BENTLEYSYSTEMSINCORPORATED - · PDF fileBENTLEYSYSTEMSINCORPORATED ... ©2005BentleySystems,Incorporated.Bentley,the"B"logo,BentleyInstitute,BentleySELECT,PowerCivil

1November 2007Note: Content subject to change

WWW.BENTLEY.COM

BENTLEY SYSTEMS INCORPORATEDC O R P O R A T E B R A N D I N G S T A N D A R D S

2

TABLE OF CONTENTS

NAMES ....................................................................................................................................... 3

COPYRIGHT AND BOILERPLATE ........................................................................................... 4

FONTS, COLORS AND GRAPHICAL ELEMENTS ................................................................ 5

USE OF LOGOS AND SPECIAL MARKS ............................................................................... 8

BENTLEY LOGO ............................................................................................................. 8

VERTICAL MARKS WITH BENTLEY LOGO ................................................................ 9

VERTICAL MARKS WITHOUT BENTLEY LOGO ........................................................ 10

PROGRAM LOGOS ........................................................................................................ 11

BENTLEY INSTITUTE LOGO ................................................................................... 12

BENTLEY INSTITUTE PRESS LOGO ...................................................................... 13

BENTLEY PARTNER PROGRAM LOGOS .............................................................. 14

PRODUCT LOGOS .......................................................................................................... 15

MICROSTATION V8 ................................................................................................. 16

MICROSTATION V8 XM EDITION .......................................................................... 17

PROJECTWISE V8 XM EDITION ............................................................................ 18

STATIONARY ............................................................................................................................. 19

CORPORATE POWERPOINT ................................................................................................... 22

BE ............................................................................................................................................... 23

BENTLEY CORPORATE IDENTITY STANDARDS

November 2007Note: Content subject to change

This document is subject to change. Updated files will be posted to the Marketing Team Sharepoint site: http://marketing-team.If you have any questions regarding the content of this standards guide please contact Jim O’Brien in the CreativeServices Department.



NAMES

BENTLEY SYSTEMS, INCORPORATEDthe official name is Bentley Systems, Incorporated. Should be referredto as Bentley Systems, Incorporated, Incorporated or Bentley. DO NOTuse Bentley, Inc., Bentley Sytems, Bentley Systems, Inc. or BSI.

BENTLEY INSTITUTEthe official name is bentley institute. DO NOT use BI or Institute.

BE USER GROUPThe official name is BE User Group.

MICROSTATION V8 XM EDITIONThe official name is MicroStation V8 XM Edition. DO NOT useMicroStation XM, V8, XM Edition. Note: the capitalization ofMicroStation must include uppercase “M” and “S”

PROJECTWISE V8 XM EDITIONThe official name is ProjectWise V8 XM Edition. DO NOT useProjectWise XM, V8, XM Edition. Note: the capitalization of ProjectWisemust include uppercase “P” and “W”


COPYRIGHT/FOOTER SPECS

Legal is justified and roughly 5 - 7 pt. Universe 57 Condensed.

© 2005 Bentley Systems, Incorporated. Bentley, the "B" logo, Bentley Institute, Bentley SELECT, PowerCivil, and You Deserve Better are either registered or unregistered trademarks orservice marks of Bentley Systems, Incorporated or one of its direct or indirect wholly owned subsidiaries. Other brands and product names are trademarks of their respective owners.

“x” equals height of smaller uppercase letters

If legal wraps to 3 lines, baseline the copy with the rule in the Bentley logo.

