eCommerce Delivery Trends: what and where Australians are buying online Ben Franzi GM Sales, Global eCommerce Platforms, Australia Post and StarTrack
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eCommerce Delivery Trends: what and where Australians are buying online
Ben Franzi
GM Sales, Global eCommerce Platforms, Australia
Post and StarTrack
Page 2 | A business of Australia Post
StarTrack and Australia Post
Largest logistics force in the country.
Services business and consumer markets.
Offer parcel, freight, express, courier and
international logistics solutions.
Deliver end to end ecommerce solutions.
Page 3 | A business of Australia Post
eCommerce for FY15 is tracking at 4.9% year to date
NAB online physical goods transactions YOY growth rate %
FY11 FY12 FY13 FY14
FY12 growth
rate = 33.1%
FY13 growth
rate = 22.9%
FY14 growth
rate = 4.6%
FY1
5
-5
0
5
10
15
20
25
30
35
40
45
Jan
12
Jan
11
Oct
11
Apr
11
Oct
12
Ju
l
12
Ju
l
11
Apr
12
Apr
13
Apr
14
Ju
l
14
Jan
14
Oct
13
Ju
l
13
Jan
13
6.5%
*Index based on NAB Online Retail Sales Index (NORSI)
Page 4 | A business of Australia Post
This year, worldwide B2C eCommerce sales are set to total $1.5 trillion USD
$57.7bn Latin America
$482.6bn North America
$347.4bn Western Europe
$58.0bn Central & Eastern
Europe
$33.8bn Middle East & Africa
$525.2bn Asia Pacific
Page 5 | A business of Australia Post
eCommerce international inbound
•FY 14 saw
international
transactions only
grow by
1% compared to
domestic
growth of 6%
International inbound has been stable at around
30% of total eCommerce for the last 3 years •China is only 18% but
grew by
47% for FY 14
•The big exporters are in
decline.
UK at 1% and US at 6%
CHINA
USA UK
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Cross border trade
ULE
TMALL SAI CHENG
Page 7 | A business of Australia Post
What are Australians buying?
1. Department Stores 2. Fashion 3. Homewares and
Appliances
66%/68% 9%/15% 8%/3%
Source: Quantium
Page 8 | A business of Australia Post
and where?
Page 9 | A business of Australia Post
And in greater Sydney we see…
Page 10 | A business of Australia Post
There are differences between online and industry
Page 11 | A business of Australia Post
And even with industry compared to a Brand
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Key Insights
• People want parcels delivered to convenient locations
• Work is a dominant delivery address
• Population density drives parcel delivery volume
• eCommerce delivery trends create opportunity for Australian online retailers
Page 13 | A business of Australia Post
Thank you Questions & Answers
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