Benefits of Outdoor Advertising and Airport advertising

IS YOUR BRAND MISSING THE COUNTLESS FOOTBALLFANS AT THE AIRPORT?

FIFA is the biggest sports event in the world attracting close to 10 million fans from 228 countries. Enthusiasm for Football is growing in Asia with the highest audience

reach in the region - total of 884.4m viewers

BENEFITS OF AIRPORT ADVERTISING1. Airport Advertising targets the mass market 2. Re-in forces the availability of the brand

3. Re-assures the consumer of the brand choice 4. Provides the retailer with proof of advertising support 5. Reaches markets no other advertising medium can 6. Visibility

7. Builds brand loyalty 8. Maintains brand dominance 9. Strategically located

WHY USE AIRPORT ADVERTISING

Last universal advertising media1. Last true broadcast

advertising Medium2. The most public advertising

medium available3. Free to user4. Media fragmentation

Target your audience efficiently5. Target a precise audience in a

specific city or broad based population

2. Efficiently target particular ethnic groups, ages, income or other demographic segments

WHY USE AIRPORT ADVERTISING

Positioning at point of purchase1. Over 70% of purchase

decisions are made in store2. Provide the last hit before the

purchase3. Generate extensive awareness

near point of purchase

Airport advertising cannot be 'turned off‘

4. Airport advertising is 'on' 24 hours per day

5. Extends the life of your advertising campaign

WHY USE AIRPORT ADVERTISING

Larger than life1. Big brand feel2. Airport advertising compels

attention and stimulates recall3. Size builds brand's stature

Consumer pulls distributor push4. Visual support to distributors5. Encourages trade retailers'

endorsement and in store exposure

6. Ideal for penetrating competitive strongholds

WHY USE AIRPORT ADVERTISING

Consumers like Airport advertising1. Sources of information for new

products, store locations and event advertising

2. Become talking points3. Geo-demographic relevanceAccess to hard to reach consumers4. Leisure time5. Free to user6. Young people7. Business people8. Lower income areas where

other advertising media are not available or accessed

WHY USE AIRPORT ADVERTISING

Media mix1. Airport advertising can be

combined with other mediums2. Airport advertising increases

the reach and frequency of the overall campaign

3. Reminds consumers about campaigns in other media

Airport advertising is reported in other media4. Airport is in the public domain5. Airport is talked about6. Other media report on

exceptional creativity, new campaigns, interesting news about clients, all of which generate valuable extra coverage and exposure