeLoger will close another strong year reconfirming its leading position

Success is fueled by high performance on demand- and supply-side

Successful merger with Logic-Immo initiated in 2018…

…increased market penetration thanks to different regional strengths

Strategic initiatives to offer innovative products such as seller leads

Page 3: Bertrand Gstalder CEO...Source: SeLoger 1) excl. effects of Poliris business, deconsolidated in 2016. 2) 9M/17 figures excl. Logic-Immo. Constant roll-out of new products has been

Source: OC&C

1) Comprising rent as well as sales transactions

Transaction Value1

France is the largest real estate market in continental Europe

In €bn, 2016 In €m, 2016

Marketing Spend Online Classifieds

In €m, 2016

257

167 799

571

287347

+54%

≈440€m

+54%

≈880€m

Germany France Germany France Germany France

+54%

▪ French real estate market with

high activity (55% more sales

transactions, 6% higher sales

prices than Germany)

▪ Consequently, transaction value

and marketing spend surpass

that of Germany

▪ Yet – online classifieds

spending only slightly higher –

suggesting structural headroom

+40%

+21%

3

Page 4: Bertrand Gstalder CEO...Source: SeLoger 1) excl. effects of Poliris business, deconsolidated in 2016. 2) 9M/17 figures excl. Logic-Immo. Constant roll-out of new products has been

The real estate market in France is still buoyant and online classifieds are expected to continue to grow

4

▪ ~950k transactions in resale in

2017

▪ Low loan rates: 1.52% favorizing

high demand

1) Sales of individual houses and apartments sold by the unit, excluding any

professional premises, whole multi-apartment

buildings and ancillary premises (cellars, parking spaces, fractions of common condo

property, etc.) sold separately.

Source: OC&C, Conseil Général de l’Environnement et du Développement.

Structural tailwind in French real

estate market supports…

LTM cumulated existing home sales transactions

in k, 02/2012 – 08/2018, France1

…growth in all online channels

beyond classifieds

In €m

799

22%

14%

20%

2012

781

17%

27%

21%

CAGR+3%CAGR

+1%

2020F

47%

25%

9%

19%

2016

903

Online

Offline

750

Aug 18

1,000

500Feb 12

Other Offline AdvertisingPrint Advertising

Other Online AdvertisingOnline Classifieds

35% 43%

-8%

+1%

CAGR

(16-20F)

+5%

+6%

Illustrated by key metrics in

resale

Page 5: Bertrand Gstalder CEO...Source: SeLoger 1) excl. effects of Poliris business, deconsolidated in 2016. 2) 9M/17 figures excl. Logic-Immo. Constant roll-out of new products has been

Source: SeLoger

1) excl. effects of Poliris business, deconsolidated in 2016.

2) 9M/17 figures excl. Logic-Immo.

Constant roll-out of new products has been valued

by customers

SeLoger will close another strong year reconfirming its leading position

Average monthly ARPA made with professional customers, in €

Historical revenue and EBITDA performance

Revenues and EBITDA in €m1, 2

2011 2012 2013 2014 2015 2016

8091

98106

116128

140

104

159

4353 58 62

71 76 82

6176

+9%

+9%

CAGR

2011-2017

676

594424 456496 549

615

382 406 440 483544

SeLoger excl. verticals

SeLoger incl. verticals

CAGR

+10%

5

2017

632

724

EBITDARevenues

2011 2012 2013 2014 2015 2016 20179M/18

400

800

0

660

762

628

719

9M/17

+5%

+6%

9M/189M/17

Page 6: Bertrand Gstalder CEO...Source: SeLoger 1) excl. effects of Poliris business, deconsolidated in 2016. 2) 9M/17 figures excl. Logic-Immo. Constant roll-out of new products has been

Commercial success was fueled by a superb brand recognition…

6

Source: Brand awareness study - Ipsos

89%

24%

75%

15% 14%

56%

11%

Source: Brand awareness study – Ipsos ; % brand awareness of users with real estate project

SeLoger and Logic-Immo specialist brands… … with high potential in rural areas

68%

Page 7: Bertrand Gstalder CEO...Source: SeLoger 1) excl. effects of Poliris business, deconsolidated in 2016. 2) 9M/17 figures excl. Logic-Immo. Constant roll-out of new products has been

…which contributed to a strong uplift in traffic and leads across all ourverticals

▪ Resale market sustained by rental leads, while sales leads confirm market lowdecrease

▪ High performances on Luxury and New buildings thanks to dynamic demand and performing rebuild of sites and applicationend 2017

7

+9%

+19%

+32%

+10%

LeadsTraffic

+2%

+44%

+33%

+13%

Source: internal analytics / end of October

% traffic & leads growth YTD

Page 8: Bertrand Gstalder CEO...Source: SeLoger 1) excl. effects of Poliris business, deconsolidated in 2016. 2) 9M/17 figures excl. Logic-Immo. Constant roll-out of new products has been

8

Sources: Autobiz

Also on the professional listings side, SeLoger maintained its strongposition

995

1,276

766720

543523

972

private listings

+2%972

Average of monthly listings 9M/18 in k

Page 9: Bertrand Gstalder CEO...Source: SeLoger 1) excl. effects of Poliris business, deconsolidated in 2016. 2) 9M/17 figures excl. Logic-Immo. Constant roll-out of new products has been

SuccessfulLogic-Immo integration started

9

Page 10: Bertrand Gstalder CEO...Source: SeLoger 1) excl. effects of Poliris business, deconsolidated in 2016. 2) 9M/17 figures excl. Logic-Immo. Constant roll-out of new products has been

We started the Logic-Immo integration and are forming the French Real Estate Group