If only 1 line of legal, baseline the copy with the rule in the Bentley logo.

x

©2005BentleySystems, Incorporated.Bentley, the "B" logo,Bentley Institute,BentleySELECT,PowerCivil, andYouDeserveBetter areeither registeredor unregistered trademarksor servicemarksofBentleySystems, Incorporatedor one of its direct or indirect wholly owned subsidiaries. Other brands and product names are trademarks of their respective owners.

x

© 2005 Bentley Systems, Incorporated. Bentley, the "B" logo, Bentley Institute, Bentley SELECT, PowerCivil, and You Deserve Better are either registered or unregistered trademarks orservice marks of Bentley Systems, Incorporated or one of its direct or indirect wholly owned subsidiaries. Other brands and product names are trademarks of their respective owners.Bentley Systems, Incorporated. Bentley, the "B" logo, Bentley Institute, Bentley SELECT, PowerCivil, and You Deserve Better are either registered or unregistered trademarks or

© 2005 Bentley Systems, Incorporated. Bentley, the "B" logo, Bentley Institute, Bentley SELECT, PowerCivil, and You Deserve Better are either registered or unregistered trademarks.

COPYRIGHT AND BOILERPLATE

COPYRIGHT

Copyright lines reflect the content of each piece

A generic line for materials created in 2007: © 2007 Bentley Systems,Incorporated. Bentley and the “B” logo are either registered orunregistered trademarks or sevice marks of Bentley Sytems,Incorporated, or one of its direct or indirect wholly-owned sub-sidiaries.Other brands and product names are trademarks of their respectiveowners.

All copywright lines are subject to legal review and approval.

2007 BOILERPLATE

ABOUT BENTLEYBentley Systems, Incorporated provides software for the lifecycle of theworld’s infrastructure. The company’s comprehensive portfolio for thebuilding, plant, civil, and geospatial verticals spans architecture,engineering, construction (AEC) and operations. With revenues nowsurpassing $400 million annually, and more than 2400 colleaguesglobally, Bentley is the leading provider of AEC software to theEngineering News-Record Top Design Firms and major owner-operators, and was named the world’s No. 2 provider of GIS/geospatialsoftware solutions in a recent Daratech research study.

For more information, visit www.bentley.com or call 1-800-BENTLEY.

FONTS, COLORS AND GRAPHICAL ELEMENTS

FONTSMacintosh guidelines: The typeface for official companycommunications, such as standard stationery items, is the family ofUniverse Condensed (45, 57 and 67). Publications, web sites that arepromotional in nature, posters, and advertising are limited to UniverseCondensed (47, 57 and 67).



Universe 47 Condensed

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890

Universe 57 CondensedABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890

Universe 67 Condensed


PC guidelines: If you are producing communications on a PC, use ArialNarrow. Bold for headlines.

Arial Narrow

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890Arial Narrow (BOLD)


COLORS

The official Bentley colors are blue and black with an accent color ofgreen. For print color reproduction use blue (PMS 301), black and green(PMS 355).

When using process color, the build formula for blue is 100% cyan,43 magenta, 19% black. The process build formula for black is100% black. The process build formula for green is 100% cyan,91% yellow and 6% black.

On the Web, for the closest web-safe color match, use thesehexadecimal values: #084887 for blue, #000000 for black and #009e57for green.

PMS 301 Black PMS 355

“Blue” process “Black” process “Green” process



FONTS,COLORS AND GRAPHICAL ELEMENTS

BORDER SPECS FOR VARIOUS MARKETING MATERIALS

WWW.BENTLEY.COM

BUILD AS ONE

.25”

.25” / Angle = 45˚

13pt. / Universe 57 Condensed

13pt. /Universe 57

Rule = .5 pt / Bentley Blue

.25”

Top left corner notch

Bottom right corner notch


PUBLICATIONS AND ADVERTISEMENTS

Brochures, Booklets, and Catalogs. The company identity mark and/orthe logotype may be used on the front at the top or bottom (right, left, orcentered). Company identity mark placed on the inside back or frontcover of brochures, booklets, and catalogs will be placed at the bottomleft of the page with the copy right information to its left. Examples oflocations for elements are shown below. The company identity markand/or logotype will not be used as a dominant design element inbrochures, booklets, and catalogs.

Self-Mailers. The company identity mark and/or logotype may beincorporated into the mailing panels of publications intended to beself-mailers. Recommend placement of the graphic elements is shownat right. (Seek advice regarding U.S. Postal Service requirements formailing panels.)

