BELL COMPANY PRESENTATION
May 13, 2015
BELL COMPANY PRESENTATION
• The company was established in 1983. • Initially the company was focusing on production of lipsticks, eye-liners and lip-liners. • Bell was the first Polish company offering a full range of colour cosmetics. •Today Bell is leading cosmetic brand in Poland. • Bell is present on more that 30 markets, including such demanding as Russia, Ukraine, France, Spain, Georgia, Iceland, Greece and the Middle East. •Total plant area 8930 m². •Employment:
-2010 – 280 people -2011 – 330 people -2012 – 400 people
WHY BELL?
Leader among Polish cosmetics brands with established and stable position
on home market
Profitable sales and successful turnover on many foreign markets
Products of the highest world standard at a reasonable price
Cosmetics following the latest trends, including seasonal limited collections
Wide range of colours fulfilling each woman’s demands regardless of taste or skin complexion
Modern equipment for the production of cosmetics and fully prepared staff
Our own professional laboratory supervising the quality of products
When developing new and improving already existing formulas we use the experience of leading French and German laboratories
Extremely flattering, timeless, wide range of colours and shades of cosmetics
A variety of color cosmetics lines designed for clients of any age
PRODUCTS
Stick products – lipsticks, concealers, eyeliners and lip liners
Pressed products – powders, eye shadows, blushes, bronzers
Liquid products with high viscosity – lip glosses
Mousses – eye shadows, foundations, concealers, blushes, bronzers
Emulsions – foundations, concealers, mascaras
Liquid products – liquid mascaras, eyeliners, eye shadows
Loose powders – eye shadows, powders, bronzers
Nail polishes
RESEARCH AND DEVELOPMENT
New products are tested at every stage of development
Our products are NOT tested on animals
Modern equipment for the production of cosmetics and fully prepared staff
Our own professional laboratory supervising the quality of products
When developing new and improving already existing formulas
we use the experience of leading French and German laboratories
QUALITY CONTROL
Production takes place according to the standards of c-GMP and ISO 9001:2008
Control of raw materials and masses
Control on every stage of the production
Control of packaging
Control of the final product
MARKET SHARES
33%
34%
33%
Private label
Export
Poland
BELL IN POLAND
Traditional trade
Retail chains
Drugstores
BELL OFFER FOR DRUGSTORES
Full range of make-up products
Exposition furniture for drugstores
BELL SEASONAL COLLECTIONS
BELL EXAMPLE EYES PRODUCTS
Mascaras Eyeshadows
Eye liners and pencils Base
BELL EXAMPLE LIPS PRODUCTS
Lipsticks Lipglosses
Lip liners Lip balms
BELL EXAMPLE FACE PRODUCTS
Foundations Pressed powders and rouges
Concealers Base
BELL EXAMPLE NAIL PRODUCTS
Nail enamels Nail Program Line
Bio Spa Nail Program Nail polishes
PRIVATE LABEL
huge range of standard formulation and colours modification of standard formulation
colour matching
in house product development by qualified R&D laboratory
large selection of plastic packaging for all products
FACTORY
2 lipstick filling machines
Lip stick / mascara filling machines
Hot filling machine
Device for filling and sealing tubes
5 mixers with homonizers
4 mixers for powders
4 presses for powders
Machine filling loose products
Machine filling nail polish
Press (Vatraco)
2 injection molding machines (Jomar, GP)
2 automatic labeling machines
PRODUCTION OF PACKAGING
19 injection molding machines
Transfer press for production
of aluminum details
2 devices for injection
blow molding
3 ultrasound welding machines
for bottles Photo: machine Platarc
PRODUCTION POTENTIAL
PRODUCT PRODUCTION (2SHIFTS)/PIECES
LIPSTICK 25 000
LIPGLOSS 50 000
LIQUID EYELINER 50 000
FOUNDATION 30 000
EYELINER/AUTOMATIC CONCEALER
5 000 /6 000
EYE SHADOW/POWDER 30 000/12 000
MOUSSE PRODUCTS/PROTECTIVE PRODUCTS
44 000
THANK YOU FOR YOUR ATTENTION