Bluegrass Trails & Greenways Summit, 2016 August 19, 2016 Lancaster Grand Theatre, 117 Lancaster Ave. Lancaster KY 40444 Berea and Madison County Trails Berea and Madison County Trails Berea and Madison County Trails Berea and Madison County Trails Initiative Initiative Initiative Initiative Peter H. Hackbert, Berea College Peter H. Hackbert, Berea College Peter H. Hackbert, Berea College Peter H. Hackbert, Berea College
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Berea and Madison County Trails Berea and Madison County Trails Berea and Madison County Trails Berea and Madison County Trails InitiativeInitiativeInitiativeInitiative
Peter H. Hackbert, Berea College Peter H. Hackbert, Berea College Peter H. Hackbert, Berea College Peter H. Hackbert, Berea College
Fall 2012 EPG was asked to serve as a group to trial-run the proposed Livingston KY bike trails
Appalachian Community Appalachian Community Appalachian Community Appalachian Community Economic Development Economic Development Economic Development Economic Development ModelModelModelModel
Traditional ED Strategy / Tool
Alternative ED Strategy / Tool
CD Capacity Building Strategy / Tool
Economic
Development
Approaches
Economic
Outcomes
Other
Outcomes
Direct, Short-term
Indirect, Long-term
• Industrial development
• Business retention / expansion
• Workforce development
• Tourism
• Entrepreneurship
• Downtown development
• Arts / Creative economy
• Cluster-based development
• Residential development
• Transportation
• Broadband / Internet / Social Media
• ED finance
• Philanthropy
• Strategic planning
• Leadership development
• Organizational development
1. Recruit firms from the
outside
2. Strengthen/expand
existing firms
3. Promote development of
new firms
• jobs
• firms
• prosperity
• wealth
• social
• environmental
• civic
Appalachian Appalachian Appalachian Appalachian Community Economic Development Community Economic Development Community Economic Development Community Economic Development ModelModelModelModel
Traditional ED Strategy / Tool
Alternative ED Strategy / Tool
CD Capacity Building Strategy / Tool
Economic
Development
Approaches
Economic
Outcomes
Other
Outcomes
Direct, Short-term
Indirect, Long-term
• Industrial development
• Business retention / expansion
• Workforce development
• Tourism
• Entrepreneurship
• Downtown development
• Arts / Creative economy
• Cluster-based development
• Residential development
• Transportation
• Broadband / Internet / Social Media
• ED finance
• Philanthropy
• Strategic planning
• Leadership development
• Organizational development
1. Recruit firms from the
outside
2. Strengthen/expand
existing firms
3. Promote development of
new firms
• jobs
• firms
• prosperity
• wealth
• social
• environmental
• civic
THE CHALLENGE: DESIGN AN EXPERIENCE THAT COULD ADD TO THE COMMUNITY ECONOMIC DEVELOPMENT OPPORTUNITIES
Hidden are “old Appalachian problems” persistent over the last 100 years - an inadequate tax base, a low-wage economy, environmental abuse, civic fraud, political corruption, absentee landownership, and corporate irresponsibility. These weaken the region and limit resident lives. The loss of traditional values and culture, moreover, threatened to destroy those things that had made the region distinct.
Where we do our
work for 8 years
Berea Kentucky
New emerging Adventure Tourism industry in Central Appalachia.
problems persistent over the last 100 years - an inadequate tax base, a low-wage economy, environmental abuse, civic fraud, political corruption, absentee landownership, and corporate irresponsibility.