Posters and Banners. When the company identity mark and/or logotypeis used on a poster or a flyer, it will be placed at the bottom left of thepage.

Advertisements. The company identity mark and/or the logotype may beused at the top or bottom (right, left, or centered) as shown in theexamples. It will not be used as a dominant design element inadvertisements. Seek advice from design professionals to avoid visualconflict between advertisement design elements and graphic standards.

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worldwide. AutoPLANT applications offer the best combination of features, performance, and value of any plant design

system and are unsurpassed in addressing, migrating, managing, and leveraging design data.

Purchase any product from List A and receive any product in List B for FREE!

© 2005 Bentley Systems, Incorporated. AutoPIPE, AutoPLANT, AutoPLANT Equipment, AutoPLANT Isometrics, AutoPLANT Piping, AutoPLANT Raceways, AutoPLANT Stuctural, Bentley, the "B" logo,Bentley Datasheets, Bentley Data Manager, Bentley Hookups, Bentley Knowledge Manager,Bentley Navigator, Bentley WinNOZL, Bentley Vision, Bentley View are either registered or unregisteredtrademarks or service marks of Bentley Systems, Incorporated or one of its direct or indirect wholly-owned subsidiaries. Other brands and product names are trademarks of their respective owners.

Purchase today — call 1-800-BENTLEY.To learn more about AutoPLANT, visit www.bentley.com/autoplant.* Includes all AutoPLANT Structural and Explorer products

Offer not valid with other discounts and available to new users only.

WWW.BENTLEY.COM

AUTOPLANTTHE #1 PRODUCT LINE IN PLANT DESIGN

SM

LIST A

AutoPLANT P&ID Bentley AutoPIPE

Bentley Instrumentation & Wiring Bentley Navigator

AutoPLANT Piping Bentley Knowledge Manager

AutoPLANT Equipment

AutoPLANT Isometrics

Bentley Explorer*

AutoPLANT Structural*

LIST B

Bentley Hookups

Bentley Datasheets

Bentley Data Manager

Bentley WinNOZL

AutoPLANT Raceways

Bentley Vision


Poster

Tri-fold

Advertisement

USE OF BENTLEY LOGO AND SPECIAL MARKS

BENTLEY LOGO

The company identity mark for Bentley consists of a white script capitalB with the bottom chamber of the B filled green in a blue box. The markis accompanied by logotype, Caslon 3, the reads “Bentley” with anunderline and ®.

Use. The mark will be used on all Bentley materials to identify the asproduced by and for Bentley. The mark must be used on company-specific publications as appropriate (see company marketing identities).

When the mark is used, its shape will not be altered in anyway. The markwill not appear with any other mark, symbol, logo, or logotype, other thanthe logotype designed for it and presented here. The script capital B willnot be used as a dominant design element in communications.



Correct use: Perimeter:

Four Color

Placement of text or graphics in closeproximity to the Bentley logo should not bepositioned within 1/8” of the logo.

If the logo uses the white box around the“B” then the perimeter starts at the outeredge of the white box.

Black and White

Four Color knocked out

Knocked out

PMS 301, Black and PMS 355

Do not distort

DO NOT USE



USE OF BENTLEY LOGO AND SPECIAL MARKS

VERTICAL MARKS WITH BENTLEY LOGO

The identity marks for the Bentley verticals consist the Bentley logo(outlined on page 3) in combination with logotype tagline in Caslon 3,specific to each of the 4 verticals-building, civil, geospatial, and plant.

Use, The vertical mark will be used on Bentley materials specific to thevertical to identify them as produced by and for Bentley. Use of thevertical mark is left to the discretion of the Marketing Director for therespective vertical. The mark must be used on company-specificpublications as appropriate (see company marketing identities).


B U I L D I N G

C I V I L

GEOSPATIAL

P L A N T

Correct use:

When the Bentley logo does not appear anywhere else.