10

Shared offices for Paris teams

Full integration of outsourced HR/Finance/Legal

operations by the end of 2018

Add-on offers started mid September to prepare

full mixed offer by mid 2019

Mixed organizations in preparation

Common CRM and ERPs in 2019 to support

organizations

Progressive IT mutualization

Page 11: Bertrand Gstalder CEO...Source: SeLoger 1) excl. effects of Poliris business, deconsolidated in 2016. 2) 9M/17 figures excl. Logic-Immo. Constant roll-out of new products has been

The merger helps us to close gaps in previously underserved areas

11

# Visits

SeLoger – Traffic SeLoger + Logic-Immo - Traffic

Low

High

Page 12: Bertrand Gstalder CEO...Source: SeLoger 1) excl. effects of Poliris business, deconsolidated in 2016. 2) 9M/17 figures excl. Logic-Immo. Constant roll-out of new products has been

The French Real Estate Group is the only 100% specialist

LeBonCoin

& AVAL

SeLoger

& Logic-Immo

PAP Bien’Ici Figaro

Immo

13.5 8.3 3.5 3.0 1.2

▪ 50m cumulated targeted visits

▪ 100% specialist in real estate

▪ Unique high performing galaxy of specializedsites on New buildings, Luxury & Commercial

Players Traffic

Source: Mediametrie millions unique visitors – Sept 2018; internal analysis.

French

Real

Estate

Group

12

Page 13: Bertrand Gstalder CEO...Source: SeLoger 1) excl. effects of Poliris business, deconsolidated in 2016. 2) 9M/17 figures excl. Logic-Immo. Constant roll-out of new products has been

13

840k

840k

# of resale pro listings /

January 2018 - pre-merger

≈ 150k

≈ 50k

Estimated # of incremental

listings with Aval / Logic-Immo

aquisition

≈ 900k

≈ 1,000k

Sources: Autobiz / internal analysis

The incremental listing potential from Logic-Immo puts us first for professional listings in France

Page 14: Bertrand Gstalder CEO...Source: SeLoger 1) excl. effects of Poliris business, deconsolidated in 2016. 2) 9M/17 figures excl. Logic-Immo. Constant roll-out of new products has been

+900 customerswith an add-on

+50k listings on SeLoger orLogic-Immo

14

We are commercially tapping the potential through our DUO offer

+▪ Add-on enables agentsto extend their listingspublication to the othersite

▪ Preparing the new„Full Duo“ offerin 2019

Page 15: Bertrand Gstalder CEO...Source: SeLoger 1) excl. effects of Poliris business, deconsolidated in 2016. 2) 9M/17 figures excl. Logic-Immo. Constant roll-out of new products has been

Strategic initiatives

Enhancing the pro experience

15

Page 16: Bertrand Gstalder CEO...Source: SeLoger 1) excl. effects of Poliris business, deconsolidated in 2016. 2) 9M/17 figures excl. Logic-Immo. Constant roll-out of new products has been

“Seller lead” strategic initiative has already demonstrated high performance at SeLoger

≈900

SL Customers

▪ Launched at SeLoger in January 2018,

visibility and lead generation product

▪ Dedicated organization as a

new market

▪ Logic-Immo seller product on pre-sale

to be launched in January 2019

▪ SeLoger will extend to premium qualified

leads and luxury market by 2019

▪ AVIV Group strategic initiative with

synergies among assets: shared price

estimate engine with Immoweb,

based on AI

16

Page 17: Bertrand Gstalder CEO...Source: SeLoger 1) excl. effects of Poliris business, deconsolidated in 2016. 2) 9M/17 figures excl. Logic-Immo. Constant roll-out of new products has been

SeLoger for pros

17

Pro mobile App Property watch Live visit

Page 18: Bertrand Gstalder CEO...Source: SeLoger 1) excl. effects of Poliris business, deconsolidated in 2016. 2) 9M/17 figures excl. Logic-Immo. Constant roll-out of new products has been

Strategic initiatives

Enhancing the private user experience

18

Page 19: Bertrand Gstalder CEO...Source: SeLoger 1) excl. effects of Poliris business, deconsolidated in 2016. 2) 9M/17 figures excl. Logic-Immo. Constant roll-out of new products has been

SeLoger dedicated data organization provides innovative products tosupport growth

Listings recommendation

conversion

4.8% vs 2.8%(standard listings)

10.5% vs 3.5%(alerts)

▪ AI based listings

recommendation engine

▪ More streams to come

- User personalization

- ROI monitoring for

customers

- RE local intelligence

- Search optimization

- Listing qualification

19

Page 20: Bertrand Gstalder CEO...Source: SeLoger 1) excl. effects of Poliris business, deconsolidated in 2016. 2) 9M/17 figures excl. Logic-Immo. Constant roll-out of new products has been

SeLoger developed new powerful market prices intelligence features

20

▪ Price heatmaps and local intelligence

▪ New AI based price estimate

Page 21: Bertrand Gstalder CEO...Source: SeLoger 1) excl. effects of Poliris business, deconsolidated in 2016. 2) 9M/17 figures excl. Logic-Immo. Constant roll-out of new products has been

Smart Lifemap Search

21

Commute time X 2 addresses Draw my search

Page 22: Bertrand Gstalder CEO...Source: SeLoger 1) excl. effects of Poliris business, deconsolidated in 2016. 2) 9M/17 figures excl. Logic-Immo. Constant roll-out of new products has been

Favorites shared board

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Page 23: Bertrand Gstalder CEO...Source: SeLoger 1) excl. effects of Poliris business, deconsolidated in 2016. 2) 9M/17 figures excl. Logic-Immo. Constant roll-out of new products has been

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