Benchmark Your Webinar Program [infographic]

Pre-Event Promotion

Email continues to dominate. On a scale of 1-5, email ranked 4.46

and was the top tool for promotion.

Scoring a 2.77 out of 5, social media is the second most widely used promotional tool for webinars.

Promote. Promote. Promote.

Webinars are widely accepted as a cornerstone of marketing programs, but the format’s success also means webinar hosts must optimize planning and execution to maximize their results. The following metrics provide a look at the best practices for promoting your webinars and online events.

PlanningPerfected

Popular social media

channels

USE THEM ALL

Best practices suggest 3 weeks

of promotion prior to the

webinar.

Response rates are highest during the 2 weeks before

a webinar. Get those invitations

out.30% to 40%

of visitors to a webinar landing page register for

the event.

Send at least one

reminder the day before event for

best results.

Limit registrationforms to 5-7

questions

is the magic number in terms of email campaigns deployed per webinar

All statistics based on a March 2013 Demand Gen Report reader survey, which looked at best practices for hosting and promoting webinars.

Hosting a webinar shouldn’t be rocket science. ReadyTalk delivers audio, video and web conferencing services that are user friendly, reliable and supported by a team of professionals. We deliver the tools and support you need to schedule and host polished webinars that create awareness and generate leads. Plus, ReadyTalk integrates with Eloqua, Marketo, ExactTarget, Salesforce and others to help you get more from your webinar dollar. To learn more about how ReadyTalk can help with you grow your webinar programs, visit www.readytalk.com or contact [email protected]. For the complete infographic series on promoting your webinar from start to �nish, click here.

MON TUE WED

THU FRI SAT SUN

Mid-week days are cited as best days to host a webinar, with Tuesday and Wednesday

finishing in a dead heat.

Questions are

used to engage with

the audience on

54% of webinars

and polls are used

34% of the time.

While the majority of

respondents cited an

average of 300-500

webinar registrants,

the overall average

was 260 registrants.

Average webinar

attendance rate is

40%-50% of

registrants.

49% of webinars are

one hour in length

while 40% last

between 30 and 45 minutes.

?

The majority of webinar producers – 69% – are managing events with internal teams and utilizing a self-service platform.

Webinars are widely accepted as a cornerstone of modern marketing programs, but the format’s success also means webinar hosts must optimize their planning and execution to maximize their results. The following metrics provide a look at the best practices for hosting and executing your webinars and online events.

All statistics based on a March 2013 Demand Gen Report reader survey, which looked at best practices for hosting and promoting webinars.

Hosting a webinar shouldn’t be rocket science. ReadyTalk delivers audio, video and web conferencing services that are user friendly, reliable and supported by a team of professionals. We deliver the tools and support you need to schedule and host polished webinars that create awareness and generate leads. Plus, ReadyTalk integrates with Eloqua, Marketo, ExactTarget, Salesforce and others to help you get more from your webinar dollar. To learn more about how ReadyTalk can help with you grow your webinar programs, visit www.readytalk.com or contact [email protected]. For the complete infographic series on promoting your webinar from start to �nish, click here.

Event Execution & Hosting

Webinars are widely accepted

as a cornerstone of modern

marketing programs, but the

format’s success also means

webinar hosts must optimize

their planning and execution

to maximixe their results. The

following metrics provide a

look at the best practices for

post-event promotion and

integration for your webinars

and online events.

However, most viewers watch webinars live, with fewer than 20% of total viewers accessing webinars on demand.

94% < 20%

Nearly all webinar hosts make events available on-demandafter the live event

Repurposing Web Content is on the Rise

89% 88% 65% 62% 59% 53% 51%

turn content into blog posts

promote on all social channels

use a hashtag to carry on social conversation

post on YouTube

use transcripts/Q&A for follow up content

turn content into short videos

post to SlideShare

Qualified Attendees

Nearly half (49%) of survey respondents said between 20% and 40% of their webinar registrants turn into qualified leads

Webinars rank as the top content format

in driving qualified leads 49%

Integration between webinar platforms and marketing automation systems is becoming a critical consideration, especially for lead scoring and lead nurturing

More than 50% of Marketo users said their webinars are currently integrated with their campaign tracking and reporting

+50%

Integration

Post-Event Marketing & Integration

All statistics based on a March 2013 Demand Gen Report reader survey, which looked at best practices for hosting and promoting webinars.

Hosting a webinar shouldn’t be rocket science. ReadyTalk delivers audio, video and web conferencing services that are user friendly, reliable and supported by a team of professionals. We deliver the tools and support you need to schedule and host polished webinars that create awareness and generate leads. Plus, ReadyTalk integrates with Eloqua, Marketo, ExactTarget, Salesforce and others to help you get more from your webinar dollar. To learn more about how ReadyTalk can help with you grow your webinar programs, visit www.readytalk.com or contact [email protected]. For the complete infographic series on promoting your webinar from start to �nish, click here.