Bengkel Gamelan : Press Release 101

PRESS RELEASE 101Dennis Adriansyah Ganda CEO Amagine Interactive

WHY PRESS RELEASE?

• Appstore/Play Store competition is fierce & unfair

• There’s no such things as “Submit and get rich instantly”

• You need people to know you have game in play store, You need PROMOTION

COMMON WAYS TO PROMOTE YOUR GAME

• Social media promotion : not very reliable if you do it alone (need some public figure to promote your game)

• Advertising : need money

• Press Release

–Wikipedia

“A written or recorded communication directed at members of the news media for the purpose

of announcing something ostensibly newsworthy”

PRESS RELEASE

WHAT YOU NEED TO KNOW BEFORE STARTING PRESS RELEASE

‣ Make sure your game is good enough to be shown off

‣ Good Art = Good Game

‣ LOCAL CONTENT! Local media loves local content

PREPARING PRESS RELEASE

Press Release Document

!game name description & features genre target market requirement where to get the game achievements (if any) developer profile

Screenshots, Icons, Featured Images & Video Trailers

BUILD PRESS DATABASE• Where to get?

• Googling • facebook & twitter • Meet in person

• Example (Local media) • Gamesinasia : Hendri Salim • Gamenesia : Rendi Kristyadi • Duniaku : Febrianto Nur

Anwari • Segitiga : Arya Wiryawan

Wibowo

Local media advantages

• local media more open to local developer

• non local media tend to ask for money, and the competition to get attention is fierce

• local media is easier to get contact

Making Introductionary Email - Subject

• DON’T DO THIS!

“Hi”

“Hello!”

“Please Review My Game!!”

• DO THIS INSTEAD!

“[Your Company Name] release a new game called [Game Title] , a game about [some good hook]”

“Introducing [Game Title], a game about [hook] created by [company name]”

Making Introductionary Email - Body

• DON’T DO THIS!

• “Hello!! Please review my game!! Here’s the download links!”

• DO THIS INSTEAD!

• “Hi, We are [developer name], we are a game studio working on [game platform], and now we have released a new game called [game title]. This game is about [tell your game as interesting as possible] , we create this game because [your story behind the game]. You can try the game here : [link game] . Kindly try the game if you like. I also attached press release kit for your ease”

EXTRA TIPS

• Make it personal

call the recipient name

use bcc (to hide recipient emails)

• Be Persuasive, Don’t push them

WHAT’S NEXT• BEST CASE SCENARIO : Your game get reviewed!

• CONGRATS! • You will get downloads • Now update your game • don’t let customer go

• WORST CASE SCENARIO : You don’t get any review • Don’t worry. failure is experience • make better games • learn from past mistakes • don’t give up halfway