BEFORE TRAILS AFTER TRAILS 75 total miles 50 connected miles 250 mile vision.

BEFORE TRAILSBEFORE TRAILS

AFTER TRAILSAFTER TRAILS

75 total miles

50 connected miles

250 mile vision

STAFF FUNCTIONSSTAFF FUNCTIONSFort Wayne Trails

Exec. Director – “Chief Engagement Officer”• Manage Fundraising Plan: Strategy, Grant oversight (&

writing as needed), Corporate, Sponsorships, Grassroots

• Government Relations/Advocacy – City, County, State

• Projects – Private development, Projects outside City limits, Specialty signage, Donor recognition & PR events

• External Partnerships – e.g. Foundations, Donors, Org’s

• Media – Chief point of contact; Review outgoing docs

• Administration– Payroll, HR

– Budget management

– Chief contact for bookkeeper

Operations Coordinator

• Event logistics

• Volunteer management

• Ensure production of marketing collateral

• Website/Social media

• Grant writing & tracking

• Special projects

Administrative Assistant

• Organizer of community gifts campaign volunteers and donor needs

• Manage donor database

• Send correspondence – thank you’s

• Payables and receivables

• Office upkeep – supplies, organization

RESULTS: HAPPY, HEALTHY COMMUNITY!

COMMITTEE ROLESCOMMITTEE ROLESFort Wayne Trails

Steering Committee

Objectives:• Strategic Planning

• Administration

• Trail Projects

• Finance

Measures of Success:• Activities are aligned with strategic plan

• Committee activities are coordinated

Functions: Set Agendas for board meetings, Evaluate executive director annually, Ensure alignment of activities with strategic priorities,Ensure coordination of committee activities

Finance Committee

Objectives:• Create/review new summary

report for monthly financials

• Review financial statements

• Discuss restricted accounts for geographic areas

Measures of Success:• Consolidated reporting

• Have projects financially prioritized

Functions: Develop and monitor a long-range financial plan, Monitor the annual budget, Manage organizational assets, Provide guidance to staff in creating the annual budget

Governance Committee

Objectives:• Board Development

• Develop documents on policies and procedures and processes so that they are easily accessible to all Board Members and Committee Chairs

• Develop a Board Recruitment and Orientation Program

Measures of Success:• Objectives completed and presented to

the board

Function: Plan/implement board nomination, orientation, training, and education Monitor board performance

Resource Development Committee

Objectives:• Develop a recognition program that

identifies donors in a meaningful way.

• Hold fundraising training sessions for volunteers in order to be prepared to raise funds through the Community Campaign

• Hold the Community Gifts Campaign in the Summer of 2014

• Write grants to support Fort Wayne Trails

• Secure sponsorships for Trail map

• Hold 2 special events for fundraising purposes

Measures of Success:• Donor recognition is in place for the Community

Campaign

• 100% participation by volunteers be the start of the campaign

• Raise $500,000 over 5 yrs through individuals, businesses, and corporations

• Raise $200,000/yr through grants

• Secure 20 sponsors

• Raise $15,000

• Raise funds (Goal $50,000) in order to support Fort Wayne Trails operations

Function: Coordinate the implementation of the fundraising plan

Community Awareness Committee

Objectives:• Community Gifts Campaign collateral

– campaign name, messaging, takeaway pieces for volunteers and donors

• Sales collateral and Maps

• Guide creation of FWT annual logo wear, such as t-shirts

• Event Promotion

• Growing our network of supporters

Measures of Success:• Run at least one story per week on our website and

across all of our social media about our trail users• Increase the frequency of our messages across all social

media, and grow our network of supporters:• Facebook (2500 current; 4000 by year end)• Twitter (2028 current; 3000 by year end)• Instagram (0 current; 500 by year end)• Newsletter (3000current; 4000 by year end)• Web Hits (Goal to get 2000 people to donate page by

year’s end)• Personal Connections (5000 people)

Function: Produce education and marketing materials

Trail Users Committee

Objectives:• Create two sub-committees to tackle

the tasks of engagement and advocacy.

• Engagement will re-engage our existing supporters, identify new sources of support, and create an outreach strategy to survey the users of our trail network.

• Advocacy will identify and communicate with local and state government organizations– Plan for and hold meetings with identified

parties

– Track communication, maintain a DB of results

– Develop talking points to maintain consistency

Measures of Success:• Have a comprehensive trails advocacy plan.

• Have an increased number of strong relationships with local policy makers.

• Complete a survey a broad number of trail users.

• Have at least 2 communal meetings with policy makers.

Function: Gather feedback from current and potential trail usersMaintain a coordinating relationship with city and county decision-makers

THE FUTURETHE FUTUREFort Wayne Trails

ACTIVITY HUBSTrails connect population centers and attractions.