DO NOT USE



USE OF VERTICAL MARKS

VERTICAL MARKS WITHOUT BENTLEY LOGO

In instances when the Bentley corporate logo is already in use, thevertical tagline mark, a logotype tagline in Caslon 3, will be used.

Use, The vertical mark will be used on Bentley materials specific to thevertical to identify them as produced by and for Bentley. Use of thevertical mark is left to the discretion of the Marketing Director for therespective vertical. The mark must be used on company-specificpublications as appropriate (see company marketing identities).


DO NOT USE

Do not Distort

Black and White

Knocked out

Knocked out over background color other than black

Four Color knocked out

When the Bentley logo also appears elsewhere in the document

Correct use:



USE OF LOGOS AND SPECIAL MARKS

PROGRAM LOGOS

Use. Identity marks for specific programs will be used in conjunctionwith the Bentley logo (outlined on page 3). The use of these marks will bedetermined by the program director or program marketing manager.

The Bentley logo will be used when there is no approved logo associatedwith the program. All program logos must be approved the ChiefMarketing Officer and designed by Creative Services.

DO NOT USE

Approved for use:




BENTLEY INSTITUTE LOGO

The Bentley Institute program identity mark consists of blue circle iconwith white columns set inside. The mark is accompanied by logotype, inOptima, that reads “Bentley Institute.”

Use. The mark will be used on all Bentley Institute materials to identifythem as produced by and for Bentley or Bentley Institute. The mark mustbe used on company-specific publications as appropriate (see companymarketing identities).

When the mark is used, its shape will not be altered in any way. The markwill not appear with any other mark, symbol, logo, or logotype, other thanthe logotype designed for it and presented here.

COLORS

The official Bentley Institute colors are blue and black. For print colorreproduction use blue (PMS 301) and black.

When using process color, the build formula for blue is 100% cyan, 45 ,45 magenta, 18% black. The process build formula for black is 100%black.

On the Web, for the closest web-safe color match, use thesehexadecimal values: #084887 for blue and #000000 for black.

OptimaABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890

DO NOT USE

Correct Use

PMS 301 Black

“Blue” process “Black” process




BENTLEY INSTITUTE PRESS LOGO

The Bentley Institute program identity mark consists of blue circle iconwith white columns set inside. The mark is accompanied by logotype, inOptima, that reads “Bentley Institute.”

Use. The mark will be used on all Bentley Institute materials to identifythem as produced by and for Bentley or Bentley Institute. The mark mustbe used on company-specific publications as appropriate(see companymarketing identities)

When the mark is used, its shape will not be altered in anyway. the markwill not appear with any other mark, symbol, logo, or logotype, other thatthe logotype designed for it and presented here.

DO NOT USE

Correct use:

Do not distort

Four Color

PMS 301 and Black

four Color knocked out

Black and White

Knocked out

For Use on Book Spines Only.




BENTLEY PARTNER PROGRAM LOGOS

The program marks for the Bentley Partner Program consists of theBentley corporate identity mark and logotype, in Caslon 3, that indicatesthe sectors of the program (Channel Partner and Technology Partner).

Use. The mark will be used on all Partner program materials to identifythem as produced by and for Bentley The mark must be used on company-specific publications as appropriate (see company marketing identities).

When the mark is used, its shape will not be altered in any way. The markwill not appear with any other mark, symbol, logo, or logotype, other thanthe logotype designed for it and presented here. The linked hand graphicoutlined in blue with the solid blue base area will not be used as adominant design element in communications.

Correct use:

DO NOT USE


PRODUCT LOGOS

Use. Identity marks for specific products will be used in conjunction withthe bentley logo (outlined on page 3). The use of these marks will bedetermined by the marketing director or marketing manager.

The product logos shown at right are the only ones approved bymarketing. All product logos must be approved the Chief MarketingOfficer and designed by Creative Services.

In the case of products that do not have an approved logo, productnames will be represented using Universe 67 Condensed as outlined inthe Bentley typography standards on page 4 of this document.

