“Because Cleanliness is next to Godliness”

“Because Cleanliness is next to Godliness”

By Mike Gross, Vinny DeLorenzo, Kevin Durham, & Matt Welling

BUS 306-03May 9, 2013

AgendaIntroductionTalk about ProductExplain the marketCompetition/Production/DistributionAnalysis of companyConclusionInfomercial

Opportunity

Step-pedal trashcan?

Product OfferingFoot-pedal operated

toilet seat liftBenefits are threefold:

1. Hygienic2. Prevents “toilet seat

conflict”3. Reduces strain

TrendsValue = Key

The Heavenly Lift1. Simple design2. Low price3. Reliability

Market NeedsAccording to March 2, 2013 survey Willing to spend $45 on such

a product

Target Market30+ years of age

Generation XWorking individuals with

families

Baby Boomers50% of money spent yearlyRetiring at a rate of 8,000

individuals per day

The Competition

iTouchless Auto• Electronic• $129.99

Brondell S1000-EW• Electronic• $599.00

TOTO SW-554• Electronic• $799.99

The Heavenly Lift

Retails for $39.95Mechanical operationSimple, reliable, and

sleek

MarketingDirect Marketing

Infomercials

Indirect MarketingSocial mediaBusiness website

ProductionThree-step process

1. Toilet seats and lift-can pedals are shipped to facility

2. Seats and pedals are packaged together by Heavenly Lift workers

3. Units are shipped for distribution

Distribution

Toilet Seats/ Lift

Mechanism Suppliers

Heavenly Lift

Intermediaries (ex. Home Depot, Lowes)

Consumer

PricingThe Heavenly Lift retails for $39.95

Brings value to the customer through1. Simplicity

2. Ease of use3. Reliability

Break-Even Analysis

($1,000,000.00)

$0.00

$1,000,000.00

$2,000,000.00

$3,000,000.00

$4,000,000.00

$5,000,000.00

$6,000,000.00

$7,000,000.00

Fixed CostVariable CostTotal CostTotal SalesTotal Profit

Break even at 30,000 units sold

At normal operating capacity, it will take 3.125 months to break even

Income Analysis

Unit Price – Unit Cost = Profit per unit$39.95 – $16.09 = $23.86 per unit

ConclusionThe Heavenly Lift:

Foot-pedal operated toilet seat lift

Benefits are threefold:1. Hygenic2. Prevents “toilet seat conflict”3. Reduces strain

Infomercial