Before opening his new store, The Hat Place, Christian must decide which brands of hats he is going to sell. The decision is a consideration of which marketing.

Before opening his new store, The Hat Place, Christian must decide which

brands of hats he is going to sell. The decision is a consideration of which

marketing mix element?

A. PlaceB. PriceC. ProductD. Promotion

Fashion Movement is:

A. AbruptB. EvolutionaryC. FixedD. Revolutionary

Unique received a questionnaire in the mail that asked questions about her

income, lifestyle, fashion preference, and shopping habits. The

questionnaire was a:

A. Consumer surveyB. Fashion ForecastC. Fashion publicationD. Sales brochure

What fashion theory suggests that fashion trends start among the

upper class and then are gradually accepted by the masses?

A. Trickle-acrossB. Trickle-downC. Trickle-outD. Trickle-up

A design, shape, or type of apparel item distinguished by the particular characteristics

that make it unique is a:

A. FadB. FashionC. StyleD. Trend

Helen wants to provide a calming atmosphere for the clients in her yoga studio. Which color should

she use to paint her walls?

A. BlueB. RedC. WhiteD. Yellow

During which stage of the fashion cycle is promotion used to

motivate customers and increase desire for merchandise?

A. DeclineB. IntroductionC. PeakD. Rise

Covering the exterior window floor with shiny, smooth stars and rough,

wool socks demonstrates which element of design?

A. ColorB. LineC. ShapeD. Texture

Water and air are examples of which economic resource?

A. CapitalB. EntrepreneurshipC. HumanD. Natural

Designers such as Christian Dior, Yves St. Laurent, and Givenchy are examples of which type of designer?

A. CoutureB. FreelanceC. Private labelD. Streetwear

The owner of Pawleys Island Surf Shop orders wetsuits to be sold in the business. This

is an example of which marketing function?

A. DistributionB. FinancingC. Marketing-information managementD. Product/service management

Which stage of the business cycle is characterized by low unemployment and

high consumer spending?

A. DepressionB. ProsperityC. RecessionD. Recovery

A group of stores that is owned, managed,

merchandised, and controlled by a central office is a:

A. BoutiqueB. ChainC. MallD. Shopping center

Miles purchased a music box for this wife. It played her favorite song. This is an

example of which buying motive?

A. EmotionalB. PatronageC. ProductD. Rational

Rochelle was the top salesperson last month and

was awarded a gift certificate to a local restaurant. This is an

example of a/an:

A. CommissionB. Holiday bonusC. IncentiveD. Sales quota

At which stage of the fashion cycle do styles lose their popularity, resulting in

retail price reductions?

A. DeclineB. IntroductionC. ObsolescenceD. Rise

The relationship between the values of a country’s imports and exports is:

A. Balance of tradeB. Offshore productionC. ProtectionismD. Trade surplus

A combination of two or more fibers that maximizes

the best features of each fiber is a:

A. BlendB. DenierC. Warp yarnD. Weft yarn

A customer who wants to attract attention should

wear:A. Dark colorsB. Earth tonesC. Plain patternsD. Shiny textures

Gerbrea is wearing gray, pin-striped suit with a red scarf. Which color scheme

is used?

A. Accented neutralB. AnalogousC. Spit-complementaryD. Triad

Personal care grooming products such as shampoo, conditioner, and deodorant

are classified as:

A. BasicsB. FoundationsC. FragrancesD. Toiletries

A method of increasing sales by encouraging the customer to add items to the original purchase is:

A. Closing the saleB. Determining wants and needsC. Handling objectionsD. Suggestion selling

Newspapers, magazines, radio, and television are

examples of:

A. Mass mediaB. Special eventsC. Specialty mediaD. Suppliments

Spiegel, L.L. Bean, and J. Crew are:

A. BoutiquesB. Discount storesC. Mail-order retailersD. Television retailers

Which is a basis for demographic

segmentation?A. Customer locationB. Education levelC. LifestyleD. Values

Which is a man-made fiber?

A. FlaxB. NylonC. SilkD. Wool

Which is 30% converted to a decimal?

A. .003B. .03C. .30D. 3.0

Any paid form of non personal presentation of ideas, goods,

or services made by an identified sponsor is:

A. AdvertisingB. Personal sellingC. PublicityD. Visual merchandising

Wal-mart and Target are engaged in:

A. Direct competitionB. Indirect competitionC. Nonprice competitionD. Promotional competition

Goods that enter a country from foreign

sources are:

A. ExportsB. ImportsC. QuotasD. Tariffs

The Standard Color of Textile Dictionaire

International de la Couleur is a/an:

A. Color service available only to designers.B. Fashion service that projects textile choices for

the upcoming season.C. International color codification system for

textiles.D. Not-for-profit, industry-wide, fashion trade

association

While shopping in Belk, Samantha was asked by an Estee

Lauder sales associate to complete a survey to determine

her fragrance preferences. Which marketing mix element?