Approved for Use:



®

®

DO NOT USE




MICROSTATION V8 LOGO

The MicroStation V8 product identity mark consists of logotype, inCaslon 3 that reads “MicroStation” accompanied by the stylized V8 textwith the crescent on the right.

Use. The mark will be used on all MicroStation V8 materials to identifythem as produced by and for Bentley. Themarkmust be used on company-specific publications as appropriate (see company marketing identities).


Incorrect use:

COLORS

The official Bentley Institute colors are blue and black. For print colorreproduction use blue (PMS 301) and black.

When using process color, the build formula for blue is 100% cyan, 45magenta, 18% black. The process build formula for black is 100% black

On the Web, for the closest web-safe color match, use thesehexadecimal values: #084887 for blue and #000000 for black.

DO NOT USE:

PMS 301 Black

“Blue” process “Black” process




MICROSTATION V8 XM EDITION IDENTITY MARK

The MicroStation V8 XM Edition product identity mark consists oflogotype in Universe 67 Bold Condensed, that reads “MicroStation V8” insmall caps and an ®,.

Use. The mark will be used on all MicroStation V8 materials to identifythem as produced by and for Bentley. Themarkmust be used on company-specific publications as appropriate (see company marketing identities).


Correct use:

DO NOT USE

Four Color

PMS 301 and Black


Black and White

Knocked out




PROJECTWISE V8 XM EDITION IDENTITY MARK

The ProjectWise V8 XM Edition product identity mark consists oflogotype in Universe 67 Bold Condensed that reads “ProjectWise V8” insmall caps and an ®, a logotype in Universe 57 Condensed, that reads“xm edition” and an underline that drops down from the top line of textto include the end of the second line of text.

Use. The mark will be used on all Bentley materials where the product isreferenced to identify them as produced by and for Bentley. The markmust be used on company-specific publications as appropriate (seecompany marketing identities).


Correct use:

Four Color

PMS 301 and Black


Black and White

Knocked out

DO NOT USE


STATIONERY

STANDARD STATIONERY ITEMS

Use. Stationery serves an important communication link between thecompany and its audience. Bentley’s “be” Conference and “be” CareersNetwork will use the standard stationery items for their correspondence.

Format. “be” Conference and “be” Careers Network standard stationeryitems include letterhead sheets. These items have been designed todisplay the conferences identity mark and the logotype. The formatsshown are the only stationary choices available.

Personal names may appear on company business cards but will not beprinted on either the letterhead sheets or the envelopes. The businesscards are the property of the individual employee of Bentley, butstandard stationary items are considered the property of company andwill not include an individual’s name.

Paper Stocks. For standard stationery items, the following paper stockswill be used:

- Letterhead: 24# Neenah Classic Laid, Avalanche White

- Envelopes: 24# Neenah Classic Laid, Avalanche White

- Business Cards : 80# Neenah Classic Laid, Avalanche White




Letterhead

Business card actual size

Envelope #10

Letterhead

STATIONERY


1”

.75”

.4375”.4375”

Letterhead Top

Envelope

Name: Optima Extra BlackTitle: OptimaCompany name: 11pt. / Optima Extra BlackAddress: 11pt. / Optima

.125”.5”

1.062”

Letterhead Bottom

1”

.75”

Company name: 11pt. / Optima Extra BlackAddress: 11pt. / Optima

.913”

.062”

.062”

Company name: 11pt. / Optima Extra BlackAddress: 11pt. / Optima

Business card actual size


STATIONERY

CORPORATE POWERPOINT

CORPORATE POWERPOINT/TEMPLATE+BENTLEY OVERVIEW

A new look has been developed for the Bentley corporate powerpointpresentation. There is a template with which you can create your slidesand a Bentley Overview presentation which you can use in its entirety orpull slides from to accent your own presentation.

The template is saved as a Design Template (.pot file). This designtemplate should make updating existing presentations to this new lookeasier. Using a Design Template supplies a consistent background,color scheme, and text and object formatting.

