Mar 26, 2015
©MORI
What makes an excellent organisation?
Good at listening to punters and staff– What does that mean for you?
Good at communicating– Whose job is that?
Focuses on things that matter most to most people
Staff who keep their promises– What are your promises?
Self aware and able to reinvent itself
©MORI
©MORI
9%
7%
6%
15%61%
2%
Tapping into talent?To what extent do you agree or disagree with the statement “I personally want to become a headteacher in the future”?
Base: 924 teachers interviewed for NCSL in November 2005
Strongly disagree
Tend to disagree
Tend to agree
Strongly agree
To what extent do you believe that developing your leadership skills would make a difference to your school?
33%
44%
13%
6%2%2%
To a great extent
A fair extent
To a limited extent
Not at all
©MORI
Evidence of a decline in trust of others
World Values Survey quoted in lectures by
Richard Layard 2002/3 - Happiness: has social science a clue?
0
10
20
30
40
50
60
1959 1981 1997
% who think most people can be trusted
©MORI
Trust in Blair
MORI Political Monitor
34
17
11
0
5
10
15
20
25
30
35
40
1997 2001 2004
% who think he is more honest than most other politicians
©MORI
Trust in Blair
MORI Political Monitor
34
17
11
7
0
5
10
15
20
25
30
35
40
1997 2001 2004
% who think he is more honest than most other politicians
Percentage saying same of Michael Howard
Need to understand what matters to your different
followers
Need to understand what matters to your different
followers
For Blair it is being good in a crisis, and a capable
leader
©MORI
Why Blair won….
30
20
15
5
0
5
10
15
20
25
30
35
Blair Howard
% A capable leader % Good in a crisis
©MORI
25%
23%
28%
29%
29%
25%
44%
51%
40%
40%
40%
35%
13%
12%
16%
14%
17%
19%
Managing the economy
Hospitals
Representing Britain abroad
Schools
Anti-social behaviour
Cameron NeitherBlair
Q I am now going to read out a list of issues and I'd like you to tell me which party leader you trust most to deal with each of them — the Prime Minister, Tony Blair or the Conservative leader, David Cameron?
Protecting the natural env’t
Source: Ipsos MORI/SunBase: British public, 18+ (1,001) 12-17 January 2006
And we still trust Blair more than Cameron…
©MORI
So what matters for schools?
©MORI2%
2%
2%
7%
13%
35%
43%
59%
Q Please could you tell me, for each of the professions I am going to read out, how much respect, if any, you have in them and the job they do?
The general public’s respect for professions
Journalists
Politicians
Headteachers
Lawyers
Businessmen/ women
Council officials
Police officers
Doctors
Base: General public, Great Britain (2,050) 25 - 30 March 2004
% A great deal of respect
Rising to 47% of parents
©MORI
Teachers are a bit hard on themselves!
% Great deal/fair amount% Not much/ none at all
Q What level of respect do you feel each of the following groups gives to the teaching profession?
Base: Teachers in England (70,011) 4 October – 29 November 2002
Governors
Other public sector professionals
Students generally
Private sector professionals
The Media
The Government
The general public
Parents generally
81%
54%
50%
34%
30%
26%
18%
12%
16%
45%
49%
58%
68%
55%
72%
86%
©MORI
The public like you……….
Poor
Q Thinking about leadership within schools, to what extent do you feel that leadership is good or poor?
Declined
Good
Q To what extent, if at all, do you feel that leadership provided by heads and/or their deputies has improved or declined over the last three years?
Base: Members of the general public who have had contact with schools in GB (995) 25 - 30 March 2004
Improved
©MORI
Teachers’ views of school leadership
Poor
Q Thinking about leadership within schools, to what extent do you feel that leadership in schools in England generally is good or poor?
Good
Base: Teachers in England (802), MORI Teachers Omnibus 6 – 28 May 2004
©MORI
Teachers’ views of school leadership
Poor
Q Thinking about leadership within schools, to what extent do you feel that leadership in schools in England generally is good or poor?
