BELUAS marketing and sales forces EUROSELL Business development in Europe
Jun 24, 2015
BELUASmarketing and sales forces
EUROSELL
Business development in Europe
Part 1 : Facts about Europe
Part 2 : EUROSELL Organisation
Part 3 : EUROSELL Services
Part 4 : Key advantages
EUROSELL is a service dedicated to foreign companies.
It is the way for them to make business with the richest part of the world, at limited cost.
BELUASmarketing and sales forces
Part 1 of 4 : Facts about Europe
• 500 Millions people• 55 millions speak
english, others speak German, French Spanish, Italian…
• Average income per capita is higher than any other part of the world.
BELUASmarketing and sales forces
European «Big 5»
Gather 60% of the populationAre gateways to other countries
UK61M people
LondonGateway to : Middle East
Germany82M people
Berlin, Francfurt
Gateway to : Eastern Europe
ScandinaviaFrance64M people
ParisGateway to :North Africa
Italy60M people
Milano, RomeGateway to :
Former Yougoslavia
Spain45M people
Madrid, BarcelonaGateway to :
PortugalLatin America
Part 1 of 4 : Facts about EuropeBELUAS
marketing and sales forces
• Customs and taxes refrain extra-EU business while encouraging intra-EU exchanges.
• EU consumers never call an extra-EU phone number because of telecom costs, time difference, language difficulties…
• Even if you have an attractive e-commerce site, EU customer will never wire money to a foreign country in advance.
• Each country has its own specificity, making business complex from the outside, and that require extra skills / time / money to deal with that complexity
European purchase habits with regards to foreign companies
Part 1 of 4 : Facts about EuropeBELUAS
marketing and sales forces
• KOREA-EU FTA AGREEMENT !!!!!!
Operation network
BELAUSwww.belaus.fr
Propulsion 3000 Spain
Stratégie & action
Propulsion 3000UK
LC SERVICE www.lcservice.fr
Propulsion 3000 Italy
Head office Paris, Francewww.belaus.fr
OPERATION CENTER
in Paris, France London,
UK
Sarrebrück,Frankfurt,Germany
To be done by June, 2011
Milano, Italy
Madrid, Barcelona
and Valencia,Spain
Part 2 of 4 : OrganisationBELUAS
marketing and sales forces
• BELAUS : Business development since 2005
• President Songhak CHOI • KOTRA : 13 years in KOTRA
(KOTRA Paris KBC 7 years)
• 6 years business development for SMB
• Director France and Europe: Laurent CLIGNY
• PhD Electronics and 15 years business development.
www.belaus.fr
Part 2 of 4 : OrganisationBELUAS
marketing and sales forces
• Nice offices located in major business cities, with customer meeting room and manager temporary desk with complete IT equipment.
• Incoming calls management during business hours.• E-commerce experts for web site translation, hosting, indexing• Marketing senior managers for strategy, market research, advices,
Media management, lobbying, ads, shows...• Call centers for phoning operations.• E-mailing ressources.• B to B customer databases.• Senior sales people for major account management.• Reliable partners for international trade : banks, carriers,…
FACILITIES
All those ressources are shared among our partners to minimize costs. They are allocated to your products and company when and where you need it.
Part 2 of 4 : OrganisationBELUAS
marketing and sales forces
• We will set your local infrastructure :• European office address and mailbox.• Local telephone number with European assistant
answering in local language during local business hours.• European website, indexed in main search engines.• Market watch : receive local newsletters, attend local
shows, study local competition, review distributors or representatives.
Eurosell service : settle inside the fortress
All this is made under your name, at a very attractive cost!We already have facilities throughout Europe, shared by many companies, therefore price for new customer is very low.Our teams in Paris, London, Frankfurt, Barcelona, Milan will handle the business for you.
Part 3 of 4 : ServicesBELUAS
marketing and sales forces
• Once your basic sales infrastructure is set we propose numerous marketing, sales and customer service operations :
• Physical : More dedicated space for show room, samples, inventory.
• Marketing and sales : customer databases and files, e-mailing, Press & media Relations, Lobbying, Phoning campaign, major account and distribution identification, contact lists, customer visits, follow-up…
• Event (shows, CEO tours …) : organisation and assistance for each of your visits.
• Special tools required by your own way of handling business and serve customer.
Eurosell service : Infrastructure + operations
Part 3 of 4 : ServicesBELUAS
marketing and sales forces
KEY ADVANTAGES
All those ressources are shared among our partners to minimize costs. They are allocated to your products and company when and where you need it.
As we are sales people, just commissions and incentives are enough.
Intermediation in your mother language. Korean speaks to Korean. Native Korean person answer your call and mail and support you when you visit.
Part 4 of 4 : Key AdvantagesBELUAS
marketing and sales forces
We organize Delegations (group business tour), either for Koreans to Europe or for European to Korea.
We establish your networking with similar groups throughout Europe.
Offer dedicated to Clusters, Provincial or local public authorities, Federations, Associations, or any related parties :
We take care of medias, markets and shows and keep your members informed. Members see that a job is done for their specific business interests. They appreciate the daily marketing support, and the sales assistance when they travel.
Example : GB with Alsace, Gumi with Images & Réseau
Example : Textile business for I, S, D, B naming Korean companies…
Example : DGFEZ, Gyeongsanbuk-Do
We set your european location with office, on-line presence, staff etc...Example : GITIC in Paris
Part 4 of 4 : Key AdvantagesBELUAS
marketing and sales forces
We bring that success to you : -Independant exhibitors from France, Germany, UK, Spain, Italy.-Country « pavillion » gathering several exhibitors.
Having foreign country « pavillion » shows the event is a major one.
Offer dedicated to Trade show organisation :
We look for exhibitors who are willing to pay extra money for extra services : Translation assistance, scheduled business meetings , Total VIP assistant service...
Event can be refered to as an « international event » and reach bigger audience.
Having foreign exhibitors in a trade show is a hint that this trade show is important.Visitors will come back the year after, exhibitors will proudly sign for another year
Part 4 of 4 : Key AdvantagesBELUAS
marketing and sales forces
This market strongly depends on military expenses. Being local brings many advantages : diplomatic support, access to government decision makers,...
We may work in UK, in Italy, in Spain for you.
As an example, for Naval Week in Pusan :
You have an easy access to major visitors : Korean, Japanese Navy officers, Managers from Samsung, Hyundaï, etc… Bring them to our booth and we will pay a large amount of money!
French and German pavillions are almost secured. But we still can help by gathering more exhibitors from these countries, making the pavillions bigger. We may sell to each exhibitors extra services : translation assistance, etc.
Apart from show, a visit to one of the worldwide famous Pusan shipyards may interest your european visitors : again, extra money for little service!
Part 4 of 4 : Key AdvantagesBELUAS
marketing and sales forces