BenQ MP722 Digital Projector Product Training DBB0 2008-Feb.

BenQ MP722 Digital Projector Product Training

DBB02008-Feb

BenQ Confidential (July/2007) 2007, BenQ Corporation

BenQ MP722 Digital Projector-Keep the classroom lively

Contents

• Segmentation, Target Audience, Positioning• MP722 Highlights• Range of Accessories• Against Competitors• Challenging Sales Scenarios• Appendix

STP

Business Education Public DisplayS

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- Portability- ID- Robustness

- Legibility- Brightness- Quietness

- Good C/P Ratio- Robustness- Color

- Brightness- Color- Redundancy

- Legibility- Brightness- Color

- Good C/P Ratio- Robustness- Color

- Brightness- Color- Central Control

- Brightness- Long Operation

- Long Operation- Brightness

- Brightness- Color- Long Operation

Market Segments & Requirements- Data Projectors

MP722

MP722 Value Proposition

MP722, with high brightness, superb image color, can deliver bright and brilliant presentation in classroom

MP722, with high brightness, superb image color, can deliver bright and brilliant presentation in classroom

Legibility• High Brightness, 3000 ANSI• Native XGA Resolution• 2000:1 High Contrast Ratio

Vivid Color

• BrilliantColor• UNISHAPE•3D Color Mgmt. • Wall Color Correct

MP722 Highlights

BenQ Confidential (July/2007) 2007, BenQ Corporation

Key Features of MP722

BrilliantColorTM

UNISHAPETM

3D Color ManagementWall Color CorrectionSecurity passwordMyScreenDetachable keypadLamp door on upper caseSplash screen lockPower On/off ring tonePresentation TimerQuick Auto SearchQuick Cooling

Lamp Care

Panel Key Lock

FAQ Function

Blank (Eco mode)

11 sets of picture mode

Resolution reminder

12V trigger

HDCP compatible

High altitude mode

Sense the COLOR Sense the THOUGHTFULNESS

Product FeaturesProduct Features

Boost mid-tones by 50%

MP722 MP722 BrilliantColorBrilliantColorTMTMBrilliantColorBrilliantColorTMTM

Regular 4 Segments CW(RBGW)

Golden Ratio 6 Segments CW (RBGYCW)

Not-So-Saturate & Greenish Color

More Vivid & Natural Color

BrilliantColorTM is a new cutting-edge technology that enables higher brightness levels by boosting mid-tone colors over 50%, resulting in more vibrant, precisely rendered colors.

MP722MP722 Brilliant ColorBrilliant ColorTM TM TechnologyTechnologyBrilliant ColorBrilliant ColorTM TM TechnologyTechnology

New color-processing algorithm being developed by BenQ & TI , unlike traditional color algorithm use fixed bits, Brilliant Color adopt floating point algorithm, which result in less noise and accurate color.

By using color transition zone (Spoke) to provide greatly enhanced white and secondary color processing over 50%.

Supports 6 colors wheel designs which make color gamut 5% larger than normal projector.

Spoke

UNISHAPETM improves picture performance by Variable Ballast Waveforms

MP722MP722 UNISHAPEUNISHAPETMTMUNISHAPEUNISHAPETMTM

Without UNISHAPETM With UNISHAPETM

BenQ Confidential (July/2007) 2007, BenQ Corporation

+ Variable Plateau

• Up to 40% brighter image

• Flexible color correction

• Loss-free adjustment of white point

• Full digital control

MP723MP723 UNISHAPEUNISHAPETMTMUNISHAPEUNISHAPETMTM

0.50

0.60

0.70

0.80

0.90

1.00

1.10

1.20

1.30

1.40

1.50

0 60 120 180 240 300 360 420 480 540 600 660 720

Dynamic mode

0.50

0.60

0.70

0.80

0.90

1.00

1.10

1.20

1.30

1.40

1.50

0 60 120 180 240 300 360 420 480 540 600 660 720

Presentation mode

0.50

0.60

0.70

0.80

0.90

1.00

1.10

1.20

1.30

1.40

1.50

0 60 120 180 240 300 360 420 480 540 600 660 720

sRGB & Cinema mode

+ MP723 Waveform v.s. Picture mode

•Independent color adjustment of Red, Green, Blue, Cyan, Magenta, and Yellow• 3 dimension color adjust

GreenGreen

BlueBlue

DecreaseDecrease EnhanceEnhance

Original PictureOriginal Picture

MP723MP723 3D Color Management3D Color Management3D Color Management3D Color Management

MP723MP723 Wall Color Correction Wall Color Correction Wall Color Correction Wall Color Correction

Have fun with consistent color in various environment light yellow: 2174 pink: 2138 light green: 2206 blue: 2210 / / /

Sense the COLOR Sense the THOUGHTFULNESS

Product FeaturesProduct Features

Still waste your time on searching source?

Just turn on Quick Auto Search and plug in cableThen get image in 2 seconds!

MP722MP722 Quick Auto SearchQuick Auto SearchQuick Auto SearchQuick Auto Search

OSD quick help for users! No need to check user’s manual

Plus 17 languages support !

