Ben Gracewood Mobility: The changing face of business
Jan 28, 2015
Presented by Ben Gracewood - a Windows Phone MVP and avid fan of gadgets. Ben provides insight on the mobility space at an Intergen Twilight Seminar. To help listeners understand the market trends, the opportunities, and how organisations can take advantage of this new technology wave.
This Twilight seminar provided insight on the following:
* Mobile usage trends, including predictions about mobile web browsing versus ‘traditional’ browsing
* Mobile sales trends
* Opportunities in the mobile space and how your organisation can leverage them (context, location and immediacy)
* Issues that can occur during mobile development
* Architecture approaches
* Mobile tools
* Real world examples
This is targeted at executives and architects interested in learning more about the pending impact mobility and mobile devices will have on their businesses.
This Twilight seminar provided insight on the following:
* Mobile usage trends, including predictions about mobile web browsing versus ‘traditional’ browsing
* Mobile sales trends
* Opportunities in the mobile space and how your organisation can leverage them (context, location and immediacy)
* Issues that can occur during mobile development
* Architecture approaches
* Mobile tools
* Real world examples
This is targeted at executives and architects interested in learning more about the pending impact mobility and mobile devices will have on their businesses.
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Transcript
Mobility – The changing face of business
Mobility: The changing face of business OR
Mobility: Changing the face of business OR
Mobility: Facing the change of business
Not plastic surgery
Mobility: Business of changing the face
Mobility – The changing face of business
Why you are here. The growth in mobile
What you can do with Mobility.
What you can do about it.
How do you do it?
Agenda
Mobility – The changing face of business
Mobility – The changing face of business
Mobility – The changing face of business
NZ Loves iPhone
Mobility – The changing face of business
Mobility – The changing face of business
Mobility – The changing face of business
It’s not just phones
Mobility – The changing face of business
For Customers: Immediacy
Context
Presentation
For Users: Field force automation
Service
Security
Enterprise Management
Mobile is here. What can we do with it?
For our Customers:
Mobility – The changing face of business
Immediacy
Mobility – The changing face of business
Expect mobile search hits first Store locations, ATM finder, pub quiz answers.
Instant gratification Win (and RETAIN) clients, and/or reduce call load.
Flexiwork Gen Y will love you (more)
Immediacy Improve engagement and connection with
customers and staff
Mobility – The changing face of business
We’ve always had context “Please log in here”
Mobile context is additional, and ambient Location, contacts, dialler
Privacy implications
How does context help? Geolocation – report an accident or graffiti
Search – find my nearest …
Directions – salesforce automation
Context
Mobility – The changing face of business
Presentation
For Your Staff:
Mobility – The changing face of business
Windows Mobile is still the Gold Standard for field force Rugged device availability (guaranteed life cycle)
Peripherals (Barcode, RFID, Signature Capture)
Mature app platform (e.g. SQL Compact
Deployment and device management tooling
Yes, it does have a future!
Field Force Automation
Mobility – The changing face of business
Can your users access mobile services (email, intranet) Why not?
If your customers expect it, your staff will too.
Microsoft Exchange 2003 SP2 (or newer) Exchange Direct Push (uses LESS data than manual sync)
Remote Wipe
Password Policies
Staff Service
Mobility – The changing face of business
Aka: Where BlackBerry Was King.
Microsoft Exchange Device Management Force Pin lock, remote wipe, etc. for pretty much any device
Microsoft SCCM support for iPad coming in 2012
Alternatives for iPad/iPhone: Wavelink Avalanche
Security & Enterprise Management
Mobility – The changing face of business
For Customers: Immediacy
Context
Presentation
For Users: Field force automation
Service
Security
Enterprise Management
Mobile is here. What can we do with it?
So let’s build a mobile solution
Mobility – The changing face of business
Mobility – The changing face of business
Do not want:
Mobility – The changing face of business
App or web?
iPhone or Android (or BlackBerry or Windows Phone, or …) Do I have to pay 2, 3, or more times for development?
Getting your stuff on the device
User Experience Not just a sexy user interface
Install, data consumption, privacy, hygiene
Mobile Strategy Challenges
Mobility – The changing face of business
APP
App or Web?
Generally more rich
Can engineer to use less data
Slight install barrier
Marketplace acceptance issues
Tips:
Use an experienced designer
Design for the platform
WEB
No install barrier or marketplace
Careful caching required for NZ
Multi-browser/resolution issues
Tips:
Don’t try to emulate native apps
Follow platform guidelines
Create applications for your own unique requirements
Mobility – The changing face of business
Apps vs Web
Mobility – The changing face of business
iPhone or Android (or Blackberry or WP7 or Symbian)? iPhone won’t dominate for ever
Do I have to pay 2 (or 5) times?!
Will Steve Jobs accept it into his marketplace?
Will it work on my Android Samsonic XT3 with a slide-out keyboard?
It costs $1.99? Outrageous!
I see you’re trying to build a mobile app…
Mobility – The changing face of business
Cross-compilers Flash, Phonegap, Mono
Reality: none of these provide an ideal result
HTML Web Containers A valid approach, but heavily design dependent
Frameworks and services generators Roll your own
JOOB Mobile (go Kiwi!)
Possibly the best middle-ground?
Solving (or not) the app challenge
Mobility – The changing face of business
Ideal App Approach
Mobility – The changing face of business
Web skins (MVC) Coupled with…
Javascript Libraries Sencha (sencha.com)
Jquery (jquerymobile.com) …and ideally…
HTML5/CSS3
Mobile Web: Truly Cross-Platform?
Mobility – The changing face of business
Standard multiple-browser issues
Multiple resolutions Some Androids have very small screens.
Platform specific requirements Hi-resolution home screen icons for iPhone
Tiles for Windows Phone
But, in general, web is more cross-platform than apps
Cross-platform Mobile Web?
Mobility – The changing face of business
SharePoint Mobile (“free”)
Mobile CMS Skins (often “free”)
Service integration
Mobile Web: Use What You Have
Mobility – The changing face of business
Ideal Mobile Web Approach
Mobility – The changing face of business
Bad UX can torpedo the best app ideas Surfacing in marketplace is (generally) dependent on reviews
Great UX can result in tons of free viral marketing
New Zealand has some unique requirements Expensive and sometimes intermittent data
Latency accentuated by international round trips
Cross-compilers and frameworks often aren’t good Forcing one platform’s paradigms on another is grating for users
The savings in dev time can result in cost via low user uptake
User Experience
Mobility – The changing face of business
Mobile Device Management (Andrew Kosmadakis) Microsoft Exchange
Microsoft SCCM
Mobile Apps (Ben Gracewood) .NET 4.0 Services and Developent
Windows Phone 7 Design and Development
iPhone Design and Development
Mobile Web (Contact Intergen!) Microsoft SharePoint
ASP.NET, HTML5 Design and Development
Intergen/Microsoft Platform Fit
Mobility – The changing face of business
Mobile is coming to your business, if it’s not already here.
Mobile design and development strategy should be core.
Intergen and Microsoft can help!
Rounding up
Questions
Thank You
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