Nov 01, 2014
EMERGING NEW MARKETS
Presented By : NITIN WADHWANI Email : [email protected]
Introduction :
Brief :
• Founded – 1895, Johannesburg, South Africa
• Multinational Breweries Company • Headquarters – London ,United Kingdom• World’s Second Largest Brewer • Operation - 75 Different Countries• Employees (Worldwide) – 70,000 (2011)
• Net Income - US$ 4.477 billion (2012)
The Emerging Markets :
Top Emerging Markets (Across the globe)
CHINA INDIA EASTERN EUROPE SRI LANKA
Comparative Market Share - SABMILLER
Currently SABMILLER In India :
Head Office : Bangalore, Karnataka Breweries: 11 Owned & 4 Contracted Company Size : 1001-5000 employees Annual Per Capita Beer Consumption (India) : 1.7 litres 20% Sales Growth : FY 2013 Major Brands : Peroni Nastro Azzuro, Indus Pride, Miller High Life, Foster's,
Haywards 5000, Knock Out, Royal Challenge , Royal Challenge Strong
Comparative Consumption Of Beer Around The Globe & India
Brands In INDIA:
Opportunities In INDIAN Markets :
Cheap Labour & Raw Material
Development of Life Style Western Culture Adaptation Low Cost To Services Market Size Increasing Supply Chain Development Effective Distribution
System
Key Risks :
Political Risk Competitor Risk Market Risk Cost Risk Management Risk
Pro-Active Measure ~ Risk Management
Research before enter in new market
Understand the difference between Market & People
Efficient Strategic Planning & Implementation
Monitor Political Environment Partnership with locals Cost Modification
Expanding Market In India :
Goal = Expanding Sales Motive = Maximizing Long-term Profits
Few Steps To Adopt:
Differentiation Effective Positioning in Customer Minds Local Laws, Regulations, Policies Implementation of Western Trend in Asian
Market
Entering In New Markets Of Multinational Enterprise :
Exporting Licensing Partnership Franchising
Along with : Hard work, Flexibility, Effectiveness, Preparation
Competitive Environment :
Dominant By Few Major Players For The Brands Like Foster’s, Miller, Peroni are :
Heineken Kingfisher Ultra Budweiser Leffe Blond Carlsberg
They all Position themselves in “Premium Class”
Other Players For Haywards 5000, Royal Challenge
Kingfisher Stong Magnum Corona Extra
Porter Five Force Analysis :
Source - http://en.wikipedia.org/wiki/Porter_five_forces_analysis
Porter’s Five Force :
Threats Of Rivalry- Brewery from UB group named Kingfisher (Premium) is
treated as the best rival
Bargaining Power Buyers/Suppliers- Respected, growing and globally strong brand
Threat Of Substitutes - Magnum, Kingfisher Draught, Budweiser's, Carlsberg Threat Of New Entrants- Economies Of Scale
Visual Attractive Advertisements
Thank You For Your Time