Be/Differently (part 1) with Ron Roecker of The Enfluence Group

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dif f er ently .

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b e /

PRSA Western District ConferenceApril 29, 2011

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B e /W e s t e r n d is t r ic tly .

Be/Differentlysm

P!nk is the New BDif

Challenges Facing PR Pros

ER FOR PR

Clients & Favors & Bears…

Social Media Capabilities (if this is a separate department or practice area, remember “if you have to say you’re cool…”)

Case Studies

Dialogue Navigationsm (New Tools for the PR Driver)

Chums: Laura Herlovich & a Surprise Celebrity Guest (both priceless)

(Note: cool free crap will be given out throughout this presentationas a not-so-subtle way of trying to make you pay attention. We know you people…)

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be / differentlydifferently. .

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T h e d e f in i t io n

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B e / d if f e r e n t l y & S h e S p u n d o wn f r o m t h e r a f t e r s …

…s h e w a s a S u p e r s t a r …

…a t la s t .

…in t o a s e a o f 12 ,0 0 0 f a n s wh o , a l l o n t h e ir f e e t , we r e l e t t in g h e r k n o w…

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Social/Technological RevolutionRecession/Economic Crisis

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Global Unrest (Human-Driven)Global Unrest (Nature-Driven)

More4Less MentalityWe Are Fame-ily

There’s No “We” in Faith!

No Consequences

And Media?!X2 BILLION

Content is King

X2 BILLION(ish)

THE SITCH

Oops…MEdia

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W h a t d o a l l t h r e e o f t h e s e h a v e in c o m m o n ?

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B e /f r a n k ly .

S e c r e t a r yS t e w a r d e s s

D is c J o c k e y

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• Stewardess/ n. A woman flight attendant; a woman who attends to the comfort of passengers either on a ship, plane or bus.

Coined 1625-1635

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B e /f r a n k ly .

Secretary/ n. A person employed to handle correspondence and do routine work in a business office usually including dictation, filing and the like; secret employee.

Coined in 1360

Disc Jockey/ n. a person who selects, plays, and announces records on a program or at a discotheque.

Coined 1940

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S t e w a r d e s s , D is c J o c k e y, S e c r e t a r y , P e t R o c k , a n d M y S p a c e :

“’P u b l ic is t ’ – y o u a r e …t h e

we a k e s t l in k !”

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B e /f r a n k ly .

(Mullet Concurs)

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B e /L i t t le d .

Publicist: n/ An expert or

com m entator on public

affairs; one who publicizes

as in “press agent.”

“Kim Kardashian, Exec Prod, The Spin Crowd.”

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P a r t n e r /w is e ly .

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“Ensider”

Quarterly eNewsletter

BeDifferentlyOnline.blogspot.com

(A Google Networked Blog)

FACEBOOK *more than 1,100 influential friends

@enfluencerTWITTER

LinkedIn(Network of more

than 800,000)

Blog

L iv e /s o c ia l ly .

(2500- influencer Outreach)

YOUTUBE HULU

TUMBLR

MySpaceRIP

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Ase-Cay Tudies-Say

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