Benefits of Fully Modular Data Centers

Benefits of Fully Modular Data Centers

Dave RotheroeDistinguished Technologist and Strategist, HP IT

Jake RingGM Structured Systems, GE Critical Power

2 Benefits of Modular Data Centers

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Agenda

• Container Data Center Market• HP IT Considerations• Modular Components Overview• Application Potential• Comments and Q&A


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Case Study: Modular Data Center

Many people write-off modular data centers as applying only to scale out customers, without realizing modular enables mainstream data center operators to deploy Enterprise availability with no compromise – yet, faster, cheaper, and in right sized units of capacity.

We will discuss how using standardized components and innovative design allows the integration of both the infrastructure and IT into a modular data center solution that provides significant time savings, extreme energy efficiency, all for lower up-front investment and lower operating cost.


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Global data center boom

55% of the datacenters that will be processing data around the world in 2025 have yet to be built


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Modular Container Market Definitions

IT ContainerIncludes IT equipment, Cooling and Distribution busway

GE PowerMODHP EcoPOD

Amazon Perdix

All-in-One Container Includes IT equipment, Cooling and Power infrastructure equipment

Facility ContainerOnly Power and Cooling equipment

Hybrid Modular structure uses pre-fab rooms for whitespace, and containers for Power & Cooling equipment


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Container Datacenter Market Forecast

2012 2013 2014 2015 2016 2017$0.0

$1.0

$2.0

$3.0

$4.0

$5.0

$6.0

$7.0

$0.9 $1.3$1.8

$2.4$3.0

$3.5

$0.6$0.9

$1.1

$1.5

$1.8$2.0

$0.4

$0.5

$0.6

$0.8

$0.9

$1.1

Americas Europe AsiaVolume

($B)

Containers Increasing 37% CAGR , Overall Data Center Market increasing 9.5% CAGR

$1.9

$6.6

37% CAGR

2012201320142015201620170

50

100

150

200

250

300Overall Data Center (Millions of Sq. ft)

9.5%

CAGR

Sources: IHS Research, “World Market for Containerized Data Centers, 2012” Frost & Sullivan, “Data Center Market Update 2012”


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Container Market DriversData Storage GrowthTotal amount of global data grew 48% 2012 over 2011, to 2.7 zetabytes

Speed of deployment4-6 months for containers vs. 18-24 months for “bricks & mortar”

Lower Upfront InvestmentDon’t invest for all the infrastructure up front, just pay as you go

Lower Operating CostsModular is more efficient, higher average capacity achieved by better load matching

Infrastructure Designed to Fit Unique IT LoadsCritical Applications on 2N higher redundancy, and non-critical applications on (N+1)


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Modular is Not a New Concept


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Impact of Changing IT World

• Data Center power consumption shrinking (to perform the same work)

• Consequently, physical space required shrinks• TCO of a unit of IT work continues to decrease

rapidly• Efficiency breeds Demand

• Lower Cost = Higher Demand• Incremental deployments grow revenue and profit


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Capacity options consideredTraditional brick and mortarBuild advanced energy efficient but still conventional brick & mortar data center• Known entity, high initial cost for significant capacity, lengthy funding to IT production

cycle

Build “Hybrid” using a brick & mortar whitespace with modular infrastructureLeverage the quality and savings inherent in pre-configured, factory-built facility infrastructure• Similar timeline to brick and mortar, new to everyone

Utilize a fully Containerized Modular Data Center approachDeploy the HP 240a EcoPOD with third party containerized facility infrastructure from partner• Rapid construction & deployment, factory racked & configured IT, likely most efficient,

new to everyone


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Selection CriteriaSelected HP IT requirements for data center space – in random order

Continuously available100.00% available (or as close to it as humanly possible)• Meets all HP IT and Real Estate requirements for concurrent maintainability and fault

tolerance

Optimally accommodate current and next generation ITUltra density space, flexible enough for different types of IT equipment• Must be capable of supporting our current and future BL-series Blade Enclosures,

Moonshot, and future servers

Zero changes to IT or facility support modelsExisting processes, policies, and procedures applicable without compromise• Applies to both deployment and support

99.9999999


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Selection CriteriaSelected HP IT goals for any data center space – in random order

Low TCOLow initial cost, low operating cost

Highly efficient facilityIncorporate industry leading energy efficiency practices – low yearly continuous PUE average

“Right Sized” units of capacityAvoid overbuilding expensive data center capacity that may never be used

Rapid timeline (from funding to IT production)“Just in time” data center capacity


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Why PODs?The EcoPOD was the optimal match for all HP IT requirements

Key factors made the HP 240a EcoPOD the clear winnerThe EcoPOD met all “must-have” and all “strongly desired” requirements• Highly available configuration – met or exceeded fault tolerant and continuously

maintainable requirements• No changes in IT or facility processes – looks and supported like a brick and mortar• Lower cost per kW of usable IT capacity than conventional brick and mortar builds• Much faster timeline from funded project to production IT – compared to conventional

brick and mortar builds• Efficiency, as measured in year round PUE, exceeded all other candidates