Central Appalachia
Small Rural Town ProgramRural Populations
1,602
357
175
1,764
747
1,081
Western North Carolina ResultsWestern North Carolina Results
Facades RedoneBuildings RenovationsNet Increase in BusinessesVolunteers Hours$ Raised LocallyPrivate / Public Investment
Entrepreneurship for the Public Good. Cohort12. Elizabeth Heller. “Personal Observations. Berea, KY. 1 July, 2015.8/19/2016 Summer 2015 Elizabeth Heller
Team Photo; Buckhorn Lake State Resort. June 25, 2015
Mapping Cultural Assets at Buckhorn Lake State Resort
Solving problems for other people creates opportunities for you
Entrepreneurship is taught outside the building
We count the number of customer discovery interviews
We capture insights from customer discovery interviews
Small Business Using Social Media in North Carolina
The Blue Ridge Soap Shed
Mapping Hospitality Assets in Lee County
problems persistent over the last 100 years - an inadequate tax base, a low-wage economy, environmental abuse, civic fraud, political corruption, absentee landownership, and corporate irresponsibility.
Central Appalachia 1
2
3
4
5
6
Some Central Appalachia outdoor trails have become significant tourism destinations.
Canoeing and kayaking
Andrea Dowlen, Insights & Interpretations, July 1, 2015
EPG students experience rock climbing at Torrent Falls in Wolfe County, KY
Zip-lining, hiking, and rock climbing
TransAmerican Bike Trail South
TransAmerica Trail, through Berea and Eastern Kentucky
TransAmerican Cyclists intercepted at BC&T
Dr. Hackbert Conversing with Transamerica Cyclist Matt Krajewski.
Hindman Kentucky Cultural Assets
7/2/2015 My EPG experience Adriana Williams
August 19, 2016 EPG Cohort 12 Final Portfolio by Minashsha Zareel Lamisa 37
EPG Cohort 12 Members with TransAmerican Trail Bikers “The Renegades”, from US, and Sebastien and Wouter, from Belgium. 3 June 2015.
Selfie with the European TransAmerican Cyclists .
73 Traveler and Adventure Tourist Personas
on How to spend 36 hours in the region
TOvernight Bikers $150.93 per day
Day Bikers $43.81 per day
Overnight Hikers $148.89 per day
Day Hikers $60.26 per day
Women “only” tours spend $421 per day
Retired or mixed cycling clubs spend $325 per day
Abingdon, VA
Example: Customer Discovery
EPG students as adventure tourists on the Virginia Creeper Trail
Abingdon/Damascus Case Study
City Revenues 1978:
$90,350
City Revenues 2016:
$1,177,600
⅓ reGred
3 hours
56%
$337 per day
$735 per trip
Abingdon is similar to Berea
Entrepreneurship for the Public Good Program. Cohort 12. Trailblazers “Personal Observations.” ,Abingdon, VA. Jun 2015.
Most Significant Event
Most Significant Event: Meeting with Virginia Creeper Trail Bike Shuttle & Rental Owner
Most Significant EventMost Significant EventMost Significant EventMost Significant Event
Entrepreneurship for the Public Good Program. Cohort 12. Guinevere Beirne “Personal Observations.” Damascus, Va. May 2015.