Poor
Good
Q And to what extent do you feel that leadership in your own school is good or poor?
Base: Teachers in England (802), MORI Teachers Omnibus 6 – 28 May 2004
Good
©MORI
2%
2%
2%
3%
3%
3%
4%
7%
11%
24%
Inspirational leaders
Tony Blair
My parents
Nelson Mandela
John F. Kennedy
My teacher or headteacher
Margaret Thatcher
Mahatma Gandhi
Mother Teresa
Martin Luther King
Winston Churchill
Base: General public, Great Britain (2,001) 20 - 35 February 2003
©MORI
Excellent organisations are better at
listening to staff, and making them
feel part of things
©MORI
Some clear evidence of what works in Local Government
©MORI
52%
42%
35%
35%
32%
People in Excellent Councils have higher job satisfaction...
Base: 500 Council employees interviewed by telephone in late July-early August 2003
% very satisfied with job
Excellent
Good
Weak
Poor
Fair
©MORI
72%
80%
71%
68%
69%
Satisfaction with Pay doesn’t vary much........it isn’t a critical factor in success, more a hygiene issue
Base: 500 staff interviewed by phone - July/August 2003
% satisfied with payExcellent
Good
Weak
Poor
Fair
©MORI
77%82%
62%
52%
47%
81%
51%
57%
74%
54%
49%
57%
46%46%
53%
Nice people, interesting work - everywhere
Friendliness of colleagues
Interesting work
Working hours
Base: All respondents (500)
% very satisfied with job factors
Excellent Good Weak PoorFair
©MORI
62%47%
42%
44%
22%
45%
42%
25%
32%
39%
27%
61%
46%34%
59%
What seems to distinguish excellent performers
Input into job plans
Opportunity to show initiative
Feedback on your performance
Base: All respondents (500)
% very satisfied with job factors
Excellent Good Weak PoorFair
©MORI
What line management skills
are most important?
©MORI
Being nice does not seem to correlate with CPA performance
Base: 500 staff interviewed by phone - July/August 2003
73%
53%
81%
58%
74%
50%
73%
51%
74%
48%
Is approachable Gives me credit when I’ve done a good job
% always applies to my line manager
Excellent Good Fair Weak Poor Excellent Good Fair Weak Poor
©MORI
But listening to staff seems particularly important.......
Base: 500 staff interviewed by phone - July/August 2003
63%
51%56%
48%50%45%47%
43%46%
40%
Listens to my ideas Consults me on matters where I can contribute
% always applies to my line manager
Excellent Good Fair Weak Poor Excellent Good Fair Weak Poor
©MORI
Change - Communication and Co-ordination
Base: 500 staff interviewed by phone - July/August 2003
57%
35%
44%
29%21%
30%
7%
17%
-15% -13%
Reasons for change are well communicated
Change here is well managed
Net agree +/-
Excellent Good Fair Weak Poor Excellent Good Fair Weak Poor
©MORI
Kenneth Williams on Jackanory 1968
©MORI
How confusing can it become?
©MORI
Familiar?
“Nobody could explain clearly what the organisation claimed to stand for. Even within primary documents there is limited information”
©MORI
Improving ways of working with DfES
% Very/fairly important% Not very/not at all important
Q Thinking about how the DfES might improve the way it works with you in the next few years, how important or unimportant do you think each of the following will be?
97%
96%
93%
88%
83%
78%
76%
72%
70%
64%
3%
3%
5%
11%
16%
20%
20%
25%
27%
32%
Base: Teachers in England and Wales (984); MORI Teachers’ Omnibus, 8 Oct – 7 Nov 2003
Better understanding of the challenges you faceAdopting a more listening style
More opennessMore explanation about decisions & developmentsBetter use of information technology
Introducing new forms of consultation
More secondments & staff exchanges
Targeted communications via web/e-mail,publications, events/conferences
Better access to individual staff withinDfESMore briefing/liaison meetings with staff within DfES
©MORI
What do these people have in common?
