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Mark LindsayIPA Data and Creativity Forum 200925 November 2009
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Agenda
• Experian Integrated Marketing –who we are
• Using data to drive customer insight
• Challenge us, succeed with us
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Experian Marketing Services
“…Experian’s technology and data insight will allow us to engage with prospects and customers on a one-to-one level and will mean that we can actively respond to the changing market place."
“We are benefiting from having greater levels of data available on which to make our decisions and in current market conditions, this is exactly what we require.”
Partnering with Agencies…
- The top 5 UK media planning agencies use Experian to support their media planning activities
- Experian supplied data and services to over 150 agencies in the past 24 months
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Removing the guesswork from marketing with data-driven insight from Experian
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Challenge us, succeed with us Who are your clients marketing to?
Customer value
Who is she?
OR ……OR ……
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IPA Data and Creativity Forum 2009
Challenge us, succeed with us Who are your clients marketing to?