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A Beginners Guide
to Print and Online Advertising
By Carol Doane
Columns
allow news and advertising to fit together
Ads are sized to fit
within the columns
Print ads are
small as a business card large as a full page
full page
HatsRUs
To figure the ad costmeasure the ad
HatsRUs
Measure the columns across
a 2 column ad
Measure inchesbottom to top
2 x 5 =
5
2 x 5 = 10
column inches
Multiply 10 by the rate
2 x 5 = 10
column inches
x $ 40
rate
= $400
The ad costs $400
Online ads are sized and priced differently
Online ads run on the right rail
^
Ads are measured in pixels in two basic sizes
Medium rectangle
300 x 250 pixels
^
Medium rectangle and skyscraper
Skyscraper
160 x 600
^
Online ads are priced per face
One persons face viewing your ad page is one impression
Faces, or impressions, are sold by the thousand
How many thousand impressions should you buy?
10,000 is the minimum
Never buy the minimum
Buy enough impressions to fill the nearest stadium
Upgrade from the bleachersPurchase a premium online
seat
Premium stadium seats sell for a premium
Premium or guaranteed page placement is
$40 per thousand
$40 x 10K = $400
Just like season tickets, purchase our season and save
$$
Our season is twelve months
Our 12 month program drops the price from 40
to $15 per thousand
$15 x 10K = $150
Let your ad run on any page, your rate lowers to
$10 per thousand
Thats run of site, or ROS, for $100
Purchase the 12 month ROS season and the rate lowers to $8 per
thousand
$8 x 10K = $80
When should I run my ads?
Hats R Us
Choose your stores best shopping day
Thats when people are in the market to buy.
To boost slow days add more frequency
Never run alone
Never run alone
Your print ad should run at least 2-3 times per week
For online advertising
Purchase more than the minimum and enough days to fill the
stadium
Run with friends who work hard
Publish in print and online and get the most out of your marketing
campaign
Thank you
Carol Doane
360Convos.blogspot.com [email protected]
Twitter: @TheClassicCarol
Music Automne_Ensoleille, Royalty-free.tvUK