b d On Being Successful Online
b
d On Being
Successful Online
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hg Fashion
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Smooth!
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iQ Content
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Sabbaticals rock!!
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www.likeplace.ie
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Kerry … 8th Best County
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www.diffily.com
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First web image 1992
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hg
hg “So, what can I tell these people?”
hg
hg Its about Usability?
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hg It’s about Google?
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hg It’s about Twitter?
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hg It’s about Apps?
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hg It’s about Models?
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A A
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hg Yes, but it’s mainly about…
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d Obsession
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hg
hg You need to obsess over
online activity
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hg Attract visitors
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hg Convert to sales
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hg Retain visitors
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hg Attract Convert Retain ? ?
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hg Success is about perfecting
this online journey
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d
a
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Jakob Neilsen
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? ?
Attract Convert Retain
hg
hg Experiment with web assets and
get them working at each step
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hg How?
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d Measure
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hg Look at the data
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www.likeplace.ie
For example
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? ?
Attract Convert Retain
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? ?
Attract Convert Retain
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Competitive Search
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Google Keyword Tool
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Facebook Ads
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c
Google Trends Tool
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d
a
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Google Analytics
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a
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Statcounter
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Conversions
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Facebook Admin
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Google Webmaster Tools
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Google Alerts
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hg When you understand activity,
you then need to…
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d Tweak
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hg Tweak every day
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hg And measure the impact
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hg Don’t add new stuff, make current stuff better
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hg (And never say “redesign”)
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hg Attract Convert Retain ? ?
b
d Attracting visitors
b
d
a
c
?
<title>Carol Kennelly Millinery for hats facinators and headpieces for races ladies days and Weddings</title>
Try out different terms in homepage title tag, H1 titles and text
b
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c
Use slightly different back-links, contact numbers or email addresses to measure best channels
www
Use discount codes thru various media and measure the best chatter channels
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-15%
b
d Converting visitors
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Try putting your bona fides upfront to build trust & encourage engagement
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Try out different labeling and wordings to see which gets best conversions
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Try persuasion techniques that reward effort & sharing with discount codes
b
d Retaining visitors
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c
Ask for contact details and then keep in (light) touch with offers & discounts
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a
c
Try being personal. Develop a tone of voice & (slowly) build a following.
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d
a
c
Try asking what they want. Conduct simple online surveys & tweak again .
O P
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hg Attract Convert Retain ? ?
hg
hg Obsess Measure Tweak ? ?
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b
d
a
c
www.diffily.com
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hg Fin