Ben van der Burg - WebAds

tell them?

Ben van der Burg

MOBILE ADVERTISING:

CREATING A NEW WORLD

Mobile Monday Amsterdam, 2-6-2008

What will you

TELLthem?

‘I made a lot of

MONEY ‘

‘I had

tweets ‘20K

‘I created a

NEW WORLD‘

ANTONIO

http://www.flickr.com/photos/thijshere

NEGRI

http://www.flickr.com/photos/shapeshift

EMPIRE

MULTITUDE

http://www.flickr.com/photos/kinquila

WOW

http://www.flickr.com/photos/webel

factor

Our

http://www.flickr.com/photos/amyguth

ALBERT

Tsja!...

THE HEDGEDOGconcept

Your

AUNT

http://www.flickr.com/photos/webel

Finally, now we’re talking

= cash flow

= information flow

Gower & Constance, MIT & Siemens

TELECOMApplicationDevelopers

ContentProviders

NetworkOperators

End-userConsumer

DeviceManufacturers

InfrastructureProvider

Retail

Advertiser

Triangle of

MOBILEADVERTISING

ContentProviders

Advertiser

End-userConsumer

= cash flow

= information flow

Triangle of

MOBILEADVERTISING

Content

ProvidersAdvertiser

End-user

Consumer

= cash flow

= information flow

Triangle of

MOBILEADVERTISING

Content

Providers

Advertiser

End-user

Consumer

= cash flow

= information flow

HISTORY

http://www.flickr.com/photos/gigijin

Hup

http://www.flickr.com/photos/michplay

HOLLANDHup

Keep it for

http://www.flickr.com/photos/visual_spacial

YOURSELF!

CROSSROADS

http://www.flickr.com/photos/rcsaxon

We can

http://www.flickr.com/photos/scratchbeck

DO A LOT!

STARTING…

AdvertisingMOBILE DISPLAY

http://www.flickr.com/photos/jason_coates

SEARCH

http://www.flickr.com/photos/silvery

Mobile

MARKETING

Activation of

OFFLINE MEDIA

http://www.flickr.com/photos/mattiasberg

Mobile

PROMOTIONS

http://www.flickr.com/photos/avlxyz

Services

http://www.flickr.com/photos/paulforsdick

LOCATION BASED

MOBILE

BANNERING

• Mobile Pricesheet

• Mobile Video

• Store Locator

•Product Specs

• Event Calendar

Mobile

SALES FUNNEL•Ringtones

•Wallpapers

• Mobile Gaming

• Mobile Bannering

• Click-2-Call

• Map on Mobile

• Mobile Alerts

•Mobile Configuration

• Mobile Calculator

• Mobile Barcoding

• Mobile Couponing

ABN AMRO

• Male 25-49

• 16-4 / 27-4

• 300k Impressions

• 1 - 3% CTR

De slimste belegger

Randstad

• 18+

• 7-4 / 15-5

• 80k Impressions

• 0.8 – 1.2% CTR

• 80 subscribers

Meet & Greet

Microsoft

• Male 20-49

• 15-12 / 15-1

• 725k Impressions

• 1 - 4% CTR

Office 2007

2,985 movie downloads (33%)

910 completed questionnaires (10%)

580 e-mail addresses (7%)

Univé

• 18-35

• 10-4 / 10-5

• 225k Impressions

• 0.9 – 1.2% CTR

Brommerpremie

Politie

• Campaign is running

ICT Vacature

NSWervingscampagne

• Campaign isrunning

LEARNINGS

0 1 2 3 4 5 6 7 8 9 10

multimediacontextualcrossmediaconceptual campaign

text and call back / e-mail

Campaigns

Landing pages

full multimedia site

mobile internet bannering

KEY

0 1 2 3 4 5 6 7 8 9 10

Triangle of

MOBILEADVERTISING

ContentProviders

Advertiser

End-userConsumer

= cash flow

= information flow

STEP BY STEP

http://www.flickr.com/photos/marioyvanesa

To create

A NEW WORLD

http://www.flickr.com/photos/eelssej_

END GOAL

Who you are

What you do

Why you do it

Changes slightly overtime

Influenced by Personal experiences,

technological-, political- and social developments

Different roads to end goal

THE CARPE DIEM

TheorySYNERGY

How?

Ben van der Burg

THANKS

[email protected]+316 250 042 65 ~

www.webads.nl

SMS bc ben naar 5566

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