Most Significant Event: Meeting with Damascus Small Business Owners
OpportunityOpportunityOpportunityOpportunityMost Significant Event: Meeting with Small
Business Owners
How did we test these assumptions?Most Significant Event: Meeting with Kentucky Trail
Town Small Business Owners
Judge Executive Sizemore of Leslie County signs Buckhorns Trail Town Application Letter
Tawny Hogg and John Epperson lead Perry County’s Trail Town Task Force
Mayor Pat Wooten of Buckhorn signs Trail Town letter
EPG students meeting with Owsley County Executive Judge
Whitesburg, Letcher County
EPG students listen to Shad Baker, UK Extension Agent in Letcher County, a catalyst of the Whitesburg Trail Town
EPG students listen to Shad Baker, UK Extension
Agent in Letcher County, a catalyst of the
Whitesburg Trail Town
Students must develop a compelling case
Summary of Observation Labs of Berea / Madison County
Small Businesses
Old Alvarado Station
Tater Knob Pottery
Gilliam Gallery & Studio
Kelly Mehler’s School of Woodworking
Warren May
Kentucky Artisan Center
TransAmerica Bike Trail
TransAmerica Bike Trail
Bluegrass Bike Trail
Boone Trace
Trail
Boone Trace Markers – Berea to Richmond
Appalachian Knowledge
EPG meets with the Executive Judge Kent Clark – May 16, 2015
Pitching the Merchants to Raise their hands
Entrepreneurship for the Public Good. Cohort12. Elizabeth Heller. “Personal Observations. Berea, KY. 1 July, 2015.8/19/2016 Summer 2015 Elizabeth Heller
Pictured in the photo (From Left to right) At the table. Dr. Louisa Summers (EKU), Paul Wright (MACED), Joan Beck, V. Kathy Hamblin, (Madison County Berea Branch
Services Supervisor), Adam Walker (owner of BC&T), Lou Deluca (Rotary Club) In the back row:
Far left (Clara Ruplinger,(EPG student), Ishwar Agarwal (EPG student), Harry M. Tsiagbe (EPG Student), Glen Dandeneau (Berea College Forest Service), Peter Hackbert (Director of the EPG Program), John Payne (Madison County Berea Branch Youth Services Assistant),
City of Berea Trail Town Committee Merchants’ Committee: “raising hands to volunteer
to serve” on the Merchant’s, Volunteer and Signage Committees, May 21, 2015
Trial Run September 15, 2015
Trail Town Certification December 11, 2015
4 Worksheet A - Usage of Trail by Month and User WorksheetESTIMATED # of YEARLY USERS
TRAIL SYSTEMS JAN FEB MAR APR MAY JUN JUL AUG SEPT OCT NOV DEC
Entrepreneurship for the Public Good. Cohort12. Elizabeth Heller. “Personal Observations. Berea, KY. 1 July, 2015.8/19/2016 Summer 2015 Elizabeth Heller
East Pinnacles Destination
West Pinnacles Destination
Devils Kitchen Destination
Every Berea / Madison County trail has cultural asset descriptions
trail
Every Berea / Madison County trail has cultural asset descriptions
Road Route to Anglin Falls
Entrepreneurship for the Public Good. Cohort12. Elizabeth Heller. “Personal Observations. Berea, KY. 1 July, 2015.8/19/2016 Summer 2015 Elizabeth Heller
Anglin Falls Destination
Anglin Falls Destination
We could reframing recreational tourism as an enabler of a healthy place-making outcome not just an economic tool for economic development
Reframing the local trail corridors
at healthy place-making tool
Small businesses underwrite youth entry in the USAT Splash and Dash
We plan to contribute to the cross Kentucky Master
Trail Plan
City of Berea Trail Town 2016-17 Timeline
Trail Town
Certification
Trail Town
Committee
Formation
State Trail
Town
Application
Trail Town
Program
Feasibility
Revised Berea
Championship
Race Series
New Berea Endurance Event
Series
June ’14 Feb ‘15 Dec ‘15 June ‘16 Nov ‘16 Jan ’17 June ‘17
Findings:10 Findings:10 Findings:10 Findings:10 Factors that contribute to successFactors that contribute to successFactors that contribute to successFactors that contribute to success
9. A systematic professional marketing approach with specialized skills
10. Private enterprise is pivotal in co-creating the
visitor experience
We ( ) and the City of Berea Trail Town Committee We ( ) and the City of Berea Trail Town Committee We ( ) and the City of Berea Trail Town Committee We ( ) and the City of Berea Trail Town Committee believe that aligning cultural assets and natural believe that aligning cultural assets and natural believe that aligning cultural assets and natural believe that aligning cultural assets and natural resources can increase:resources can increase:resources can increase:resources can increase:
1. The health and wellness of ALL Berea residents
2. The preservation and expand the cultural assets that make Berea a “special place to live?”
3. Attracting out-of-towners to enjoy our heritage, cultural assets and trail system provide both social value and economic development.