Behind the Email Data: What the Metrics Really Tell Us
Jan 04, 2021
We all know that email marketing can
be wildly valuable to brands of all
shapes and sizes. It’s capable of
touching users at every stage of the
digital sales funnel once the customer
has entered it, allowing you to send
semi-personalized messages to each
audience segment based on their
current relationship with you.
Welcome message from author
Email marketing is an incredibly valuable platform that typically has high
engagement and conversion rates. It’s an excellent opportunity to connect oneon-one with customers in an automated, at-scale way. The key to getting these
results, however, is understanding consumer behavior and how it should impact
the creation of your ad campaigns.
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