©MORI
From Colin Powell’s Leadership PrimerFrom Colin Powell’s Leadership Primer
"Great leaders are almost always great simplifiers,
who can cut through argument, debate and
doubt,to offer a solution
everybody can understand."
©MORI
“AS LEADERS, WOMEN RULE: New Studies find that female managers outshine their male counterparts in almost every measure” Special Report, Business Week
©MORI
“Ninety percent of what we call ‘management’ consists of making it difficult for people to get things done.” – Peter
Drucker
©MORI
“We have a ‘strategic’ plan. It’s called doing things.”
- Winston Churchill
©MORI
Top ten motivating factors for headteachers?Q Which, if any, of the following factors, motivate you most as a headteacher?
©MORI33%
38%
39%
42%
43%
45%
45%
46%
54%
58%
Top ten motivating factors for headteachers?
Base: All headteachers (911)
Q Which, if any, of the following factors, motivate you most as a headteacher?
Building shared values
Role is dynamic/ not routine
Job satisfaction/sense of personalachievement
Sense of vocation
Changing social culture
Passionate belief in the role
Professional autonomy/implementingown vision
Maintaining high standards
Collegiality/teamwork
People management (i.e. managing staff)
Pay 8%
School mgt/budgets11%!
©MORI
Top ten demotivating factors for headteachers
Q Which, if any, of the following factors, demotivate you most as a headteacher?
©MORI15%
18%
20%
32%
33%
39%
39%
41%
50%
54%
Top ten demotivating factors for headteachers
Base: All headteachers (911)
Q Which, if any, of the following factors, demotivate you most as a headteacher?
Inspection/measures of accountabilitye.g. via OFSTED
Administrative demands
Changes in policy
Stress
External interferences e.g. from LEA,DfES
Less contact with pupils
Financial responsibilities
Problems with recruitment/retention
Low status/negative media image of theprofession
Isolation
StaffParentsDiscipline1%
©MORI23%
26%
28%
43%
45%
48%
55%
56%
76%
Freedom to manage?
Base: All headteachers (911)
Q To what extent do you agree or disagree with each of the following statements about your role as a headteacher? % STRONGLY agree
I have the freedom to manage my schoolas I wish
I have a clear vision for my school
©MORI23%
26%
28%
43%
45%
48%
55%
56%
76%
Freedom to manage?
Base: All headteachers (911)
Q To what extent do you agree or disagree with each of the following statements about your role as a headteacher? % STRONGLY agree
My staff work as a team
My current role is very stressful
I am confident in my current role
I have the freedom to manage my schoolas I wish
Being a headteacher has always beenmy ambition
I can admit to my weaknesses and workwith others to improve these areas
I lead by example
I enjoy my current role
I have a clear vision for my school
©MORI
Who inspires head teachers….?
©MORI
38%
40%
44%
50%
50%
71%
75%
82%
18%
24%
33%
33%
Headteachers’ inspiration
Base: All headteachers (911)
Q Please indicate below the main sources to which you look for inspiration and ideas about your work and practice as a school leader.
Top 12 mentions
©MORI
38%
40%
44%
50%
50%
71%
75%
82%
18%
24%
33%
33%
Headteachers’ inspiration
Base: All headteachers (911)
Q Please indicate below the main sources to which you look for inspiration and ideas about your work and practice as a school leader.
Other headteachers/school leadersTop 12 mentions
©MORI
38%
40%
44%
50%
50%
71%
75%
82%
18%
24%
33%
33%
Headteachers’ inspiration
Base: All headteachers (911)
Q Please indicate below the main sources to which you look for inspiration and ideas about your work and practice as a school leader.
Local education authorities (LEAs)
Other headteachers/school leadersTop 12 mentions
©MORI
38%
40%
44%
50%
50%
71%
75%
82%
18%
24%
33%
33%
Headteachers’ inspiration
Base: All headteachers (911)
Q Please indicate below the main sources to which you look for inspiration and ideas about your work and practice as a school leader.
