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COMPANY HISTORY
Bernardo Bellini was established in 1984 everything start with a single store.
After that we started to import glassware and giftware products, to increase our market share. In 2000 we decided to open up new stores in different cities in Turkey. When we reached 2004 we opened our first Bernardo Bellini concept store where clients may find dinner sets, tableware products and wide range of kitchenware products.
WHAT WE DO?We are a retailer company that has 105 stores within Turkey and we want to increase that number up to 150 in 5 years.
Our business model is based on the wedding shopping list, daily table tops and kitchenware products.
OUR VALUES We would like to provide high quality services and products to our customers.
In order to do this we focus on customer satisfaction because we intend to create long term relationships with our customers and clients. Besides that we want to customize our product range and to promote most up dated products and designs to table top and kitchens.
TARGET CUSTOMER FOR BERNARDO BELLINI
Our target customer is a woman, who has the taste for her home. She prides herself on her home, especially when she is noticed by others. Ideally, she becomes a cheerleader. This women looks for 'special things’ for herself or as a gift for a woman who close to her. She wants something different from what everyone else has.
She loves ‘shopping' and sharing this experience with others. She seeks out unique or original things that show her uniqueness,
Live or work in the cityMostly professional18 to 50 years old Earn US$ 15.000 annually and upBelieve in paying a premium for quality products
SCOPE OF WORK
We want to give franchises out of Turkey and share all the experience that we earned, including product range, store concept, visual merchandising and sales strategies as well.
WHAT ISOUR INTENTION?
We intent to expand our market especially through countries that have similar culture and tradition of tableware and kitchenware.
Bernardo Bellini provides 5 year spare part guarantee for the ongoing dinner sets.
OUR DESIGNS AND PATTERNSARE DEFINITELY EXCLUSIVE!
Each porcelain and bone china sets are designed exclusively for Bernardo Bellini. Each season we renovate our product range. Our customers believe that Bernardo Bellini always ensure the trendiest collections … In addition , we study on theme-collections related to a specific age, or on special projects. “Istanbul Collection” , or “Ottoman Collection” are among examples of such theme-collections.
REQUIRMENTS OF BERNARDO BELLINI
The buyer who wants to be a distributor has to provide a certain business plan for next 5 years
The store location has to be on a main street or in a well known shopping center.
The store catchment area is supposed to be at least 300.000 inhabitants.
Average Bernardo Bellini store has at least 100-120 sqm retail space plus 15% storage room.
Exclusive Bernardo Bellini interior design is required.
SUPPORT OF BERNARDO BELLINI
Bernardo Bellini is not required royalty or entrance fee.
Product training.
Staff training.
Visual merchandising assistance.
Architectural assistance.
SUPPORT OF BERNARDO BELLINI Bernardo Bellini provides 5 year
spare part guarantee for the ongoing dinner sets.
If the entrepreneur provides a media plan which must be approved by Bernardo Bellini, Bernardo Bellini may join in advertisement expenses according to purchasing value.
THANK YOU FOR YOUR ATTENTION…
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