Belezuca's Presentation Lite

DotLegend Mobile Apps São Paulo – Brazil – January 27th - 2015

DotLegend was founded in 2010 to develop apps for the mobile shopping segment.

We create seamless shopping experiences for consumers

while adding value to retailers and brands.

Its founder, Fabio Freitas has more than 10 years of experience in the Brazilian mobile market (Movile co-founder). TEAM EXPERTISE: ü  8 computing science engineers or electronics (PUC- RJ , UFRJ), 4 with

Master’s degree (UFRJ and Unicamp); ü  Individual experiences ranging from 13 to 20 years of programming; ü  1 designer with 15 years of experience; ü  1 sale’s specialist with 20 years of experience; ü  5 people are entrepreneurs with more than one experience; ü  All are partners of Dot Legend

Our main products…

Belezuca, a disruptive shopping app combined with a mobile marketing and engagement platform for products and brands. Similar to Shopkick.

BoaLista, a barcode scanner that gives users the ability to compare prices using geolocation. Similar to RedLaser and Shopsavvy.

Belezuca is a local shopping guide that rewards consumers with cool and fun interactions, while stimulating visits to physical retailers. Moreover, it is a powerful relationship tool for the local shops, informing exclusive news and offers, increasing chances of a new sale. ü  Mobile Advertising App – company’s current focus ü  Beta version released in May 2013 ü  Available in Google Play and App Store ü  > 60K downloads & 25% Active Users ü  Rated 4 stars in Google Play by over 250 users

Buy and Win!Reward for making a purchase

in store. This is the most valuable action

Walk in!Reward for the action of

entering the store

Instant Surprise!Reward for browsing through offers and special deals from

retailers partners

Scan & Win!Reward when scanning

products. A mobile solution for classic trademarketing/

activation

Quiz & Poll!Earn coins when answering brand’s questions/surveys

INTERACTIONS  MONITORING  IN  REAL  TIME  

BELEZUCA OFFERS 5 INTERACTIONS FOR USERS (more coming...)

ü  Sound Signal Station (SSS) emits an inaudible audio with unique code per store.

ü  The sound signal is detected by Belezuca App, identifying the store where customers have entered.

ü  Starting in 2015, SSS’s will have beacon technology.

THE MAGIC – TECHNOLOGICAL SOLUTION

REWARDS – EASY TO EARN, QUICK TO REDEEM

BUSINESS MODEL – ADWORDS FOR THE REAL WORLD

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INTERACTIVITIES

WALK IN! SCAN & WIN! INSTANT SURPRISE

BUY & WIN!

REWARDS

RETAILERS , MALLS AND MANUFACTURERS DEFINE THEIR RESPECTIVE GIFTCARDS AND VALUES IN REAIS (MONEY CURRENCY)

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SUA LOJA SUA LOJASUA LOJA

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“... retailers are getting mobile right, even if brands are overly cautios. Mobile has become the wiring and plumbing of retail, with impressive

progress in integrating mobile calls to action in-store and in the vicinity.”

Mobile outlook 2014, Mobile Marketer

Appendix  

INTERACTIVITIES

Walk in Instant Surprise

Scan & Win Buy & Win Quiz

THE REAL VALUE: INFORMATION

BELEZUCA’S USAGE PROFILE (90% based RJ/SP - 60k)

WOMEN – 60% (60% between 25 e 44 years)

MEN – 40%

Where are the resources to invest in mobile advertising ?

In Latin America, the growth of investment in mobile advertising

grew 215% from 2012 to 2013

1º Semester 2014 > US$ 5,3bn X US$ 3 bn <1º Semester 2013

Source: Interactive Advertising Bureau

ü  In the first five months of 2014, 28.2 million phones were sold, 8 % more than the same period in 2013. The data is from IDC expert advice and were analyzed by Abinee .

ü  Of this total, 69% were appliances (19.5 million) that ran an operating system, able to download apps and more refined than traditional models , called “feature phones”. Traditional models accounted for 41 %.

ü  In May 2014, the proportion of smartphones has advanced and reached 76% of total sales .

Source: G1 14/07/2014

Smartphones dominate Brazil