Connected mmerce & IoT Inbound & Outbound Website & Mobile App Creation Data Management & Insight CRM & Loyalty Agencies & Integrators Website & Mobile App Optimization vant-Garde chnologies Benchmark by EBG
Connected Commerce & IoT
Inbound & Outbound
Website & Mobile App
Creation
Data Management
& Insight
CRM & Loyalty
Agencies & Integrators
Website & Mobile App
Optimization
Avant-GardeTechnologies
Benchmark by EBG
Connected Commerce &
IoT
Inbound & Outbound
Website & Mobile App
Creation
CRM & Loyalty
Agencies & Integrators
Website & Mobile App
Optimization
Avant-GardeTechnologies
Digital WorkingData
Management & Insight
Benchmark by EBGWhy?
Choosing the Right Digital MarketingTechnologies & Suppliers
Like looking for a needle in a haystack ?
Choosing the Right Digital MarketingTechnologies & Suppliers
EBG Members:
“We need an effective tool for decision making ...
… to select or challenge our current MarTech solutions.”
Connected Commerce &
IoT
Inbound & Outbound
Website & Mobile App
Creation
CRM & Loyalty
Agencies & Integrators
Website & Mobile App
Optimization
Avant-GardeTechnologies
Digital WorkingData
Management & Insight
Solution : The Web Platform
The Web PlatformUnderstand and Assess Who Does What
SEARCH
COMPARE
EVALUATE
Connected Commerce &
IoT
Inbound & Outbound
Website & Mobile App
Creation
Data Management
& Insight
CRM & Loyalty
Agencies & Integrators
Website & Mobile App
Optimization
Avant-GardeTechnologies
Digital Working
9 Major Categories
Connected Commerce &
IoT
Inbound & Outbound
Website & Mobile App
Creation
CRM & Loyalty
Agencies & Integrators
Website & Mobile App
Optimization
Avant-GardeTechnologies
Digital WorkingData
Management & Insight
Data Management & Insight● Ad Verification & Brand Safety● Data Integration● Data Management Platform (DMP)● Dataviz● Market Intelligence● Semantics● Smart Data● Social Media Intelligence● Survey Management● Tag Management● Web Analytics & Tracking
Categories are divided into sub-categories
Connected Commerce &
IoT
Inbound & Outbound
Website & Mobile App
Creation
CRM & Loyalty
Agencies & Integrators
Website & Mobile App
Optimization
Avant-GardeTechnologies
Digital WorkingData
Management & Insight
Data Management & Insight● Ad Verification & Brand Safety● Data Integration● Data Management Platform (DMP)● Dataviz● Market Intelligence● Semantics● Smart Data● Social Media Intelligence● Survey Management● Tag Management● Web Analytics & Tracking
Steering Committee
Refining sub-categorieswith the help of EBG members
Connected Commerce &
IoT
Inbound & Outbound
Website & Mobile App
Creation
CRM & Loyalty
Agencies & Integrators
Website & Mobile App
Optimization
Avant-GardeTechnologies
Digital WorkingData
Management & Insight
TECHNOLOGYData Management & Insight● Data Management Platform (DMP)
Submission
➔ Pricing➔ Integration➔ Services➔ Features
USERData Management & Insight● Data Management Platform (DMP)
Satisfaction Survey
➔ Pricing➔ Integration➔ Services➔ Features
Assessing Technologies & User Feedback
EVALUATIONSDOCUMENTATIONSFEATURES
DMP
Data Management
Platform
GENERAL INFORMATION
Displayinga comprehensivesummary of solution capabilities
The EvaluationExperienced users are interviewed and share their own opinions,drawn from real use of the technology solutions.
Anonymous, but certified by EBG.
Connected Commerce &
IoT
Inbound & Outbound
Website & Mobile App
Creation
CRM & Loyalty
Agencies & Integrators
Website & Mobile App
Optimization
Avant-GardeTechnologies
Digital WorkingData
Management & Insight
Benchmark by EBG: The Event in London
The Event in London26, 27 & 28 April 2017
Conferences One-2-One Printed& Workshops Meetings Directory
Why London?Come with us to London : Be 1.5 years ahead of your competitors
UK 2 X bigger than FR
Digital Ad Spending Share of Total Media Ad Spending Worldwide, by Country, 2013-2019
Via emarketer UK
Digital Lab
New Concepts are tested in the UK before spreading all over Europe
FR
The Event in London3 themes:
Benchmark Sessions Innovation Sessions Inspiration Sessions
Future BeyondPresent
Connected Commerce &
IoT
Inbound & Outbound
Website & Mobile App
Creation
CRM & Loyalty
Agencies & Integrators
Website & Mobile App
Optimization
Avant-GardeTechnologies
Digital WorkingData
Management & Insight
Benchmark by EBG: Your Involvement
Your Feedback & Involvement
● Attend the event in London
● Participate in One-2-One meetings
● Evaluate technologies
● Contribute to a market study on your MarTech projects
EBG members select the best technologies and suppliers
Connected Commerce &
IoT
Inbound & Outbound
Website & Mobile App
Creation
CRM & Loyalty
Agencies & Integrators
Website & Mobile App
Optimization
Avant-GardeTechnologies
Digital WorkingData
Management & Insight
Benchmark by EBG: Partners
Partners are helping us to:
● Better understand specific markets
● Conduct comprehensive evaluations
Would you like to be a part of Benchmark by
EBG?
PARTENAIRES CONSEIL & ANALYSTES
PARTENAIRES TECHNOLOGIQUES & AGENCES
Connected Commerce & IoT
Inbound & Outbound
Website & Mobile App
Creation
Data Management
& Insight
CRM & Loyalty
Agencies & Integrators
Website & Mobile App Optimization
Avant-GardeTechnologies
THANKS!Any questions?
@phil_Khattou