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EcoPODs provided best matchThe EcoPOD was the optimal match for all HP IT requirements

Key factors made the HP 240a EcoPOD the clear winner• Perfectly right-sized units of capacity • 44 racks at 674kW and 1150kW of capacity, HP IT deployed configurations• Integrated air side economizer with DX cooling and closed loop mode with 150% to

200% redundancy• Provides incredible amount of IT capacity• Over 115,000 Cloud Servers• Or almost 3,000 physical BL blades• Or well over 500 HP Moonshot Chassis – almost 25,000 servers• Or any combination of the above

That’s with today’s IT technology; talk to us next year…


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Why GE PowerMOD™ Container?Containerized power infrastructure at enterprise availability was optimal match for all HP IT requirements

The Container met all “must-have” and all “strongly desired” requirements• Highly available configuration – met or exceeded fault tolerant and continuously

maintainable requirements• HVAC: Ductless CRAC Split DX HVAC System• Complete return air fan & plenum system, yielding premium temp regulation• Full 2N redundancy in cooling, fans, & controls. Digital control system, with 2N PLC• Economizer “Free Air” Cooling, Direct-drive fans with VFD

• Power: TLE “Transformerless” UPS 500kW and 1000kW• Up to 97% Efficient in Protection Mode, Up to 99% Efficient in eBoost Mode• Unity (1.0) Output Power Factor, EPA Energy Star certification

Value & Benefits• 77% Faster Delivery, 4-5 mos. vs. 18-24 mos.• 25% Reduced CapEx and spend rate• 44% Decreased Energy Cost with Highest

Efficiency UPS System and Free-Air cooling. PUE of 1.1

• Maximum integration and electrical coordination of all equipment in container

• Quality Control: Container arrives on site from factory pre-tested and verified

PowerMOD™ Mission-Critical Power SystemA self-contained, rigorously designed turnkey solution delivering higher quality and reliability, lower costs and less risk

GE PowerMOD™ Container for Mission Critical

Available in Multiple Sizes & Configurations From 200kW to 1.5MW+, 50Hz & 60Hz


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PowerMOD™ Container

DX HVAC (2N Redundant

shown)

Free Air Cooling with Air Economizer

TLE UPS and Battery Cabinets

Output Switchgear

Input Switchgear

Automatic Transfer Switch

Internal Switchboard and

Transformer

Security & Fire/Smoke Alarm

Systems

Additional UPS System (2N, not shown)

HMI System

Power Rating

Dimensions

Cooling

250kW/500kW

20ft x 12ft DX Chilled H2OEvaporative

Combo

750kW/1000kW

40ft x 12ft

Up to 1500kW 60ft x 12ft

Base-level standard items that can be customized to need


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Power Containers – BenefitsSaves money• Shorter depreciation period and lower tax

rates• Reduced labor costs• Higher efficiencies reduce operating cost

Saves time and hassle• Single-source responsibility• Reduced installation challenges, eliminates

storage and speeds construction• Repetitive design points

Provides design flexibility• Requires less space than conventional site-

built construction• Provides portability• Equipment layout and dimensional splits

(when required) for multi-piece units


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Modular Simplifies the process

Input Swgr

UPS

IT/Server LoadsSmart GridSubstations Xformer

BackupGenerator

ParallelSwitchgear

Ouput Swgr

PDU

Power MonitoringControl System (PMCS)

…

• Fewer pieces of equipment

• Less construction to manage

• Saves time from cabling, testing and validation


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Is it really lower total cost?• Container deployment’s cost per kW are well below traditional brick & mortar• Building a smaller unit of capacity – only what I need – saves even more• Efficiency gains in equipment designs saves even more, and every day

Will it really be adopted more broadly?• That depends. Data Center guys are a conservative bunch, and this is new for

engineers, architects, and general contractors.• But there is plenty to do

HP and GE Modular Solutions


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Virtualization penetrationTraditionally, one server carried one workload, but compute capacity & virtualization allow multiple workloads per physical server


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Virtualization penetration

• Virtualization has a significant impact on forecasting models

• Data was based on Gartner virtualization projections

• An increase in the adoption rate or limit on the maximum penetration rate would affect outlook results

• Prediction: Virtualization will reach saturation point by 2018

• After that, sharp increases in data center capacity additions occur


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Q&A

Thank You!Dave Rotheroe

Distinguished Technologist and Strategist HP IT

[email protected]

Jake RingGM Structured Solutions

GE Critical [email protected]

Benefits of Fully Modular Data Centers

Documents

modular data centers

modular data center

data center market update

overall data center

containerized data centers

ge global data center

power cooling equipment

world market