Ben Franklin Institute of Technology Graphic Standards Guide

Graphic Identity Standards2009

This publication is the approved artwork guide for the Benjamin Franklin Institute of Technology (BFIT).All marks shown in this publication are the property of the BFIT and may be reproduced with permission.

The colors shown in this guide are for color reference only. Match to PANTONE® color standards for accuracy.PANTONE® is the property of Pantone Inc.

©2009 Benjamin Franklin Institute of Technology. All rights reserved.

Benjamin Franklin Institute of Technology Graphic Identity Standards

Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .5

BFIT Signature . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6

Signature Components and Standards . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6

Signature Configuration . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .7

Color Standards . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .8

Alterations (Examples of Incorrect Usage) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .9

BFIT Logo . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .10

Shockers Logo . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .11

Color Standards . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .12

The Institute Seal . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .13

Color Variations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .14

Typography . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .15

Color Palette . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .19

Resources . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .20

Contents

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Benjamin Franklin Institute of Technology Graphic Identity Standards4

Benjamin Franklin Institute of Technology Graphic Identity Standards

As faculty, staff, or students, we show our pride in the Benjamin Franklin Institute of Technology by contributing in many ways to itsdynamic mission. Using BFIT’s approved artwork guide — the symbols, logotype, and colors we use to represent BFIT visually — when telling the institute’s story is an important way we all support BFIT.

Consistent and thoughtful use of BFIT’s visual symbols helps convey the institute’s distinctive history and reputation. The cohesive system provides us with a strong “BFIT” and a highly readable and recognizable way of visually representing the institute. When our many com-munication pieces, from business cards to e-newsletters, are identifiable as coming from one institute, the depth and diversity of BFIT will be even more appreciated. It is expected that all departments and units understand and follow the guidelines described in this docu-ment.

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Introduction

Benjamin Franklin Institute of Technology Graphic Identity Standards6

Institute Identity System: The BFIT Signature

Signature Components and Standards

OverviewUniform use of the BFIT signature builds awareness of the institute in the academic community and beyond.Therefore, the BFIT signature should be used in accordance with the guidelines in this approved artwork guide.

Components of the Institute Signature 1. BFIT logo. A graphic representation of a shield with the popular Franklin kite image. 2. Logotype. “Benjamin Franklin Institute of Technology” set in all caps Felix Titling. The extended leg on the “R” – an alteration of the Felix font – represents the hills of the Boston area. 3. Signature rule. Provides a graphic break between the Benjamin Franklin name and Institute of Technology.

Please Note: • The Felix Titling font was customized for the logotype, so NO PART OF THE BFIT SIGNATURE SHOULD BE RESET.

BFIT Logo

Logotype

Rule

Benjamin Franklin Institute of Technology Graphic Identity Standards

Institute Identity System: The BFIT Signature and Tagline

7

Clear SpaceClear space requirements must be observed except inspecial pre-approvedcircumstances.

Signature and Signature+Tagline Configuration

The components of the signature should not be separated. Because the font was customized for the logo and the logotype, neither should be reset.

Minimum SizeThe height of the BFIT Signature should not be lessthan 1 inch in print, shown here in actual size.

X X

= 1/2 X

= 1/2 X = 1/4 XX = Height of the BFIT Signature

X = Height of the BFIT Signature

1 Inch

Benjamin Franklin Institute of Technology Graphic Identity Standards

Institute Identity System: The BFIT Signature

8

Color StandardsThe colors used in the institute signature help make it a distinguishable element of BFIT’s identity. It is important to beconsistent in the use of color.

Three-color SignatureThe three-color signature is always preferred. It should be used ona white or light background. When the three-color signature is usedon a dark background, the logotype should be reversed (white).

Do not use the signature on a background that providesinsufficient contrast.

When the signature is used on a photographic background,drop shadows may be used to enhance legibility.

Franklin MaizePMS 124

BFIT NavyPMS 289

BFIT BluePMS 286

PMS 289

Black

PMS 430

One-color SignatureIf used in one color, the signature should be printed in BFIT Navy (PMS 289), black, or BFIT Gray (PMS 430)

Use of Other ColorsDo not recolor, tint, or create variations of the BFIT signature.The BFIT signature may also be reversed on colors other thanthose recommended here.