MP722MP722 Built in FAQ in OSDBuilt in FAQ in OSDBuilt in FAQ in OSDBuilt in FAQ in OSD

– Remind you projector status!

1. Power on ring tone: Projector has been activated.2. Power off ring tone: Finish cooling, unplug and go!

How to enable or disable the Power On/Off Ring Tone?

MP722MP722 Power On/Off Ring TonePower On/Off Ring Tone Power On/Off Ring TonePower On/Off Ring Tone

MP722MP722 Detachable KeypadDetachable KeypadDetachable KeypadDetachable Keypad

Detachable keypad offer you a best way to secure your projector !!

Press it for 5 seconds

– Prevent the accident

touch!

Enter OSD to enable panel key lock!

Oops! Someone touchedthe keypad!

Use remote control to unlock panel key!

Focus on presentation, no worries on projector!

or The panel keys are

now unlocked!

The panel keys are now locked!From keypad: press ▼ for 5sec

From Remote: press right key for 5 seconds or “MENU” to release from

OSD

MP722MP722 Panel Key Lock Panel Key Lock Panel Key Lock Panel Key Lock

- A thoughtful tool for presenters!

MP722MP722 Presentation TimerPresentation TimerPresentation TimerPresentation Timer

Set up Timer

Easy to set up:

Show “Timer is ON” Final count down Show “Timer is OFF” when it’s over

Supply power for versatile equipmentsEasily enlarge connectivity!

MP722MP722 12V Trigger12V Trigger 12V Trigger12V Trigger

Electric Screen

Digital Zoom Up to

200%

The digital zoom function allows the user to zoom in digitally on specific portions of a displayed image.

Arrow keys forshift function

Zoom in & zoom out

Zoom inShift to rightShift to right/ down

Zoom in

MP722MP722 Digital ZoomDigital Zoom Digital ZoomDigital Zoom

MP723

Vivid ColorReliability & Security

Ease of Use

BrilliantColor

Smooth Presentation

UNISHAPE

Detachable Keypad

Splash Screen Lock

Quick Auto SearchPresentation

Timer

Power on/Off Tone 12V trigger

Digital Zoom3D Color

ManagementOSD FAQ

Wall ColorCorrection

Lamp Care

Panel key lock Page on/down

Legibility

High Brightness

3000 ANSI

High Resolution

Native XGA

High Contrast

2,000:1

MP722 Benefit Tree

Range of Accessories

Standard Accessories

Remote Control

VGA Cable

Power Cord

(Varies by Region)

Optional Accessories

Spare Lamp Ceiling

Mounting Kit

Presentation Plus

Soft Carry Bag

Against Competitors

BenQ Confidential (July/2007) 2007, BenQ Corporation

MSRP (USD) $1,399 $1,649 $3,995 $1,999 $2,195 $1,599 $1,599 $2,699

Brightness 3300 ANSI 3200 ANSI 3000 ANSI 3000 ANSI 3000 ANSI 3000 ANSI 3000 ANSI 3500 ANSI

Contrast 2000:1 2000:1 2000:1 2300:1 2000:1 2000:1 500:1 500:1

Audible Noise 34.0 dB 31.0 dB ** 36.0 dB 35.0 dB 33.0 dB 35.0 dB 37.0 dB

Weight 7.7 lbs 6.6 lbs 6.2 lbs 7.3 lbs 8.6 lbs 5.9 lbs 6.4 lbs 6.5 lbs

Digital Input DVI-I (HDCP) DVI-I No DVI (HDCP) No ** DVI-I **

Image Size(inches)

24.5 - 270 32.5 - 327.3 40.0 - 250.0 40.0 - 305.0 40.0 - 300.0 23.4 - 273.4 30.0 - 300.0 30.0 - 300.0

Digital Keystone Vertical Horiz + Vert Vertical Vertical Vertical Vertical Horiz + Vert

Lamp Life 4000 hours 3000 hours 2000 hours 2000 hours 2000 hours 3000 hours 2000 hours 2500 hours

Display Type 0.55" DLP(1) 0.7" DLP(1) 0.55" DLP(1) 0.7" DLP(1) 0.55" DLP(1) 0.7" DLP(1)0.6" PolySi

3LCDPolySi 3LCD

First Shipment Oct-07 Jul-06 May-07 Jul-07 Nov-06 Jan-07 Aug-07 Apr-07

BenQ BenQ Mitsubishi Optoma Sharp ViewSonic NEC Epson

MP723 MP770 XD470U TX771 PG-MB66X PJ588D VT700 PowerLite 1810p

MSRP (USD) $1,399 $1,649 $3,995 $1,999 $2,195 $1,599 $1,599 $2,699

MP722 Competitor Comparison

3000 ANSI

MP722

Multi-function ConnectorsBasic video input- Composite- S-video

D-sub output

D-sub input- Analog RGB- Component

Rear IR sensor

DVI-I input- DVI-A- DVI-D(HDCP)

Audio input

12V trigger

USB(mini B type)- For page up/down

RS-232

12V