Benefits of text marketing discover why other advertising

Benefits of Text Marketing Discover Why Other Advertising Techniques

Don't Compare to Text

Text message marketing has numerous advantages over

traditional forms of advertising.

Text marketing or SMS marketing is still an emerging marketing and advertising medium that until

recently was only cost efficient to large companies and organizations.

New technology has made this available to small businesses at a

cost investment that is lower than direct mail, newspaper, radio and

other forms.

The return on investment is also measurable which always isn't the

case with the other forms of advertising.

If you are using print and traditional advertising methods with some success, you can add a mobile

marketing call to action.

An example, "TEXT 'PIZZA' to 83936 for FREE APPETIZER with purchase

of LARGE PIZZA" has been shown to increase response rates by up to

30%.

We don't have to do the math for you but imagine your marketing campaigns bringing in 30% more

business.

Would that help out your bottom line?

Text message marketing is also targeted.

With direct mail you can target a neighborhood or zip code.

Radio, newspaper and television it is very hard to target and your

message is reaching customers who will never spend money with you.

Text message marketing allows you to target directly customers that

have already spent money with you, have a positive relationship with you

and just need a little incentive to increase their spending frequency

with you.

SMS marketing allows you to target your advertising dollars to

customers who are most likely to spend more money with you.

Text message marketing is also very easy to set up and start a new

campaign.

To start a new campaign with other advertising methods it can takes

weeks of layout and design and you do not know when potential

customers will see or respond to your message.

With text you can have a new campaign set up literally in 5 minutes and have sales and

customers coming through your doors or ringing your phone in

under an hour.

Your time to market is instant, allowing you to take advantage of

rapid market changes and sales you need to advertise quickly.

Keeping your message in front of your customers also extends

retention and life span of that customer.

Your customers are bombarded daily with messages from your

competition.

By giving your customers what they want from you, directly on their phone, you are creating a brand

identity and relationship with that customer.

It is far more cost effective and profitable to market to your existing customers that constantly wasting

your money casting a wide advertising net trying to attract new

sales.

If you have not yet started a text message marketing campaign the

time to start is now.

Text message marketing has been shown to be 10 times more effective

than newspaper advertising and 5 times more effective than direct

mail.

Do you think response rates such as those at a fraction of the cost would

help your business grow?