Reversed One-color SignatureWhen using a solid-color background, the signaturecolors should be reversed (white).

Benjamin Franklin Institute of Technology Graphic Identity Standards

Institute Identity System: The BFIT Signature

Alterations

The configurations and color standards for the BFIT signature are intended to meet most designneeds. Exceptions to the guidelines in this document may be made only with prior approval.

Examples of Incorrect Usage

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DO NOT REPOSITION, RESIZEOR SEPARATE COMPONENTS

DO NOT OVERLAP OTHERLOGOS OR MARKS

DO NOT OVERLAP OR OBSCURE THESIGNATURE UNLESS LEGIBLE

DO NOT CREATE A DECORATIVE PATTERNWITH ANY PART OF THE SIGNATURE

DO NOT OUTLINE ANY PART OF THE LOGOTYPEOR SET IN ANOTHER TYPEFACE

USE DROP SHADOWS OR OTHER BACKGROUNDEFFECTS ONLY TO ENHANCE LEGIBILITY

Benjamin Franklin Institute of Technology Graphic Identity Standards

X

BFIT LogoThe BFIT Logo alone, as the dominant part of the signature, has a great deal of visible presence on apparel and promotional items.

Institute Identity System: The Institute Logo

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Clear SpaceClear space requirements must be observed except inspecial pre-approvedcircumstances.

Minimum SizeThe height of the BFIT Logo should not be lessthan 1/4 inch in print, shown here in actual size.

1/4 Inch

= 1/2 X

X = Height of the BFIT logo

Color StandardsThe BFIT Logo should appear only in Three Color (PMS 286, 124, 293) Navy (PMS 289), Black or Gray (PMS 430). A one color version is recommended for embroidering when material is not the standard BFIT Blue.

Benjamin Franklin Institute of Technology Graphic Identity Standards11

ShockersThe Shockers logo is an iconic presence on the BFIT campus and on apparel and other promotional items. It often represents theinstitute in place of or in addition to the BFIT logo and signature. As such, a set of guidelines has been developed for using theShockers Logo in print and on promotional items.

Institute Identity System: The Shockers Logo

Clear SpaceClear space requirements must be observed except inspecial pre-approvedcircumstances.

= 1/4 X

X = Height of the Shockers Logo

X

Minimum SizeThe height of the Shockers Logo should not be less than 1/2 inch in print, shown here in actual size.

1/2 Inch

Grayscale ShockersThe grayscale Shockers Logo is accept-able ONLY for high-quality printreproduction.

Benjamin Franklin Institute of Technology Graphic Identity Standards

Institute Identity System: The Shockers Logo

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Color Standards

The two-color Shockers Logo is preferred in BFIT Blue (PMS 286) and Franklin Maize (PMS 124). It may also be printedin one-color black, BFIT Blue (PMS 286) or BFIT Navy (PMS 289). When used on a dark background, “Shockers” should be reversed to provide contrast.

PMS 124PMS 286 PMS 289

Examples of Incorrect Use

DO NOT STRETCHOR DISTORT

DO NOT PLACE ON ABACKGROUND THATDOES NOT PROVIDE

SUFFICIENT CONTRAST.

DO NOT DELETE OR ALTERANY ELEMENTS

DO NOT USETHE LOGO

AS A PATTERN

DO NOT REASSIGN COLORS

USE DROP SHADOWS OROTHER BACKGROUND

EFFECTS ONLYTO ENHANCE THE LEGIBILITY

Benjamin Franklin Institute of Technology Graphic Identity Standards13

Institute Identity System: The Seal

Created in 2008, the Institute seal is intended for formal and ceremonial purposes.

Use of the SealThe seal may be placed on materials of an official, formal or ceremonial nature, such as documents that describe a student’sacademic relationship to the institute, on official personnel-related documents, and official research-related documents byBFIT units.

The seal should not be used as a background graphic or design element.

Clear SpaceClear space requirements must be observed except inspecial pre-approvedcircumstances.

