Behind the curtain of gamification
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expectations
patterns in Chaos
core of playfulness
sugar & whip
your turn
who the hell?
promising expectations
customer loyalty
cross-sale channel
engaging gen Y/Z
awesome brand
data mining
marketing revolution
income increasing KPI!
no, sorry, I mean it
let‘s sort it a bit
loyalty program
creative idea marketing
BPL gamification
marketing game
in-game marketing
playful design
?
interaction
no goal or objective | toy
someting to accompish | challenge
playing alone | puzzle
other people involved | conflict
no interference | competition
influence others | game
interactive
goal oriented
involve others
basics of learning
game of mind
Experience economy
branding
why game than?
it‘s lovely play
but quite complicated game
designing games
real participation
influencing the outcome
fair play
clear gameboard
defined interaction
powerful story
mistakes allowed
reward at the end
just better than life time to time
missing players
geeks are new sexy
meaningful expectation
passive approach
serious theme
attractive content
clever design
benefical output
approval by society
?
design
don‘t forget basics
be aware of the dark side
fear of acceptance
difficulty of implementation
paralysis of analysis
guarantee of correct decision
missing basics in company
absence of global strategy
your turn
Petr Pouchlý | Court of Moravia
+420 724 004 855 | linkedin.com/in/petrpouchly
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