Berlin Store Update

Berlin vm follow up

Brand Presentation Brussels

07.12.2012

BERLINtaILoR & VM updatEButtenheim, Tailor shop update and M&C Flagship improvements

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Berlin vm follow up

Brand Presentation Brussels

07.12.2012

Berlin flagship: IMpRoVEd taILoR SHop We have updated the existing Tailor shop installation with more relevant props and added a new shelving around the sewing machine to give a cleaner and more organised look from the street into the shop.

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Berlin vm follow up

Brand Presentation Brussels

07.12.2012

Berlin flagship: taILoR SHop upGRadEThe inside of the TAILOR environment is more organised and has more visual impact to the consumer. The iron unit has been placed into the stockroom right next to the sewing machine.

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Berlin vm follow up

Brand Presentation Brussels

07.12.2012

Berlin flagship: taILoR SHop upGRadEDenim rolls and hanging bars with “work in progress” styles on the backwall plus yarn rolls on the counter provide a more inviting look and feel to consumers.

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Berlin vm follow up

Brand Presentation Brussels

07.12.2012

taILoR SHop upGRadEAdditional graphics and signage is now organised into the shelving unit and around the counter and gives a clean visual look to the street. The area comes across busy but organised and visual displayed.

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Berlin vm follow up

Brand Presentation Brussels

07.12.2012

Berlin flagship: taILoR SHop upGRadEExtra yarn rolls result into improved visual impact and more atmosphere in the TAILOR corner.An extra communication on the counter will be added to communicate service and prices to consumers. Extra services and products should be developed to enhance the area.

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Berlin vm follow up

Brand Presentation Brussels

07.12.2012

ButtENHEIM: red tab VM capsuleRED TAB is now logical placed in front and centre of the second area in the store. A very contempory “best of red tab” capsule showing Trucker Jackets, best of Levi’s dark blue winter jackets plus a complete fit guide make this a strong red tab statement that can live in an icon store.

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Berlin vm follow up

Brand Presentation Brussels

07.12.2012

ButtENHEIM: integration of red tabRed Tab key styles such winter Jackets integrate flawless with other Levi’s classics and Standards such as Sweatshirts and Trucker Jackets.

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Berlin vm follow up

Brand Presentation Brussels

07.12.2012

ButtENHEIM: integration of red tabThe RED TAB fit guide explains available fits in Buttenheim.Future buying will need to select and edit the red tab collection to make it relevant for Buttenheim store

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Berlin vm follow up

Brand Presentation Brussels

07.12.2012

ButtENHEIM: integration of red tabThe STANDARDS and a light shirtwall with denim has been integrated into the centre fixture to increase the amnount of red tab products in the store

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Berlin vm follow up

Brand Presentation Brussels

07.12.2012

ButtENHEIM: LVCAll LVC products have been organsied around the backwalls with clearer VM and signage. The centre space has been filled with a strong bust presentation to give outfit ideas to the consumer

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Berlin vm follow up

Brand Presentation Brussels

07.12.2012

BERLIN FLaGSHIp: MadE & CRaFtEdThe M&C presentation has been re-worked to capture the colourful statement of the season on mannequins, busts and on the backwall

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Berlin vm follow up

Brand Presentation Brussels

07.12.2012

BERLIN FLaGSHIp: MadE & CRaFtEdAdditional branding elements have been added to the table and to the backwalls.Strong mannequin styling has also be added to the area to create a clear and focused M&C statement in the overall second floor of the store

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Berlin vm follow up

Brand Presentation Brussels

07.12.2012

BERLIN FLaGSHIp: MadE & CRaFtEdThe bright colors have been given more attention on the table and into the backwall to give more visual impact to the area.Next step: add imagery into the backwall structure to replace the current b/w photography

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