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THE NEW AUTHORITY IS AUTHENTICITY
Consumer cynicism is high globally, with
stating that brands are NOT “open and honest.”
Cohn & Wolfe - Authentic 100
78%
36% 23%
OPEN & HONEST
5%
IS LACKINGAUTHENTICITY
In fact most start-ups are
authentic.
RE-AUTHENTIFY
‘deliver on promises’ ‘treat customers well’‘be real & honest’
LIVE
ACT
SHOW
State of authenticism
LIVE
ACT
SHOW
State of authenticism
Okay, so how do I get some?
LIVE
ACT
SHOW
State of authenticism
Kobe Desramaults – In de Wulf
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