Before the Business Plan: Business Modeling

Chisa D. Pennix-Brown, MBA Bizness Branding Academy

Before the Business Plan Business Modeling

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What Does Being In Business

Mean To

YOU?

Lean Canvas

Lean Canvas

5 Basic Principles 1.Entrepreneurs are everywhere 2.Entrepreneurship is Management 3.Validated Learning 4.Innovation Accounting 5.Build -Measure -Learn

Lean Business Model Canvas

Cost Structure Revenue Streams

Key Partners Key Activities

Key Resources

Value Proposition

Customer Relationships

ChannelsPath to customers

Customer Segments

PRODUCT MARKET

https://www.youtube.com/watch?v=bbLEYFf7Ny4

MVP

inimal iabile roduct

Minimal Viable ProductWho is the customer? Does the customer need exist, do they have some pains that they need relieved or gains they would appreciate? Are they willing to pay for solving their need? Does your proposed solution answer their need or, in other words, does your solution fit their problem?

https://www.youtube.com/watch?v=CsHg5mkYJsM

Customer Segments

For Whom are you creating value?

Who are your most important customers?

Create a Profile

ChannelsThrough which channels do your customers want to be reached?

How are you reaching them now?

What is the most cost effective?

Channel Phases1.Awareness2.Evaluation3.Purchase4.Delivery5.After Sales

Create Your Channels1. Domain Name 2. Gmail Email Address 3. Twitter Account 4. Facebook Fan Page 5. Instagram Account 6. Pinterest Account7. YouTube Account

Customer Relationships

What Type of Relationship doeseach of the customer segments

expect us to establish & maintainwith them?

How are they integrated & what is the cost in our business model?

Unique Value PropositionWhat value to you deliver to the

customer?

What problems do you solve?

What products & services are offered to each segment?

Key ResourcesWhat Resources do the ValuePropositionsRequire?

Physical IntellectualHuman Financial

SWOT AnalysisStrengths

Weaknesses

Opportunities

Threats

Key Activities

What do youplan on doingand measuringto seek gaugeresults?

Key Partners

Who do youneed to have inyour corner tomake yousuccessful?

Cost Structure

Most Important Costs to Your Business?

Fixed Costs Variable Costs

Revenue StreamsWhat areCustomerswilling to pay?

How are theycurrently paying?

Preferences

What is Your Show Up & Show Out! Moment?

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