MERGING PRESENTATIONS INTO NEW TEMPLATETo use the Design Template, save the .pot file into theMicrosoft/Templates folder on your hard drive. When you are inPowerPoint (2003) open an existing presentation, click on the Designtab in the Formatting toolbar. This will replace the existing mastersettings with those from the new template.

Both the template and the Bentley Overview can be downloaded fromthe Marketing Team Sharepoint site: http://marketing-team.



DO NOT USE:

November 2005

BEI D E N T I T Y S T A N D A R D S


BE

LANGUAGE

BE PLatform:

Be stands for “Bentley Empowered”–describing the people and projectsusing Bentley products to improve the world’s infrastructure andincrease quality of life.

A robust infrastructure benefits people and communities worldwide.Infrastructure upholds the human enterprises that shape and enrich ourlives–commerce, industry, communications, government., education.

To users, we say:Be is about three things: It is about you and what you do. It is about ushelping you. And it is about the common vision and causes we share.

Tagline: because the world has so much potential

Exception: BE Conference – It’s time for learning.



BE – USE OF LOGOS

BE LOGOS

The company identity marks for the BE properties consist of a whitescript lower case be in a blue box plus a logotype, in Futura BT, thatreads “BENTLEY EMPOWERED” in call caps. A blue rule encompassesthe mark and logotype for the different divisions is below in black. Themark is always accompanied by a logotype on Futura BT, that identifiesthe individual BE property (Conference, Awards, Magazine, Newsletter,Careers Network or User Group)

Use. The mark will be used on all BE materials to identify them asproduced by and for Bentley. The mark must be used on companyspecific publications as appropriate (see company marketing identities).

When the mark is used, its shape will not be altered in anyway. The markwill not appear with any other mark, symbol, logo, or logotype, other thanthe logotype designed for it and presented here. The script capital “be”will not be used as a dominant element in communications.

Correct Use:

DO NOT USE:



BE – USE OF LOGOS

IDENTITY MARK WITH TAGLINE

The company identity marks for the BE properties consist of a whitescript lower case be in a blue box plus a logotype, in Futura BT, thatreads “BENTLEY EMPOWERED” in call caps. A blue rule encompassesthe mark and logotype for the different divisions is below in black. Themark is always accompanied by a logotype on Futura BT, that identifiesthe individual BE property (Conference, Awards, Magazine, Newsletter,Careers Network). There is no tagline associated with BE User Group.

Use. The mark will be used on all BE materials to identify them asproduced by and for Bentley. The mark must be used on companyspecific publications as appropriate (see company marketing identities).

When the mark is used, its shape will not be altered in anyway. The markwill not appear with any other mark, symbol, logo, or logotype, other thanthe logotype designed for it and presented here. The script capital “be”will not be used as a dominant element in communications.

Conference tagline font.. Futura BTAll others tagline font. Hoffler Text Italic

Ink Colors. PMS 301 and black

DO NOT USE

IT’S TIME FOR LEARNING.


because the world has so much potential





Do not change the proportion of the tagline to the mark




BE – FONTS AND COLORS

TYPOGRAPHY

The typeface for official company communications, such as standardstationary items, is the family of Futura BT. Publications, web sites that arepromotional in nature, posters, and advertising are limited to Futura BT..

Futura BT


Futura Medium BT


Futura Heavy BT


COLORS

The official Bentley colors are blue and black. For print colorreproduction use blue (PMS 301), black.

When using process color, the build formula for blue is 100% cyan, 45%magenta, 18% black. The process build formula for black is 100% and thebuild formula for orange is 35% magenta,90% yellow.

On theWeb, for the closest web-safe color match, use these hexadecimalvalues:#084887 for blue, #000000 for black and #FF9F00 for orange.

PMS 301 Black PMS 137

“Blue” process “Black” process “Orange”process


BENTLEYSYSTEMSINCORPORATED - · PDF fileBENTLEYSYSTEMSINCORPORATED ... ©2005BentleySystems,Incorporated.Bentley,the"B"logo,BentleyInstitute,BentleySELECT,PowerCivil

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