Bert Ceuppens Jean-Dominique Quinet Yves Monsel

Bert Ceuppens Jean-Dominique Quinet Yves Monsel

Bert, PixelixirMBA: Louvain School of Management Multilingual French, Dutch, English and Spanish Pixelixir Already 15 years CEO of PIXELIXIR

(Gold sponsor of Engage and initiator of BLUG former Engage) Co-founder of PIXELIXIR Belgium, PIXELIXIR Luxemburg and PIXELIXIR France.

Founder of WeeBook CompanyLinks: Traveling, Kite, Windsurf and running and also

enjoying life

Yves, Amangi & WeeBook CompanyMaster in Psychology (specialized in neuro-linguistic and psychology of language) Counselor of the Minister of employment and training CEO linkline (ISP), managed FreeGates project (First investment round of 1 million euros). Sold Linkline to Tiscali group with a 22.5 mios euros valuation. CEO of Tiscali Belgium. M&A World on Line Belgium, Wanadou Belgium, InfoBel. Director and chief R&D of AIM Associés - HRM and Training specialist Founder of WeeBook Company

A game changer in publishing content

• The Digital Publishing Market • Content – Layout Separation • The Promise & Solutions • The WeeBook approach • The Semio-Pragmatic Interface • An Advising Partner • A Layout Engine • WeeBook Format and Functionalities

Agenda

Int. & ExtCommunication

MarCom

Sales

After-Sales

HRM

Training & Development

Investors

Shareholders

The Digital Publishing Market

Question 1

How long would it take a copywriter or a content creator to layout a document?

Question 2

Is it a problem?

Question 3

Why is it like that?

Content – Layout separation

An old question And long quest...

Content – Layout separation

The promise • Faster • Simpler • Better

The promise • Faster • Simpler • Better

Content – Layout separation

For a digital publication you can find solutions ranging from

Word Processor

XML User Friendly

EditorCMS

And some other exotic solutions

The WeeBook approach

Successful C-L separation to keep the promise:

• Faster • Simpler • Better • Automation

CMSContent

Layout

Plea for a 3D model

Publication

The 2D model

CMSContent

Layout

Plea for a 3D model

Publication

Publication Logic

CMS

Layout

Plea for a 3D model

Publication

Publication Logic

Content

Publication Logic

Taking care of • What we are talking about • To Who... • How... • Why...

Publication Logic

Taking care of the reader • It is present all along the Document • It supports the Document Strategy • We can visualise it like a tree

Publication Logic

A text is “a system of nodes or junctures, from which we discern the point at which the co-operation of the model reader is expected and stimulated.”

Umberto Eco

Lectore in Fabula

seth s. ellis

Publication Logic

The right representation

Publication Logic

The right representation

Publication Logic

Benefits of a 3D Publication Model • A better separation Content / Layout • A real simplification of the content

edition interface • An advising partner • Layout engine

Publication Logic

Benefits of a 3D Publication Model • A better separation Content / Layout • A real simplification of the content

edition interface • An advising partner • Layout engine

How is it possible?

WeeBook proposes a Semio-Pragmatic Interface

Semio-Pragmatic

What is this?

Visited 23/03/2015 https://www.hotdesign.com/seybold/everything.html

Benefits of a 3D Publication Model • A better separation Content / Layout • A real simplification of the content

edition interface • An advising partner • Layout engine

Il y a un problème à chaque fois qu’il y a un écart entre ce qui se passe réellement et ce qu’un individu ou un groupe voudraient qu’ilse passe

Les quatre éléments composant un problème(Cliquez n’importe où sur l’image pour parcourir les différents commentaires)

Une fois la solution trouvée, il faut :

• Communiquer et souvent négocier• Réaliser et parfois défendre• Toujours évaluer

Il ne suffit donc pas de décrire une situation difficile pour définir un problème !

La définition d’un problème comporte une certaine part de subjectivité. Elle doit toujours être encouragée d’un point de vue donné. Une même situation concrète peut être un problème pour les uns et ne pas l’être pour les autres, ou être un problème tout à fait différent. Mieux encore, la solution d’une des parties peut aussi devenir le problème d’une autre.C’est une réalité qu’il convient de prendre en compte.

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BEFORE

AFTER

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Benefits of a 3D Publication Model • A better separation Content / Layout • A real simplification of the content

edition interface • An advising partner • Layout engine

Cultural Change and Technology

The letting go

CMS

Layout

Plea for a 3D model

Publication

Publication Logic

Content

CMS

Layout

Plea for a 3D model

Publication

Publication LogicAutomation

Content

Cultural Change and Technology

Back end DOMINO Front end Web App

www.weebook.eu/samples

Rapid publication Easy integration of existing resources Highly contextualised information Easy links with social media Interactive applications