Professional associations
The DfES
Senior management or senior leadershipteams (SMTs)
NCSL
Internet, intranet & CD roms
Local education authorities (LEAs)
Books, newspapers and other publications(education, business, government)
Conferences/seminars
Other headteachers/school leaders
Headteacher(s) you have worked for
Ideas from other countries
TeacherNet
Top 12 mentions
©MORI
Staff Advocacy
©MORI
Cycle of Success
Awareness
Advocacy
Commitment
Transaction
Satisfaction
Trust
©MORI
Cycle of Success
Awareness
Advocacy
Commitment
Transaction
Satisfaction
Trust
©MORI
Cycle of Decline
Awareness
Advocacy
Commitment
Transaction
Satisfaction
Trust
©MORI
MORI Excellence Model - Consumers - 1995
M&S Sainsbury Tesco% % %
* £39m £38mAdvertising Spend
Base: Those in market for each business goods/service
Advocacy
Commitment
Satisfaction
Transaction
Trust
Awareness
15 6 5
55 30 37
70 44 53
72 45 55
97 85 94
97 85 94
©MORI
Financial Times, 8 January 2001
©MORI
-5
0
5
10
15
20
25
30
35
40
45
Customer Advocacy Share Price (Indexed)
Marks & Spencer’s Trends -since 1995
Base: M&S Customers
Nov 95 Sept 99Mar 98
©MORI
Already Use products
Knows people who
uses products
Seen advertising
Knows someone whoworks for the
firm
Heard / Read about
in the media
Visited Website
0.4
0.6
0.8
1
2.2 2.7 3.2
Favourability
Familiarity
Results for major computer manufacturer
Impact of different types of communication
©MORI
74%
64%
67%
63%
68%
62%
61%
59%
54%
39%
38%
6%
11%
8%
13%
16%
19%
17%
19%
32%
35%
The proudest people in the public sector….
AdvocatesDetractors
Q Which of these phrases best describes the way you would speak about the services your organisation provides?
Base: All respondents
Teachers
Nurses
Education (national total)
Health (national total)
Local Authority
GPs
Police
National Total
GP Receptionists
Allied Health Professionals
Private sector norm*
*Private sector norm based on all MORI private sector surveys as of April 2004
0%
©MORI
55%
48%
44%
43%
42%
40%
39%
39%
37%
34%
15%
18%
24%
9%
31%
21%
19%
27%
26%
49%
Even if they don’t all agree with the government….
AgreeDisagree
Q Do you agree or disagree with the government’s overall objectives for the service you deliver to customers?
Base: All respondents
Nurses
GP receptionists
Allied Health Professionals
Teachers
Education (national total)
Police
GPs
Health (national total)
Local Authority
National total
©MORI
44%
63%
44% 42%39%
25%
Advocacy - self fulfilling prophecy?
Overall Excellent Good Fair Weak Poor
% who strongly agree that they would speak highly of the authority to others outside the organisation
Base: 500 staff interviewed by phone - July/August 2003
©MORI
Building Real
Advocacy
©MORI
Keys to Advocacy - themes to focus on
Being able to contribute; listening and feedback
Faith in the leadership/direction - understanding the story
Organisational Pride
Communications – transparency– honesty– relevance
“Good Show. Canadian Ice Hockey Team”
“Good Show. Canadian Ice Hockey Team”
©MORI
World Champions - 2003
©MORI
Women’s U22 TeamCanada captured gold at the European Air Canada Cup with a 6-1 win over the host German team in Hanover, Germany.
©MORI
Yugoslav Men’s Ice Hockey Team
©MORI
Yugoslav Men’s Ice Hockey Team
©MORI
We aren’t making progress on communications
Change Over TimeLevel of Communication
Time70’s
Base: MORI normative database
80’s 90’s
100
50
0
©MORI
Stopping to think
“As a leader you have to be aware that you’re communicating all the time, whether you mean to or not. Everything you do and don’t do will be interpreted and you need to be aware of that”
©MORI
Key Points
©MORI
Summary
Need to over-invest in internal communications
Think carefully about how you manage your people
Culture matters more than targets
Make sure people outside know what you are doing
Decide what you are going to be famous for – and stick with it