Kick Starting Your Social Media Laura Gallagher The Creative Company, Inc.
Kick Starting Your Social Media
Laura Gallagher The Creative Company, Inc.
1989
2012
Our System
Our Channels
Our Channels
Case Study
FMM: Twitter
FMM: Facebook
Why Should I Care?
Key Social Media Guidelines
• The Golden Rule Applies • Like any good rela6onship, this will require your 6me, energy and solid effort – 24/7/365
• Use scheduling tools such as HootSuite, Sprinkler or Sprout
• Build quality rela6onships member-‐to-‐member and encourage each other in this space
• Don’t flood your audience with posts
The Golden Rule Applies “Do unto others as you would have them do unto you”
Use Your Tools • HootSuite, Sprinkler, Facebook Schedule tool • Biggest Perk of Tools: They allow tracking! • Remember: Don’t always rely on these tools. Genuine
interac6on cannot be scheduled.
• Watch your auto-‐post seVngs. It's easy to forget, for example, that you set up a post 15 minutes a[er you just posted something.
Use Your Tools Companies that auto-publish have a 50% increase in leads
Use Your Tools
Don’t Flood the Audience
Quality Relationships
Quality Relationships Southwest Airlines
@Southwestair
24/7/365
Connecting the Dots
Key Take-Aways • Remember that not everything has to be shared as it’s happening.
• Connect with your community… and beyond!
• Expect to always be on call – social media interac6ons don’t stop a[er 5 p.m.!
• Allow yourself a break from the social world to avoid geVng sloppy.
• Learn from other companies, brands or people.
Connect with Us! Facebook
www.facebook.com/thecreativecompany
Twitter www.twitter.com/creativecompany
www.linkedin.com/in/gallagherlaura
Email [email protected]