Bell iNform Connected TV Awards Supplemental Material
Jun 19, 2015
Bell iNform
Connected TV Awards Supplemental Material
Overview
The Bell iNform platform enables the delivery of rich and powerful interactive experiences in conjunction with a linear HD broadcast channel over IPTV.
Features
• Ability to display and navigate through dynamic real-time content such as headlines, news stories, live scores, and more• Browse and watch over-the-top (OTT) videos directly from the application without leaving the channel• Turnkey solution for creating custom, branded IPTV applications• Designed to enable unique advertising opportunities
Formats
Broadcast – In this mode, the broadcast is the star of the show and the app serves to complement the broadcast by displaying information along the bottom and left-side of the screen
Squeezeback – In this mode, the app squeezes the broadcast video into the corner, and the viewer can engage more deeply with the application content, such as stories and videos
Implementations
CTV Olympics – Launched August 2012
TSN Xtra (EN) – Launched October 2012
RDS Extra (FR) - Launched October 2012
CTV Olympics
CTV Olympics – Custom EPG
• Enables viewers to see what channel Olympic events were on and tune directly to them without leaving the application, making finding and flipping between events incredibly convenient
• Channel numbers and event descriptions were pulled directly from the guide data
CTV Olympics - Scoreboard
• Scores for ongoing events update in real-time, with upcoming events also displayed in the carousel• iNform engine makes it possible to display different scoring formats (points, sets, lap times, etc) all in
one place
CTV Olympics – Headlines
• Stories and videos are pulled in directly from the same feed that supplied the CTV.ca online experience• “Squeeze-back” view makes the app content a priority and shrinks broadcast video down to about 1/5th
the size
CTV Olympics - Stories
• Users can read full news stories directly on-screen, using the remote control to navigate up/down
CTV Olympics – Video Library
• Users can browse and view over-the-top video clips and highlights from the video library
CTV Olympics – OTT Video
• Videos display in a lightbox which supports a variety of video formats and bit rates• Users can browse to other videos directly within the player using the navigation keys
CTV Olympics - Reception
• Best ever first day launch for a FibeTV* application
• Usage over 14 day Olympic period was 3x higher than the monthly usage for the next most popular FibeTV app
• Incredibly positive social media feedback from consumers indicating a strong value-add to live TV experience
*FibeTV is the brand name for Bell’s IPTV product
TSN Xtra
TSN – Headlines
• Users can browse through the latest sports headlines via a visual carousel, and click to go directly to a story
• Headlines, stories, videos, etc supplied from the existing TSN.ca feed
TSN – Live Scoreboard
• Real-time scoreboard is customizable to show only the sports the viewer is interested in• Users can click on scores to view even more detailed box scores
TSN – Stories
• Each major sports category provides the ability to view stories, standings, and more detailed statistics• Polls are interactive and users can see the results immediately – votes are aggregated not only from the
application but from everywhere the poll appears (online, mobile, etc)
TSN – OTT Video
• Videos are contextually related to stories or categories and can be selected from the side bar
TSN – Advertising
• Examples of ad inventory for the TSN Xtra app – clicking activates a mini ad application • Based on the design of iNform, ads can take on virtually any size or format
TSN – Advertising (cont.)
• Examples of P&G’s Gillette advertising application which features multiple full-screen product pages and a call-to-action
• Users can press the back button on the remote to return to TSN Xtra at any time
RDS Extra
• Example of the same application skinned as RDS Extra, which is the French-language version
Thank YouFor further inquiries please contact:
Patrick CheungProduct Manager, Fibe TV Apps
Bell [email protected]