Becoming social Craig Thomler Gov 2.0 Advocate Managing Director Delib Australia National Records and Information Officers’ Forum 20 February 2014
May 16, 2015
Becoming social
Craig ThomlerGov 2.0 Advocate
Managing DirectorDelib Australia
National Records and Information Officers’ Forum20 February 2014
Hi, I’m Craig
Should government become social?
Australian Government versus ASX 200
Use at least one social media channel
Sources: BRR Services Social Media Report, eGovAU blog
Australian Gov-ernment agencies
ASX 200 companies Federal politicians
82%78%
90%
• Over 1,200 online consultations in last four years
• Over 920 agency Twitter accounts
• Over 120 agency blogs
• Over 250 Facebook pages
• Over 300 agency mobile apps
• Over 200 agency YouTube channels
• At least 15 open data competitions
• At least 7 open data sites
Very, very social…
Source: eGovAU blog
And growing more social each day…
Source: eGovAU blog
You can even find the best tweets…
View top fifty government tweets daily at: oztweets.measuredvoice.com
The risk of the digital dark age…
1800
1820
1840
1860
1880
1900
1920
1940
1960
1980
2000
2020
2040
Retained records over time…
Since 2011: Estimated that 11% of records related to Egyptian revolution have been lost
Data & records are already disappearing
Study of accessibility of science data– looking at data 1991-2011 found 17% lost per year…
Record keeping in context for digital & social strategies
The context for digital & social strategy
Engagement/project practice
Guidance and training
Strategy and framework
Social media policy
Agency instructions and policies
Government policies and guidelines
Legislation and international agreements
Whole of
agency
Branch/
Team
Whole of Governme
nt
The context for digital & social strategy
Engagement/project practice
Guidance and training
Strategy and framework
Social media policy
Agency instructions and policies
Government policies and guidelines
Legislation and international agreements
Whole of
agency
Branch/
Team
Whole of Governme
nt
Recordkeeping
Record keeping and social media strategy
Communications Plan Content
Strategy
Social Media
Strategy
Records Mgmt
It should be consideredin every engagement
So what should a good digital strategy involve?
• Context
• Goals (why)
• Audience (who)
• Methodology (how)
• Tools (what)
• Guidelines (community, moderation, triage)
• Content plan (when)
Record mgmt
Integrate record mgmt into social strategy
Social Media Planner smplanner.com
Archiving issues with social media
• Collection
• Retention
• Discovery
• Context
MYTHBUSTERS
It is hard to capture and retain social media comments
Not true
Agencies lose copyright over content published on social media
Largely not trueIn most cases copyright is retained by the content owner (agency or individual).
Generally the social media service simply has a right to distribute and publish your content, necessary for use of the service.
However read the terms of use – different services may take different rights over content.
All social media comments by agencies must be recorded & retained
Not trueDepends on the content.
• If information is provided or communities asked for feedback it should be recorded.
• If you’re simply chatting, it may not need to be recorded.
However – as you can record it, it doesn’t hurt!
An agency has no right to retain and reuse social media content from others
Partially trueYou can take a copy and retain it for your own records, but can’t republish without permission.
In many consultations agencies have explicitly taken ownership over copyright of submissions.
This can be extended into social communities you operate with careful legal wording (if necessary).
We don’t need to tell people we may retain a copy of their comments
True (but poor practice)There is no legal requirement to declare if you retain a copy.
However it is good practice.
Think letter and phone calls.
Mark Zuckerberg is a CIA operative andFacebook a global profiling tool
CLASSIFIED
Thanks
Craig [email protected]@CraigThomler
http://eGovAU.blogspot.com
www.delib.net/australia/@Delibaunz