= 1/4 X

X = Height of the Seal

X

Minimum SizeThe height of the Seal should not be less than 1/2 inch in print, shown here in actual size.

1 Inch

OFFICIAL USE ONLY

Benjamin Franklin Institute of Technology Graphic Identity Standards14

Institute Identity System: The Seal

Color Variations

The seal may be printed only in the same color variations as the BFIT Signature. Reversing the seal out of a color is acceptable if done judiciously.

Full Variations Reverse Variations

Benjamin Franklin Institute of Technology Graphic Identity Standards15

Institute Identity System: Primary Typography

Typography

The BFIT logotype use Felix Titling, an all uppercase font. Bell MT, a serif font, and Tw Cen MT, a sans serif font, arerecommended as complementary fonts. Units may purchase these fonts to complement use of the visual identity elements;however, they are NOT required. The BFIT signature and identity elements are provided as vector art.

Felix TitlingThe BFIT logotype use Felix Titling. Because the type elements are enhanced, they should never be reset.Felix Titling is all caps and the font family consists of only one weight, Regular.

To purchase Felix Titling, go to http://www.adobe.com/type.

Felix Titling

abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890 $%&(.,;:#!?)

Logotype

Benjamin Franklin Institute of Technology Graphic Identity Standards16

Bell MTBell MT complements the Felix Titling font in BFIT’s signature. Bell MT can be used as body text in business correspondence. It is also suggested for body text in publications such as brochures, catalogs, and newsletters. Bell MT Italic is suggested for use in body textcaptions.

To purchase Bell MT, go to http://www.adobe.com/type.

Bell MT font families consist of 3 font weights and styles: Regular, Italic, and Bold.

Bell MT

abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890 $%&(.,;:#!?)

Bell MT Italic

abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890 $%&(.,;:#!?)

Bell MT Bold

abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890 $%&(.,;:#!?)

Institute Identity System: Secondary Type

Benjamin Franklin Institute of Technology Graphic Identity Standards17

Tw Cen MTTw Cen MT Bold is the sans serif font used for text in the subordinate area of the BFIT signature. Tw Cen MT may be appropriate forheadlines, subheads, bylines, captions, sidebars, and dates.

To purchase Tw Cen MT, go to http://www.adobe.com/type.

Tw Cen MT font family with 4 weights: Regular, Italic, Bold and Bold Italic.

Tw Cen MT

abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890 $%&(.,;:#!?)

Tw Cen MT

abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890 $%&(.,;:#!?)

Tw Cen MT

abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890 $%&(.,;:#!?)

Tw Cen MT

abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890 $%&(.,;:#!?)

Institute Identity System: Secondary Type

Benjamin Franklin Institute of Technology Graphic Identity Standards18

Benjamin Franklin Institute of Technology Graphic Identity Standards19

Secondary Palette

To assist designers with color decisions, the institute encourages use of the following secondary color palette. This paletteis meant to guide the design of publications and products and to complement the primary palette.

Institute Identity System: Color Palette

Colonial BlueSpot color: PANTONE® 5415

Process: C42 M8 Y0 K0

French BlueSpot color: PANTONE® 302Process: C100 M25 Y0 K50

PineSpot color: PANTONE® 336Process: C100 M0 Y67 K47

Cool Tones >>

GoldSpot color: PANTONE® 139Process: C0 M37 Y100 K23

TomatoSpot color: PANTONE® 1805Process: C0 M91 Y100 K23

CurrantSpot color: PANTONE® 7428Process: C0 M80 Y45 K55

Warm Tones >>

CopperSpot color: PANTONE® 174Process: C0 M70 Y100 K36

MusketSpot color: PANTONE® 4625Process: C0 M60 Y100 K79

SmokeSpot color: PANTONE® 7540

Process: C0 M0 Y0 K72

Dark Neutrals >>

SilverSpot color: PANTONE® 420

Process: C0 M0 Y0 K15

BreechesSpot color: PANTONE® 7503

Process: C0 M12 Y35 K25

SandSpot color: PANTONE® 7508

Process: C0 M15 Y40 K4

Light Neutrals >>

Black White

Basics >>