BEING CANCER COUNCIL A little book to help everyone who works for and with us better understand who we are
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BEING CANCER COUNCILA little book to help everyone who works for and with us better understand who we are
What is a brand, anyway?
OUR BRAND IS NOT
something invented by marketing people
it’s MORE than our logo MORE thanour typeface MORE than any adcampaign
OUR BRAND IS ONE OF OUR MOST VALUABLE ASSETS
OUR BRAND ISWHO WE ARE
in the eyes of others
that’s why it’s vital
is always clear and consistent
OUR STORY
SO WHAT DOES IT MEAN TO BE CANCER COUNCIL?
WHAT DO WEBELIEVE?
We will beat cancer
Everyone can do something every day to make it happen
No one should go on a cancer journey alone
Together, we are stronger than cancer
WHY DO WE COME TO WORK EVERY DAY?
To bring the defeat of cancer closer
HOW WILL WE CHANGE THE WORLD?
IN OUR LIFETIME WE WILL CREATE
An Australia where cancer is no longer feared, but seen as a treatable and manageable disease
IMAGINE CANCER COUNCIL WAS A PERSON
optimisticinspiring
compassionatetrusted leader
WHY IS CANCER COUNCILESSENTIAL?
Only Cancer Council combines local programs and community trust with national influence to help everyone make the biggest possible difference in the fight against cancer.
Regional groups
We provide resources and support to help supporters in
regional and rural areas build community
engagement.
Fundraisers We have
a calendar of iconic events that
fundraisers can be a part of and support for those
organising their own event. Cancer
researchers We raise the funds
that make breakthroughs possible.
Carers and families
We have a wide range of information
and support programs, including the 13 11 20
phone service.
Staff We create a stimulating
environment where passionate people can
work together to achieve amazing
things.
Australia wide Our spokes-people are a
trusted voice on all things cancer and we
work tirelessly to change attitudes in
the community.
Health professionals
We have information and support services
where health professionals can refer those on a
cancer journey.
Government We help
advance policy and legislation by
being a source of expert information and the voice of the
community.
Future generations We work to create a future where cancer
is no longer feared but seen as a preventable
and manageable disease.
Corporates Our events
and partnerships make it easy for
businesses to enact and develop their corporate social responsibility.
Volunteers We have
opportunities for everyone to use their
individual skills and available
time to help beat cancer.
People with cancer
We provide practical andemotional support,
financial and legal assistance, information
services and more.
WHO WE
HELP AND HOW
Imagine having to present Cancer Council and what we stand for to a stranger in an elevator.
No preparation, no presentation slides, just you and a few floors of travel time.
We can and will beat cancer and there are things we can all do every day to bring that day closer.Cancer Council is the only organisation that works across every area of every cancer: research, prevention, support and advocacy. We are there not only for those touched by cancer today but to prevent and manage cancer into the future.Our unique combination of local program delivery, community engagement and national influence enables everyone who cares about beating cancer make the biggest possible difference.
ELEVATOR PITCH
...Ding!
TOGETHER WE WILL BEAT
CANCER
LET’S DO IT
What will you do today to help beat cancer?
CAN
1051
5 02
/14
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