Benchmark

Benchmark

By Kendra Neal

What is Facebook?Facebook is a social network service and website launched in February 2004 that is operated and privately owned by Facebook, Inc. Users create a personal profiles, add other users as friends, exchange messages, and so much more. Users may join common interest user groups, organized by workplace, school, or college, or other characteristics. The name of the service stems from the name for the book given to students at the start of the academic year by university administrations in the US. Facebook allows anyone who declares themselves to be at least 13 years old to become a registered user of the website.Facebook was founded by Mark Zuckerberg with his college roommates and fellow computer science students Eduardo Saverin, Dustin Moskovitz and Chris Hughes.

Why is it important to PR?

CHARTFacebook Benchmark

Oct. 2003(Facemash)

Feb. 2004(thefacebook)Thefacebook.com

The remainder of 2004(facebook)

2005 2007-2008

Jan. 2011

Facebook in the Future

Price Free! Fee?Access-ibility

Nine houses at Harvard University

Harvard University

The Ivy Leagues, More colleges in U.S. and Canada

High school users, Company membership, 800 college networks

Everyone 13 and up (Sept. 2006)

The world

Usership 450 visitors and 22,000 photo-views in its first four hours online

+half the undergraduate population at Harvard

+1 million +5.5 million

100 million

+600 million

Features Two photos were placed next to each other at a time and asking users to choose the 'hotter' person. Comparable to “Hot or Not”

Photos and comment boxes

Present day features (groups, wall)

Invitation to join

International ads

New privacy settings and layout

FB.com?

Leadership Mark Zuckerberg, Eduardo Saverin, Dustin Moskovitz and Chris Hughes

Added Andrew McCollum

Added Sean Parker(Palo Alto, Calif.)

International headquarters in Dublin, Ireland

Celeb-rities, employees, major corporations

Net Worth $12.7 million

15 Billion $50 Billion

IPO cand-idate by 2013

Future Challenges for PRFacebook generally has a lower clickthrough rate (CTR) for advertisements than most major websites.This means that a smaller percentage of Facebook's users click on advertisements than many other large websites.Facebook's users click on advertisements an average of 0.04% of the time (400 clicks for every one million pages).

Future Challenges for PRExplanations for Facebook's low CTR include the fact that Facebook's users are more technologically savvy and therefore use ad blocking software to hide advertisements, the users are younger and therefore are better at ignoring advertising messages, and that on MySpace, users spend more time browsing through content while on Facebook, users spend their time communicating with friends and therefore have their attention diverted away from advertisements

Sources

http://blog.facebook.com/

http://www.facebook.com/pres

s/info.php?timeline

http://articles.sfgate.com/201

0-09-26/business/24098188_1_facebook-co-founder-m

ark-zuckerberg-facebook-ceoFacebook.comGoogle.com

(images)

http://www.webhostingreport.com

/learn/facebook.html