Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477 Bellator MMA Championship Print, Online and Social Media Campaign DMA: Los Angeles Project Manager: Sean Bello [email protected]
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Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477
Bellator MMA Championship Print, Online and Social Media Campaign
DMA: Los Angeles Project Manager: Sean Bello [email protected]
Overview of Campaign This report recaps our efforts on multiple levels including:
• Online Marketing through CampusCircle.com Banner Ads, Newsletter Advertising, Social Media and Sweepstakes hosting
were all utilized for the film. • Campus Circle Advertising for the film appeared in Campus Circle, a free alternative newspaper
in Los Angeles.
Bellator Championship Campaign Recap
Banner Advertising - 104K impressions, 135 clicks • Movie Trailer – 70 Pg Views Sweepstakes – Pg Views – 505, Entries – 155
Social Media – Posts to Facebook (6,255 likes), Twitter (2,837 followers) Online Editorial – 835 Page Views • Calendar Page Views - 102
Newsletter Banner Ad – 2 wks, 26.1K+ emails, Clicks – 32
Total Page Views – 1,545 Total Clicks – 167 Campaign Duration – 14 Days
Print Ad – Campus Circle 30,000 Circulation • 90,000 Readership
Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. The
banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 519,000 page views and 140,000 unique visitors. Impressions – 104K. Clicks – 135.
Campus Circle
Newsletter
Emails – 26.1K Opens – 2,000
Bellator Clicks – 32 Newsletter – 2X
Movie Trailer Page
Page Views – 70 Website Traffic Page Views – 519,000/month
Unique Visitors – 140,000/month
Calendar Page
Page Views – 102 Website Traffic Page Views – 519,000/month
Unique Visitors – 140,000/month
Editorial Page
Page Views – 838 Website Traffic Page Views – 519,000/month
Unique Visitors – 140,000/month
Social Media Twitter – 2,837
Facebook – 6,255 sample posts
Sweepstakes Los Angeles
Entries – 155 Page Views – 508
Demographics of Entrants
Age – 45% 18 to 34 Gender – 50% female
Ethnicity – 58% Caucasian. 16% Hispanic
Status – 33% College
Sweepstakes Stats - Age
Sweepstakes Stats - Ethnicity
Sweepstakes Stats - Gender
Sweepstakes Stats - Status
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