Behaviour Change Hackathon

#behaviourhack

Ongelma: lähiökuvat

WHY BEHAVIOUR IS RELEVANT?

• No heavy investments needed • Fast • Applicable in all kinds of buildings • Can decrease energy usage which is

otherwise difficult to decrease

Hackathon?an event in which computer programmers and others involved in software development and hardware development, including graphic designers, interface designers and project managers, collaborate intensively on software projects.

HOW TO CHANGE BEHAVIOUR?

Framework for behaviour change

MINDSPACE

Published by UK’s Institute for Government and the Cabinet Office (2010).

M = Messenger I = Incentives N = Norms D = Default

MINDSPACES = Salience P = PrimingA = Affect C = Commitments E = Ego

Messenger

MINDSPACE

We are heavily influenced by who communicates information.

Incentives

MINDSPACE

Our responses to incentives are shaped by predictable mental shortcuts such as strongly avoiding losses.

Norms

MINDSPACE

We are strongly influenced by what others do.

Default

MINDSPACE

We „go with the flow‟ of pre-set options.

Salience

MINDSPACE

Our attention is drawn to what is novel and seems relevant to us.

Priming

MINDSPACE

Our acts are often influenced by sub-conscious cues

Affect

MINDSPACE

Our emotional associations can powerfully shape our actions.

Commitment

MINDSPACE

We seek to be consistent with our public promises, and reciprocate acts.

Ego

MINDSPACE

We act in ways that make us feel better about ourselves.

WHAT KIND OF SOLUTION?

1.

2.

3.

4.

WHAT KIND OF SOLUTION?

”Social pressure works best, indicating your state against others.”

”Timing is important, for instance hitting them with something salient (e.g. visible, visual, info-visual…).”

”Broadly use two classes of incentives: financial and social. Perhaps even more important, make the default actions those that are

positive ones, ie. nudge people to the right direction.”

Hackathon guidelines

#behaviourhack

GOAL: Create a solution/intervention tool /campaign which generates sustainable behavior and can be built fast

1. Listen. 2. Involve. 3. Be there. 4. Dare. 5. Beat the perfectionist. 6. Co-create: theory, knowledge & practice 7. Build a scope.

Hackathon guidelines

Forming the groups

Where can we generate sustainable behaviour?

LEAKING POINTS

Behaviour Change Hackathon 4.5.2015 #behaviourhack

How much can our habits affect energy use?

water

Space heating

Appliances

Lights

Cooling

T.A. Nguyen, M. Aiello / Energy and Buildings 56 (2013) 244–257 https://www.rug.nl/research/portal/files/2357318/2013EnergyBuildingsNguyen.pdf

tämä on hollantilainen tutkimus vuodelta 2012, lähde: https://www.rug.nl/research/portal/files/2357318/2013EnergyBuildingsNguyen.pdf

https://www.rug.nl/research/portal/files/2357318/2013EnergyBuildingsNguyen.pdf

LightsReducing energy used by creating systems that encourages employees to always turn off the lights when they are not needed.

Energy efficiency behavioural change hackathon #behaviourhack

10 %

Electricity using appliancesReducing energy used by encouraging employees to always turn off their appliances, or putting them on sleep mode, when they are not needed.


15 %

ElevatorsHow can we encourage people to take the stairs instead of the elevator?


2-10 %This decreases directly energy use and enhances the health.Hissien ja liukuportaiden osuus rakennuksen energiankulutuksesta on 2–10 prosenttia.- KONEvoidaan sanoa että jopa 10

Space useHow can we by changing user behavior and habits, decrease the space used in an office?


Space heatingThe largest part of the energy use in an office building is used for space heating.


50 %It is a common problem that office spaces are over-heated. In summer excessive cooling and air-conditioning use unnecessary energy. Could user habit changes make a difference to this problem. Probably if for example the users’ opinions were taken

Transportation + parking lots

By decreasing private car use also less parking lots and inside parking is needed.


Transportation also uses a lot of energy. This is not directly connected to the energy use in buildings, but by decreasing the amount of private car use, also less parking lots, and inside parking, is needed. This enables the space usually

Schedule14:00 Opening words 14:20 Forming the groups 14:30 Present yourself in the group! 14:35 Start working! 16:30 Food & soft drinks available 18:00 Choose who will present your solution 18:25 Show time! 18:55 Closing words

A KILLER PRESENTATION 1. What is the solution

in one sentence 15 sec

2. What problem are you solving? (especially energy experts contribute) 30 sec

3. What exact behavior does it generate? (especially behaviour experts contribute) E.g. Turning off the lights every time one leaves the office 30 sec

4. Your solution, and how do you engage and reach the user (everybody contributes!) 1,5 min

5. How could this be taken further (especially coders contribute) 30 sec

Time: 3 minutes + 1 minute for questions

Behaviour Change Hackathon

Environment