Time To Adapt 2014 Copyright © Adapt2Digital Ltd 2014. All Rights Reserved. Private & Confidential. All the information, ideas, content and methodologies contained in this document are the sole property and IP of Adapt2Digital Limited.
May 10, 2015
Time To Adapt 2014
Copyright © Adapt2Digital Ltd 2014. All Rights Reserved.Private & Confidential. All the information, ideas, content and methodologies contained in this document are the sole property and IP of Adapt2Digital Limited.
Copyright © Adapt2Digital Ltd 2014. All Rights Reserved.Private & Confidential. All the information, ideas, content and methodologies contained in this document are the sole property and IP of Adapt2Digital Limited.
It starts and ends with the audience
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Customer/Citizen
EmployeeStakeholder
Supply Chain
It’s not just the ‘customer’
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“Digital” is often the elephant in the room
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“Digital”…the ongoing potential created when
technology and audiences collide
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Three words these brands have in common
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Engage
Innovate
Adapt
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they deliver innovation that helps move our lives along
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Many businesses search for digital solutions…
…without success
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So why not jump ship?
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Digital Transformation
And search for an alternative to ‘Digital Transformation’
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“The digital journey is never complete, as continuous improvement is always possible.”
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Digitally Adaptive™
Become
A business able to adapt to digital change on an ongoing basis to achieve
business advantage and meet and pre-‐empt growing
audience expectationsCopyright © Adapt2Digital Ltd 2014. All Rights Reserved.
Private & Confidential. All the information, ideas, content and methodologies contained in this document are the sole property and IP of Adapt2Digital Limited.
Copyright © Adapt2Digital Ltd 2014. All Rights Reserved.Private & Confidential. All the information, ideas, content and methodologies contained in this document are the sole property and IP of Adapt2Digital Limited.
Why? Because the world is changing
We are in the Digital Vortex
Copyright © Adapt2Digital Ltd 2014. All Rights Reserved.Private & Confidential. All the information, ideas, content and methodologies contained in this document are the sole property and IP of Adapt2Digital Limited.
BUSINESS OBJECTIVES -‐ RESULTS DRIVEN
SIMPLE -‐ BUSINESS WIDE
INTERNAL -‐ STAY IN CONTROL
LED FROM THE TOP -‐ CLARITY & FOCUS
CUSTOMER FOCUSED -‐ STAY ON COURSE
The solution should be…
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The Adapt2Digital ApproachA three stage cycle to become Digitally Adaptive™
Audience Outcome driven, focus on business performance
Copyright © Adapt2Digital Ltd 2014. All Rights Reserved.Private & Confidential. All the information, ideas, content and methodologies contained in this document are the sole property and IP of Adapt2Digital Limited.
Digital Transformation
Digitally Adaptive™
Single point change project
Multiple, business wide pathways
Copyright © Adapt2Digital Ltd 2014. All Rights Reserved.Private & Confidential. All the information, ideas, content and methodologies contained in this document are the sole property and IP of Adapt2Digital Limited.
Mel Ross [email protected] @melrossdigital
Stacey Perry [email protected] @staceymperry
adapt2digital.com @adapt2digital #digitallyadaptive
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