A. DistributionB. FinancingC. Marketing-information managementD. Product/service management

Valerie is a well-known and popular high school senior. Soon

after she began wearing flared mini-skirts, many of her

classmates also adopted the style. This illustrates:

A. Trickle-acrossB. Trickle-aroundC. Trickle-downD. Trickle-up

Selling merchandise directly to consumers is a

role of the:A. Apparel manufacturing segmentB. Auxiliary groupC. Retail segmentD. Textile

Macy’s prepared a multi-page advertisement printed in

magazine format and inserted copies in the Sunday issue of The Charlotte Observer. This form of

promotion is a/an:

a. Banner adb. Cooperative adc. Image providerd. Supplement

The 82-block area in Los Angeles that houses designers,

wholesalers, manufacturers, and patternmakers is known as

the:

A. Designer’s alleyB. Fashion districtC. Garment districtD. Haute couture district

Maurice purchased three pairs of slacks at $39.99 each.

What was the total amount of his purchase before sales tax

was added?

A. $13.33B. $117.00C. $119.70D. $119.97

Latasha spends a lot of time in airports and on the road visiting her clients’ places of business to

sell products for an apparel company. Her job title is:

A. Merchandise coordinatorB. Plant managerC. Showroom salespersonD. Traveling sales representative

What major event during the 2000s disrupted fashion

movement mainly in New York City?

A. Invasion of IraqB. September 11 attach on the Twin TowersC. Winter OlympicsD. Y2K Millennium Bug

Which television network has the most influence on

fashion in the 1980s.A. FoxB. LifetimeC. MTVD. VH1

Steve, a sales associate at Value City Furniture Store, explains to

all customers the extended warranties available on furniture purchases. This is an example of

which type of utility?

A. FormB. InformationC. PossessionD. Time

Shamario is trying to purchase a pair of slacks and seems ready to buy. The salesperson asks, “May

I pin them so they can be hemmed to fit?” The salesperson is using which closing technique?

A. DirectB. ServiceC. Standing-room-onlyD. Which

A nonprofit, voluntary organization made up of business associates with common interests working to improve their segment of an industry and the success of

its members is a:

A. Chamber of commerceB. Country ClubC. Trade associationD. Trade show

Stacie is responsible for creating and setting up walls, racks, and displays to show merchandise

being offered for sale at Macy’s. He is employed in the area of:

A. AdvertisingB. ModelingC. PhotographyD. Visual merchandising

The “right” media mix for a promotional plan

is the one that:A. Awards staff with bonuses when sales goals

are met.B. Creates goodwill within the community.C. Enhances the image of the company.D. Reaches the largest portion of the company’s

target audience.

Huepoint sends yarn colors and swatches to the Valentino fashion house for its use in planning color

stories and fabric selections. Huepoint is a :

A. Color serviceB. Fashion designerC. RetailerD. Textile manufacturer

What law in the 1940s restricted the amount of fabric used in the production of apparel and forced designers to create shorter skirts

and jackets?

A. L-85B. L-RestrictC. RTWD. WW80

Holding a fashion show to benefit the local cancer society

is an example of which marketing mix element?

A. PlaceB. PriceC. ProductD. Promotion

The QVC customer service staff is extremely helpful and makes every effort to see that all customers are satisfied.

QVC follows the”

A. Marketing conceptB. Marketing mixC. Promotional conceptD. Promotional mix

No-frills facilities, minimal customer service, checkout counters located near store

exits, and high sales volume are characteristics of:

A. BoutiquesB. Department storesC. Discount storesD. Franchise stores

Which advertising medium reaches approximately 96

percent of all people ages 12 and over in a given week?

A. Direct mailB. MagazineC. RadioD. Video

As Lynn passed the coach store, she noticed the window

display showing the new winter overnight bag. The

window display is:

A. FlyingB. InstitutionalC. LedgeD. Promotional

Individuals who wear a fashion look only when it is

accepted by the majority are known as:

A. InnovatorsB. Fashion followersC. Fashion leadersD. Trendsetters

Movies, television, and the Internet are examples

of factors that:A. Accelerate fashion movementB. Decelerate fashion movementC. Decrease fashion communicationD. Lengthen the fashion cycle

Styles that are popular for a brief period of time, usually for only one selling season,

are:

A. ClassicsB. FlopsC. Long-run fashionsD. Short-run fashions

The collection of styles offered by a manufacturer or designer is known as a:

A. CollectionB. LineC. ListD. Private label

An object of art that draws attention to a particular part of a room illustrated the use

of:

A. BalanceB. EmphasisC. ProportionD. Rythm

A Mac representative shows Macy’s customers

the proper way to apply lip liner. This is a:

A. DemonstrationB. GiveawayC. PremiumD. Trunk show

Taxes paid on goods coming into a country

are:A. Delivery feesB. ExemptionsC. QuotasD. Tariffs

Which is an example of a customer service?A. Custom tailoringB. Sewing machineC. ShampooD. Washing machine